Listen to Salford City Head of Commercial Sam Swanton's talk to UCFB students.

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Sam Swanton, Head of Commercial at Salford City FC and a former UCFB student, delivered an insightful talk on his journey in football business, sharing key lessons on adaptability and strategic thinking.

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The Full Transcript from Sam Swanton, Salford City's Head of Commercial's talk with UCFB students.

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Working in Football with Sam

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