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We Protein operates a multi-channel nutrition business from SĂŁo Paulo's Itaim Bibi district, combining an on-site restaurant with supplement retail operations. The restaurant kitchen produces protein-focused meals available through both dine-in service and iFood delivery, specializing in customizable bowls and prepared meal options. The menu emphasizes lean proteins, fresh ingredients, and portion-controlled combinations designed for fitness and wellness goals. The retail division stocks supplements from established Brazilian manufacturers Max Titanium and Integralmedica, alongside international brand Probiotica. The product selection spans core sports nutrition categories including whey protein, creatine, pre-workout formulas, and vitamin supplements. Distribution occurs through both the physical storefront and e-commerce platform serving the greater SĂŁo Paulo area. The business model integrates food service and supplement retail under one brand identity focused on sports nutrition and wellness. Local customers can access both prepared meals and supplementation through multiple ordering channels including in-store, delivery apps, and online shopping. The Itaim Bibi location serves as both a dining destination and fulfillment center for the surrounding metropolitan region.