@themediacaptain
60: 11 Marketing Items [eCommerce Edition - 11.28.21]
60: 11 Marketing Items [eCommerce Edition - 11.28.21]
59: Facebook eCommerce Retargeting
59: Facebook eCommerce Retargeting
In Episode 59, Jason Parks of The Media Captain talks about the Facebook eCommerce Retargeting Strategy he set-up for DermWarehouse. This includes how to structure your retargeting based on purchasers and non purchases plus lead generation campaigns being integrated into Klaviyo. If you are an eCommerce store owner looking to improve your Facebook advertising, this podcast should help!
58: 11 Marketing Items [11/14/21]
58: 11 Marketing Items [11/14/21]
57: 11 Marketing Items [10/24/21]
57: 11 Marketing Items [10/24/21]
56: 11 Marketing Items [10/17/21]
56: 11 Marketing Items [10/17/21]
What are heading tags and why are they so important for SEO? Google announced that mobile users will now have continuous scroll in search results. We're proud of the new moss wall art we had installed in our conference room! When it comes to your social media strategy, stories add a great personal touch. If you’re looking to garner more reviews for your local business, I recommend looking into GatherUp. We dive into the key local SEO ranking factors that move the needle with your GMB page. What is Google My Business keyword stuffing and why is it against Google's guidelines? Holiday retail sales and eCommerce sales are expected to surge in 2021 vs. 2020. How much money did Joe Montana make off GitLab's recent IPO? Which YouTube star rented a $43,000 mansion in Los Angeles to record video content? What are internal links and why are they so important for SEO?
55: 11 Marketing Items [10/03/21]
55: 11 Marketing Items [10/03/21]
54: 11 Marketing Items [9/25/21]
54: 11 Marketing Items [9/25/21]
53: 11 Marketing Items [9/18/21]
53: 11 Marketing Items [9/18/21]
52: 11 Marketing Items [9/5/21]
52: 11 Marketing Items [9/5/21]
51: Moving Into a Warehouse Space for eCommerce
51: Moving Into a Warehouse Space for eCommerce
Stefanie and Jason discuss DermWarehouse moving into their new warehouse space. This is the perfect podcast for any aspiring business owner or entrepreneur looking to move offices. They discuss every step of the move process, which includes the purchase of the property, renovations, and the big move.
50: How to Turn an Idea Into a Business
50: How to Turn an Idea Into a Business
49: Black Friday/Cyber Monday (Behind the Scenes w/Stef)
49: Black Friday/Cyber Monday (Behind the Scenes w/Stef)
Stefanie takes on episode 49 solo and goes into detail on what happens on Black Friday/Cyber Monday for DermWarehouse. How does an eCommerce company prepare for the busiest time of the year? Stef goes into detail on marketing preparation. From choosing a discount to planning out email marketing and text messaging campaigns. Stef also talks about how inventory is managed. Many people outside of the eCommerce world don't realize how much inventory must be purchased in September and October leading up to Black Friday/Cyber Monday. Stef also talks about how the sales results from Black Friday/Cyber Monday sets the narrative for the following year. We hope you like episode 49!
48: The Breakup from Media Captain & Formation of DermWarehouse
48: The Breakup from Media Captain & Formation of DermWarehouse
47: Importance of Writing for Digital Marketing
47: Importance of Writing for Digital Marketing
46: Jason walks through 1st call w/prospective Client
46: Jason walks through 1st call w/prospective Client
Jason discusses what goes through his mind during his first call with a prospective client. From gathering preliminary information to devising a strategy, this is a conversation in coming up with a plan of action.
45: Interview w/Noxgear Co-Founder Tom Walters
45: Interview w/Noxgear Co-Founder Tom Walters
Tom Walters is the President/Co-Founder of Noxgear, an eCommerce company that creates obsessively engineered active-lifestyle products for runner's, cyclists, and those with pets to keep them safer and enhance their experience. Jason and Stefanie run daily. It' s a part of their morning routine. They recently purchased Noxgear and came to love the product. Jason and Stef reached out to Tom to get him on the podcast and he obliged. On episode 45, Tom talks about how the company was started by himself and a co-worker in Buffalo back in 2008 when they were working a full-time engineering job. He discussed how the idea for the product was brought to life based on a real-life issue pertaining to Frisbee golf. Tom dives into what brought him back to Columbus, how he acquires customers for his eCommerce company, the importance of customer service, his Facebook and social ad strategy and much more! We hope you enjoy episode 45 as much as we enjoyed the interview.
44: 10 Rapid Fire Questions
44: 10 Rapid Fire Questions
43: Google Shopping Gold
43: Google Shopping Gold
In episode 43, Jason and Stefanie hit on everything and anything Google Shopping. What differentiates Google Shopping from PPC and other marketing channels. The value of Search Terms within Google Shopping How DermWarehouse leverages Google Shopping How ParkPerfection leverages Google Shopping Understanding your Google Shopping Feed Cleaning up your Google Shopping Feed Critical thinking needed for high-level strategy for Shopping Importance of mobile bid adjustments Different types of bidding (Manual CPC, Max Clicks, Target ROAS, etc)
42: Interview w/ ShipHero CEO Aaron Rubin
42: Interview w/ ShipHero CEO Aaron Rubin
Aaron Rubin, the Founder and CEO at ShipHero is our guest for episode 42. ShipHero offers Flexible fulfillment & software built for ecommerce. They work with eCommerce companies like DressBarn and the Dallas Mavericks. During episode 42, Aaron talked about how he got into the eCommerce space with his martial arts company, Zengu. He also discusses how the idea for ShipHero came about, the future of eCommerce, his move into a 150,000 square foot warehouse and much more!
41: Great PPC Advertising Copy
41: Great PPC Advertising Copy
40: Driving Traffic To Your Site
40: Driving Traffic To Your Site
39: Email Automation & Shopping Cart Abandonment for eCommerce
39: Email Automation & Shopping Cart Abandonment for eCommerce
38: Your Blog - Laying the Right Foundation
38: Your Blog - Laying the Right Foundation
37: State of our Businesses 4 Months Into COVID-19
37: State of our Businesses 4 Months Into COVID-19
36: Staying Positive During Tough Times
36: Staying Positive During Tough Times
35: Tough Times Ahead - COVID-19 Special
35: Tough Times Ahead - COVID-19 Special
34: Behind the Scenes of an eCommerce Operation
34: Behind the Scenes of an eCommerce Operation
33: How to Formulate an Advertising Strategy
33: How to Formulate an Advertising Strategy
32: 15 Top Tools For Your Business
32: 15 Top Tools For Your Business
31: Biz Owner Mindset
31: Biz Owner Mindset
30: How Jason Got Into SEO Industry
30: How Jason Got Into SEO Industry
29: Perfecting Your Blog Strategy
29: Perfecting Your Blog Strategy
28: Spy On Your Competitors
28: Spy On Your Competitors
27: How to Build a Brand From Scratch
27: How to Build a Brand From Scratch
26: Recurring Revenue For Your Business
26: Recurring Revenue For Your Business
25: What is E-A-T? Very important for SEO!
25: What is E-A-T? Very important for SEO!
24: eCommerce Strategy
24: eCommerce Strategy
23: Google My Business & Local Directories
23: Google My Business & Local Directories
22: Thick skin needed when owning a biz
22: Thick skin needed when owning a biz
21: Bidding for Profitability
21: Bidding for Profitability
20: Time Management for Entrepreneurs and Business Owners
20: Time Management for Entrepreneurs and Business Owners
19: Venting About Entrepreneurship
19: Venting About Entrepreneurship
18: Google PPC vs. SEO
18: Google PPC vs. SEO
17: Proper Tracking for Paid Advertising
17: Proper Tracking for Paid Advertising
16: Importance of Up Front Strategy
16: Importance of Up Front Strategy
15: Search Terms on Google are VERY IMPORTANT
15: Search Terms on Google are VERY IMPORTANT
14: What is Retargeting?
14: What is Retargeting?
13: Lead Generation on Social Media
13: Lead Generation on Social Media
12: Digital Wallet for eCommerce
12: Digital Wallet for eCommerce
11: New Google Ads
11: New Google Ads
10: The Power of LiveChat
10: The Power of LiveChat
9: Importance of PPC for your business
9: Importance of PPC for your business
8: Hiring in-house vs. Agency
8: Hiring in-house vs. Agency
7: Email Marketing - The Best ROI for your business
7: Email Marketing - The Best ROI for your business
6: Black Friday/Cyber Monday
6: Black Friday/Cyber Monday
5: When to Hire Your First Employee and How Google can Help
5: When to Hire Your First Employee and How Google can Help
4: Why Online Reviews are Damn Inportant
4: Why Online Reviews are Damn Inportant
3: How To Sell Your First 100 Products on Amazon
3: How To Sell Your First 100 Products on Amazon
2: How to Deploy the Right Digital Strategy
2: How to Deploy the Right Digital Strategy
1: Using SEO For Your Business
1: Using SEO For Your Business
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