Purpose Worldwide

Ads Remain Focused on Persuasion Despite Need for GOTV

Neuralogics: Interview With CEO & Co-Founder Jacob Laurvigen About The Company AI Framework

OOH and CTV: The Winning Ticket for More Efficient and Effective Political Advertising

The State of Regional Sports Streaming: DTC, FAST, and the Next Era

With AI, agencies advance CTV contextual targeting by seeking emotional connections

Creative IDs Are Coming – Here’s What To Expect | AdExchanger

Getting Inclusive AF with Sheryl Daija

With AI, agencies advance CTV contextual targeting by seeking emotional connections

Why some U.S. sports teams are launching their own streaming platforms | The Current

5 minutes with StackAdapt’s chief people officer

Next TV Summit: Why Sports Teams Are Changing the TV Play to Streaming

Kiswe (2024 Winner: Most Influential CEO Awards) - CEO Monthly

Coworking with Ryan Nelsen

CTV Advertisers Losing 4-8% of Viewers Per Break, Wurl Study Reveals

AdLib Media Group and Jounce Media Join Forces to Combat MFA Traffic - AdMonsters

Emotion-Based Ad Targeting in QSR Environment | Modern Restaurant Management | The Business of Eating & Restaurant Management News

How QSRs are leveraging emotion to reach customers on the big screen

The 2024 Olympics Took a Massive Step into the Future

Gen Z and hybrid work—5 ways to have a healthy work-life balance

2024 Top Women in Media - Cynopsis Media

Original Digital Presents: Peter Crofut, Vice President Business Development, Wurl

Jounce Partners With Self-Serve Buying Platform AdLib To Block MFA By Default | AdExchanger

Political spend drives CPMs up, challenging advertisers

Life Beyond YouTube - The Shift to Creator-Owned Platforms and What It Means for the Creator Economy

ID Bridging Explained: Benefits, Controversies, and the Battle for Transparency in Digital Advertising - AdMonsters

Roku Exchange debuts for more direct programmatic access to streaming ad inventory

Local Advertisers Allocate More Ad Dollars With Connected TV

Wrapping our heads around AI and climate

Beyond Cookies: How Connatix is Using AI to Revolutionize Advertising

OneTrust, SafeGuard Privacy Partner to Enhance Compliance Standards

AI: A force multiplier revolutionizing industrial efficiencies - Intelligent CIO North America

Giuseppe La Rocca, of StackAdapt, on the evolution of programmatic advertising - eMarketing Association

TWIM 2024 Honoree Meredith Brace: Pioneering the Path to Data Inclusivity - AdMonsters

Shaping the Future of Auto Advertising: Harnessing CTV and 1st-Party Data for Precision Targeting in a Post-Cookie Landscape - AdMonsters

Kiswe CMO and Co-founder, Wim Sweldens, featured on the FUTRSPRT Podcast

Power Returns to the Content Creator: Why MFA & Audience-based Advertising Is No Longer the Way - AdMonsters

StackAdapt Taps Samba TV’s Streaming ACR Data – With An Eye On Political Ads | AdExchanger

Emotive AI Aims to Offer New Ways to Connect With Consumers

CTV Could Be a Game Changer for Struggling DTC Brands

Claritas Releases the Most Comprehensive and Representative Demographic and Cartographic Data Available to Help Marketers Achieve Superior ROI

Leveraging AI to Address the Mental Health Crisis | Healthcare IT Today

Revealed at Possible: Insights Shaping Marketing's Future - AdMonsters

Alexis Asks: Redefining the Carbon Footprint

How Can First-party Data Targeting Impact Political Advertising? - Spiceworks

AdLib Partners with Ad Reform, Modernizing Ad Campaign Reporting and Proof of Placement Across DSPs

CTV Marketers Are Using Gen AI to Improve Contextual Advertising

How GenAI Is Poised To Disrupt $30 Billion CTV Advertising Industry

NJ Innovate100 Leaders to be Recognized May 14

Clartias Chief AI Officer Rex Briggs to Keynote Possible

AI is Helping Advertising Businesses Impress VCs

Is AI the Future of Persuasive Bank Marketing?

Meet the 33 rising stars of adtech solving digital advertising's toughest challenges

Partnership and Collaboration are Key to Accelerating Europe's FAST Market

The Ad Industry Urgently Needs Consistent Privacy Standards | AdExchanger

Kiswe’s Wim Sweldens on D2C Streaming and How Content Owners Can Connect More Directly With Fans

Ron Gutman, of Wurl, on the power of contextually relevant, emotionally resonant CTV advertisements - eMarketing Association

CTV ad targeting gets contextual boost

‘We’re Betting on Ourselves‘: Utah Jazz Claim More Than 20,000 Subscribers for New DTC Streaming Channel Jazz+

Top Four Challenges Facing Advertisers Amidst the Rise of Ad-Supported Streaming

Unleashing Strategic Potential for Mid-Level Agencies

35 Women Leaders in Ad Tech Share Insights for International Women’s Day  - AdMonsters

Meet The Ad Tech Execs Building Schools Around The World

A Longtime Veteran of The Trade Desk Joins U of Digital to Lead Customer Success

AdLib Media Group Appoints Cindy Kidney as Chief Operating Officer

Balancing Act: Navigating the Shift From Third-Party Cookies to First-Party Data Strategies - AdMonsters

How PersonalRX Is Reinventing the Pharmacy Business

AdLib Is Reintegrating With MediaMath (By Infillion This Time)

What the DTC Marketing Playbook Will Bring to CTV Advertising

Tastemade Wants Viewers To Feast On FAST | AdExchanger

AI, Antitrust Or Advertisers: What Will Bring Google Down? | AdExchanger

Dan Howell to cap off his 'We're All Doomed!' tour with a livestream of the show's "ultimate version" - Tubefilter

AI in Banking Chatbots 2024

IAB announces partnership with Safeguard Privacy

IAB Introduces a Diligence Platform To Help Modernize Privacy Compliance - AdMonsters

Ad Tech Providers Respond to Consumer Malcontent with the State of Streaming - AdMonsters

Harnessing Generative AI: The New Frontier for Fashion Retailers

11 Executives, 47 Companies and 108 Products Win 2024 BIG Innovation Award | News | Business Intelligence Group

AI’s Triumph Over Crumbled Cookies in 2024: Paving the Path to a Transparent and Precision-Driven Future in Digital Advertising

The Role Of Behavioral Targeting Signals In Direct Response Marketing

ASICS Shows How Ad Experimentation Is Like Running A Marathon | AdExchanger

Home - Techstrong TV

🔴LIVE - The Pharmacy That Cares For You! PersonalRX CEO joins us!

NBA announces 2024 NBA Team Sales & Marketing Awards - NBA.com: NBA Communications

Disney's Clean Room Brand Activations Grew 573% in 2023

Quizzly.ai Partners with Advally to Automate First-Party Data Activation for Publishers

How home care providers can help seniors modify their homes to age in place

AdLib - A meta DSP for the mid-market

Inside the Detroit Lions' Kiswe-powered preseason alt-cast that resulted in increased watch time

Podcasts | Generative AI: the promise beyond the hype cycle

The Industry Speaks: AdExchanger’s Most Popular Opinion Columns Of 2023 | AdExchanger

Marketing Success With Contextual Advertising | Street Fight

Holiday Visit Guide: Recognizing When Your Elderly Parents Need Assistance - Healthcare Business Today

customerthink.com

Contextual Advertising: Predictions for 2024 - ExchangeWire.com

Inclusive Marketing and the Role of DEI in Corporate Culture

The Way Top CMOs Are Overcoming Today’s Challenges

The 16 hottest adtech companies of 2023

Why the Detroit Lions chose direct-to-consumer distribution to diversify its advertising revenue

What is a RAG?  - insideBIGDATA

What to expect as Netflix, Disney and other big streaming names shift strategy

Qortex Raises $10M for its Video Analytics Platform

10 Factors to Define Hyper-Segmented Audiences

Generative AI After The OpenAI Crisis?

Self-Serve Programmatic Platform AdLib Adds YouTube, YouTube TV To Arsenal

How To Know If You Can Trust That Story - In Reality podcast

Using Online Quizzes to Deepen Engagement and Boost Registrations

3 Practical Tips for Unlocking Programmatic’s Potential in 2024

Barometer: The science of brand suitability

Driving Disruption: Ashley Miles Of Franklyn West On The Innovative Approaches They Are Taking To…

Read the pitch deck that helped AI adtech company Qortex raise $6 million, led by Nvidia and Samsung alumni

How Can Publishers Best Gauge User Intent and Sentiment? Ask Them. - AdMonsters

Monta Vista Capital closes its largest fund to date | TechCrunch