Liz Goodman

Process 2 Profit provides business optimization consulting and content focused on operational efficiency for authors, coaches, and consultants through systematic process design and workflow implementation. The consultancy specializes in establishing standardized procedures, integrating productivity platforms like Notion and Asana, and implementing KPI tracking systems for service-based businesses. Their portfolio includes restructuring production workflows for Vox Media's Waveform Podcast with MKBHD. The firm's methodology centers on three core pillars: operational audits to identify bottlenecks, technology integration to automate manual tasks, and staff training to ensure consistent execution. Their Business Productivity Framework guides clients through documenting procedures, selecting appropriate software tools, and establishing performance metrics. Client engagements typically address workflow optimization, team accountability systems, and profit margin improvement. Content distribution occurs through three main channels: YouTube tutorials, Substack articles, and direct consulting services. Educational materials focus on practical implementation of business systems, operational scalability techniques, and sustainable growth strategies. The consultancy maintains a case study library documenting measurable improvements in client operations across various service industries.