NovelaWatch Collectors Club
For serious watch collectors who don't take themselves too seriously
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NovelaWatch in the New York Times
NovelaWatch in the New York Times
The NovelaWatch Collectors Club in Miami has been enjoying all three for the past 10 years.
Questions on Membership? Ask the Founder
Questions on Membership? Ask the Founder
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NovelaWatch × Vianney Halter at Chiragan
NovelaWatch × Vianney Halter at Chiragan
Miami, FL - December 8, 2025 - NovelaWatch Collectors Club hosted an intimate, hands-on evening with legendary independent watchmaker Vianney Halter at Chiragan in Coral Gables. Daniel Novela, a corporate and art lawyer at Novela Law, adjunct professor at the University of Miami School of Law, and founder of both NovelaWatch and Alevon, moderated a focused conversation with the master horologist, covering his 40-year journey in independent watchmaking and his philosophy of creative freedom.. The spotlight was Halter's collection of timepieces, including the triple-axis Deep Space Tourbillon, the Deep Space Resonance, La Resonance, Art Deco Metropolis, and the collaborative KWH by Vianney Halter and Behrens. Discussion covered the resonance phenomenon and Halter's unmistakable steampunk-infused design language. Collectors kept the discussion lively over light bites and cocktails. Sponsored by Campari and Novela Law, with special thanks to Chiragan.
NovelaWatch × Armin Strom at Collection Suites Miami
NovelaWatch × Armin Strom at Collection Suites Miami
Miami, FL – October 21, 2025 – NovelaWatch Collectors Club hosted an intimate, hands-on evening with Armin Strom at Collection Suites Miami, a private complex of climate-controlled automotive suites that double as gallery-style salons for collectors. Daniel Novela, a corporate and art lawyer at Novela Law, adjunct professor at the University of Miami School of Law, founder of Alevon, and founder of NovelaWatch Collectors Club, moderated a focused conversation with the brand’s Co-founder and Master Watchmaker, Claude Greisler, covering the architecture and ethos of the brand. The spotlight was Armin Strom’s Resonance technology—twin oscillators coupled by a clutch spring to synchronize rates and enhance stability—paired with guided loupe sessions on key references. Collectors kept the discussion lively over light bites and cocktails. Sponsored by Campari, with thanks to the host, Collection Suites.
NovelaWatch × Phillips at the St. Regis Sunny Isles
NovelaWatch × Phillips at the St. Regis Sunny Isles
Miami, FL - September 18, 2025 - The St. Regis Residences, Sunny Isles Beach, Miami hosted an exclusive evening with NovelaWatch and Phillips, welcoming collectors and media for a private preview of highlights from Phillips’ upcoming New York Watch Auction: XIII. Guests experienced a curated selection of timepieces across both independent and established brands, alongside cocktails and light bites. The evening featured an engaging discussion and Q&A led by Paul Boutros, Deputy Chairman and Head of Watches, Americas, and Daniel Novela, founder of NovelaWatch. The event was presented in collaboration with The Residences at St. Regis Sunny Isles and made possible thanks to the support of Campari and Presidente Bar, who brought their acclaimed Negroni Bar experience from Buenos Aires to Miami.
NovelaWatch × Urwerk at Casa Neos
NovelaWatch × Urwerk at Casa Neos
Miami, FL - May 29, 2025 - Casa Neos on the Miami River set the stage for a horological showcase as the NovelaWatch Collectors Club welcomed independent watchmaking powerhouse Urwerk for An Evening of Innovation in partnership with Mila's MM Members group. NovelaWatch founder Daniel Novela sat down with Phillip Ogle, President of Urwerk Americas, to reveal the brand’s latest masterpieces fresh from Watches & Wonders Geneva. Guests examined the latest pieces under loupe before hearing how Urwerk’s satellite-hour displays are engineered in Geneva and finished in Zurich. Champagne and Mediterranean canapés fueled an animated Q&A that underscored NovelaWatch’s mission to connect and educate collectors with the most forward-thinking marques in haute horlogerie. Event support provided by Provident Jewelry, Urwerk’s authorized Florida retailer.
NovelaWatch × Bovet at The Concourse Club
NovelaWatch × Bovet at The Concourse Club
Miami, FL - October 24, 2024 - The NovelaWatch Collectors Club, South Florida's premier group for watch enthusiasts, recently hosted an exclusive event featuring BOVET’s Vice President, Audrey Raffy, daughter of owner Pascal Raffy, along with US VP Heather Lynn and Head of Content Keith W. Strandberg. The event took place at The Concours Club racetrack and members' club, courtesy of RUF North America, where guests enjoyed an intimate Q&A with Daniel Novela and a special preview of BOVET's exquisite handcrafted timepieces. During the engaging Q&A session, Audrey Raffy and Daniel Novela delved into BOVET's innovative collaboration with Pininfarina, highlighting the groundbreaking Récital 28 Prowess 1. They also shared insights into the storied history of the House and its promising future.
NovelaWatch × Christie’s Watches at The Moore
NovelaWatch × Christie’s Watches at The Moore
Miami, FL - April 21, 2025 - Christie’s Watches and NovelaWatch Collectors Club teamed up for an exclusive showcase at The Moore in the Miami Design District. Guests previewed a curated collection of vintage and contemporary luxury timepieces, offering a first look at highlights from Christie’s upcoming New York and Geneva auctions. Rare models from Rolex, Omega, and Patek Philippe drew particular attention among collectors. Hosted by Daniel Novela, founder of NovelaWatch, alongside Christie’s specialists Janet Tham, Remi Guillemin, and Mathieu Ruffat, the event gathered Miami’s most discerning watch enthusiasts.
NovelaWatch × MB&F at Villa Miami
NovelaWatch × MB&F at Villa Miami
NovelaWatch × Laurent Ferrier at The Rider Residences
NovelaWatch × Laurent Ferrier at The Rider Residences
NovelaWatch welcomed Laurent Ferrier’s representative, Charles Marin, to Miami for an exclusive Q&A with Daniel Novela and a preview of Laurent Ferrier’s latest timepieces at The Rider Residences' stunning new sales gallery. Select members of the NovelaWatch Collectors Club joined us for an unforgettable evening. During the Q&A session, Charles Marin and Daniel Novela delved deep into Laurent Ferrier's innovative watchmaking philosophies, highlighting their modern take on the natural escapement. Expanding how Laurent Ferrier has resurrected this historical mechanism—originally conceptualized by the legendary Abraham-Louis Breguet—and infused it with contemporary engineering and materials. This modern reinterpretation reduces friction and enhances energy efficiency, resulting in unparalleled precision and reliability in their timepieces. Members and guests also enjoyed La Fête du Rosé, The Dalmore Scotch, Komos Tequila, and vibrant beats from Dante’s Hi-Fi.
NovelaWatch × EsperLuxe - Mandarin Oriental Miami
NovelaWatch × EsperLuxe - Mandarin Oriental Miami
Miami, FL - April 24, 2024 - NovelaWatch Collectors Club and EsperLuxe were happy to once again presented some of their favorite independent watch brands to Miami, with an intimate gathering and Q&A to discuss trends and noveltied from the latest iteration of Watches & Wonders Geneva, and a special presentation of LOUIS XIII Congnac, at the new sales center for the Mandarin Oriental Residences Miami.
NovelaWatch × Sotheby’s Auction Preview at ModaMiami
NovelaWatch × Sotheby’s Auction Preview at ModaMiami
Miami, FL - March 3, 2024 - A look at the Sothebys Watches and Novela Watch Collectors Club collaboration during ModaMiamil at The Biltmore Miami. Premiering the ultimate car show on the East Coast, Moda Miami is a celebration of world-class motor cars brought by RM Sothebys. This included a luxury watch experience and auction preview with NovelaWatch Collectors Club in collaboration with Sotheby’s Watches. The event was hosted at The Biltmore Hotel with Rich Lopez, SVP and Senior Specialist for Sotheby’s Watches New York, Janet Tham, AVP Watch Specialist for Sotheby’s Watches New York, Alejandra Rossetti, Head of Global Business Development for Sothebys Miami, and Casa De Novelas, founder of NovelaWatch.
NovelaWatch × Patek Philippe: The Impossible Collection
NovelaWatch × Patek Philippe: The Impossible Collection
Miami, FL - November 29, 2023 - Assouline, in partnership with Daniel Novela & Sotheby’s, celebrate the launch of their latest title Patek Philippe: The Impossible Collection with an evening cocktail reception at the Assouline Bal Harbour boutique.
NovelaWatch × Ulysse Nardin - The Bath Club
NovelaWatch × Ulysse Nardin - The Bath Club
Miami, FL - October 26, 2023 - NovelaWatch Collectors Club welcomed Ulysse Nardin’s François-Xavier Hotier, President Ulysse Nardin Americas, for an intimate discussion and viewing of Ulysse Nardin’s latest novelties at the historic Bath Club in Miami Beach.
NovelaWatch × Phillips Auction Preview at the Lauderdale Yacht Club
NovelaWatch × Phillips Auction Preview at the Lauderdale Yacht Club
Fort Lauderdale, FL - March 19, 2024 - NovelaWatch Collectors Club collaborated with J.P. Morgan Private Bank and Phillips Watch Auction to preview the finest pieces from its upcoming New York watch auction. Paul Boutros, Phillips’ Deputy Chairman and Head of Watches, Americas and Daniel Novela, founder of NovelaWatch participated in a lively presentation and Q&A with invited guest.
NovelaWatch × Cyrus Watches at La Cometa Gallery
NovelaWatch × Cyrus Watches at La Cometa Gallery
Miami, FL - November 30, 2023 - NovelaWatch Collectors Club welcomed Cyrus Watches, for an intimate discussion and viewing of Cyrus’s latest novelties at the new La Cometa Gallery in Miami new arts district in Allapattah.
NovelaWatch × Sotheby’s Watch Auction - Paul Newman Preview - St. Regis
NovelaWatch × Sotheby’s Watch Auction - Paul Newman Preview - St. Regis
Miami, FL - May 23, 2023 - Sotheby’s Watches, NovelaWatch Collectors Club, and St. Regis Residences, Miami partnered to host a Miami preview of some of the finest pieces from the upcoming Sotheby’s June New York watch auction. The exquisite event was hosted at the St. Regis Residences, Miami sales gallery with Rich Lopez, SVP and Senior Specialist for Sotheby’s Watches New York, Alejandra Rossetti, Head of Global Business Development for Sotheby’s Miami, and Daniel Novela, to showcase the unique collection. Guests included select members of the NovelaWatch Collectors Club as well as Sotheby’s premiere clients.
NovelaWatch × Moser - Hagerty Social
NovelaWatch × Moser - Hagerty Social
NovelaWatch × L.Leroy - Mila Members Lounge
NovelaWatch × L.Leroy - Mila Members Lounge
Miami, FL - February 15, 2023 - NovelaWatch joined MM Club at MILA, and selected a group of their members for an evening to explore the world of L.Leroy and Perrelet timepieces. L.LeRoy is an exquisite Swiss watch brand rarely seen in the United States, and many pieces were in Miami for the first time.
NovelaWatch × Phillips Watch Auction Preview - Walt Grace
NovelaWatch × Phillips Watch Auction Preview - Walt Grace
Miami, FL - November 16, 2022 - NovelaWatch Collectors Club was proud to have Phillips Watch Auction preview the finest pieces from its upcoming New York watch auction in Miami. On hand was the Paul Boutros and the Phillips Watch Auction team and select members of the NovelaWatch Collectors Club.
NovelaWatch × EsperLuxe - The Barn
NovelaWatch × EsperLuxe - The Barn
Miami, FL - October 6, 2022 - NovelaWatch Collectors Club and EsperLuxe presented some of their favorite independent watch brands to Miami, including Arnold & Sons, De Bethune, and Urwerk, with an intimate gathering and Q&A at the vintage sports car mecca of The Bar Miami. On hand were select members of the NovelaWatch Collectors Club. Guests enjoyed Miraval rose, Diplomatico rum old-fashions, Don Fulano tequila collins, and decadent hors d’oeuvres.
NovelaWatch × FP Journe - Bar Journe
NovelaWatch × FP Journe - Bar Journe
NovelaWatch × MB&F - Sunseeker 120
NovelaWatch × MB&F - Sunseeker 120
NovelaWatch × Grand Seiko - Uchi
NovelaWatch × Grand Seiko - Uchi
NovelaWatch × IWC - Aria Reserve
NovelaWatch × IWC - Aria Reserve
Novela Law
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