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The Difference Between a Content Strategy, a Content Calendar and a Content Plan — In 300 Words or Less
The Difference Between a Content Strategy, a Content Calendar and a Content Plan — In 300 Words or Less
Eight Social Media Habits You Need to Give Up [Infographic]
Eight Social Media Habits You Need to Give Up [Infographic]
Social media platforms have been around for a hot minute now, and they have changed exponentially. Many of us are creatures of habit, and when it comes to social media, we need to grow and change with it — if we want to use it successfully.
How to Create Timeless Social Media Content
How to Create Timeless Social Media Content
What “De-Influencing” Predicts for the Future of Influencer Culture
What “De-Influencing” Predicts for the Future of Influencer Culture
Social media is a world of opportunity and many people build careers around it. However, most creators` careers rely on them influencing their viewers to buy certain products — either their own or those of affiliate partners. This, unfortunately, is paired with the rising issue of overconsumption. As awareness of this issue spreads, so does the trend of de-influencing.
New Year Content Ideas for Creators
New Year Content Ideas for Creators
Creating Your 2025 Marketing Mood Board
Creating Your 2025 Marketing Mood Board
As 2025 approaches, marketing pros should reflect on the past year and plan for the future. A crucial step in this process is creating a marketing mood board, which allows you to visually map out your brand`s goals for the upcoming year and start with a clear direction. So, as we enter a new year, let`s take a look at what stays and what needs to go into our marketing strategies.
Social Media Accessibility: Making Content Inclusive for All Users
Social Media Accessibility: Making Content Inclusive for All Users
Why PR Is Not Meant to Keep Audiences Happy — In 300 Words or Less
Why PR Is Not Meant to Keep Audiences Happy — In 300 Words or Less
Sixty Out of Sixty for Checkers Marketing
Sixty Out of Sixty for Checkers Marketing
You don`t have to be an avid Checkers shopper to admit that Checkers is killing it in the marketing game lately. It is quickly becoming the new It-girl in South African brand marketing. That is why we decided to take a look at some of its best recent campaigns, in hopes of learning something.
How To Compile Your Media List for PR — in 300 words or less
How To Compile Your Media List for PR — in 300 words or less
As a specialist in communications, it is crucial to ensure that your work is reaching the intended audience. Your press releases may be top-notch, but without reaching the right people in the media, they will not have the desired impact. This is where having a carefully curated media list becomes essential.
Simplifying B2B marketing — in 300 words or less
Simplifying B2B marketing — in 300 words or less
What you need to know about working with brand ambassadors
What you need to know about working with brand ambassadors
Unlikely brand collabs and why they worked
Unlikely brand collabs and why they worked
How to create TikTok ads that don’t feel like ads — in 300 words or less
How to create TikTok ads that don’t feel like ads — in 300 words or less
TikTok is obviously one of (if not the biggest) social media platforms at the moment. So naturally, marketers are doing the most for TikTok ads. The problem is that TikTok users scroll past ads. That is why marketers need to create ads that don`t feel like ads. But how?
Navigating political journalism
Navigating political journalism
Why the female voice is vital in media spaces
Why the female voice is vital in media spaces
International Women`s Day is approaching, and for this special day, we wanted to explore why the female voice is vital in media spaces. The media plays a huge role in shaping the public`s opinion, which is why it is important to have more female voices represented.
Cross-posting on social media
Cross-posting on social media
Is TikTok the new Google?
Is TikTok the new Google?
Depending on what generation you are from, you probably use social media in a certain way. While many people view social media as a way to connect and share experiences, Gen Z has changed the game once again. Yep, they are using TikTok as a search engine.
How PRs can build relationships with influencers that they both love
How PRs can build relationships with influencers that they both love
What to consider when hiring a PR agency
What to consider when hiring a PR agency
Cancel culture: What it is and how to avoid being cancelled
Cancel culture: What it is and how to avoid being cancelled
Content writing trends coming in 2024 [Infographic]
Content writing trends coming in 2024 [Infographic]
The three types of SEO — in 200 words or less
The three types of SEO — in 200 words or less
Stop posting without AIDA [Infographic]
Stop posting without AIDA [Infographic]
What is a dark launch — in 200 words or less
What is a dark launch — in 200 words or less
Setting PR goals for 2024 — in 200 words or less
Setting PR goals for 2024 — in 200 words or less
The dos and don’ts of content marketing
The dos and don’ts of content marketing
The importance of diversity and inclusion in broadcast media – in 200 words or less
The importance of diversity and inclusion in broadcast media – in 200 words or less
Ethics in freelance journalism
Ethics in freelance journalism
Key skills needed to be a PR pro — in 200 words or less
Key skills needed to be a PR pro — in 200 words or less
Top marketing tips for the festive season
Top marketing tips for the festive season
Five lesser-known marketing strategies to consider — in 200 words or less
Five lesser-known marketing strategies to consider — in 200 words or less
Where freelance videographers fit in to the media space
Where freelance videographers fit in to the media space
How to create a social media ad — in 200 words or less
How to create a social media ad — in 200 words or less
Building a social media community instead of a following — in 200 words or less
Building a social media community instead of a following — in 200 words or less
Top marketing tips for engaging the next generation
Top marketing tips for engaging the next generation
A beginner’s guide to cause marketing
A beginner’s guide to cause marketing
Five things journalists can learn from the Scream movie franchise
Five things journalists can learn from the Scream movie franchise
Building a social media community instead of a following — in 200 words or less
Building a social media community instead of a following — in 200 words or less
A beginner`s guide to building your personal brand on social media
A beginner`s guide to building your personal brand on social media
Crisis communication — in 200 words or less
Crisis communication — in 200 words or less
The importance of culture in marketing
The importance of culture in marketing
Fresh marketing for known brands: A Q&A with Bhavir Doolabh
Fresh marketing for known brands: A Q&A with Bhavir Doolabh
A guide to SEO in content writing
A guide to SEO in content writing
A beginner`s guide to building your personal brand on social media
A beginner`s guide to building your personal brand on social media
How to create a strong Instagram bio [Infographic]
How to create a strong Instagram bio [Infographic]
How to create a successful PR campaign
How to create a successful PR campaign
Marketing travel for women — a Q&A with Lottie Norman
Marketing travel for women — a Q&A with Lottie Norman
Marketing e-sports and gaming for women: a Q&A with Busisiwe Masango-Steenkamp
Marketing e-sports and gaming for women: a Q&A with Busisiwe Masango-Steenkamp
The evolution of media in the entertainment industry — a Q&A with Emo Adams
The evolution of media in the entertainment industry — a Q&A with Emo Adams
How to boost your TikTok views [Infographic]
How to boost your TikTok views [Infographic]
Hope-scrolling: the what, the why and the how
Hope-scrolling: the what, the why and the how
The magic of Barbie’s pink PR
The magic of Barbie’s pink PR
10 Things marketers can learn from 100 years of Disney
10 Things marketers can learn from 100 years of Disney
The Barbie movie’s marketing is everything!
The Barbie movie’s marketing is everything!
Types of audiences in content creation
Types of audiences in content creation
Five things to know about influencer culture [Infographic]
Five things to know about influencer culture [Infographic]
Four ways to boost engagement on your posts [Infographic]
Four ways to boost engagement on your posts [Infographic]
What PRs can learn from Queen Charlotte — A Bridgerton Story
What PRs can learn from Queen Charlotte — A Bridgerton Story
How to understand your target audience — in 200 words or less
How to understand your target audience — in 200 words or less
Rebrand versus brand refresh: a Q&A with Stefan Maritz
Rebrand versus brand refresh: a Q&A with Stefan Maritz
The pros and cons of email marketing
The pros and cons of email marketing
AI and plagiarism
AI and plagiarism
A guide to Twitter analytics
A guide to Twitter analytics
Never have I ever … a social media edition
Never have I ever … a social media edition
Unlocking PR career hacks: a Q&A with Jenny Griesel
Unlocking PR career hacks: a Q&A with Jenny Griesel
Four ways PRs can use storytelling [Infographic]
Four ways PRs can use storytelling [Infographic]
Five tips for using humour marketing
Five tips for using humour marketing
Never have I ever … a marketing edition
Never have I ever … a marketing edition
Content repurposing: a saving grace
Content repurposing: a saving grace
Five ways to be on the TikTok `fyp` [Infographic]
Five ways to be on the TikTok `fyp` [Infographic]
Social media hacks to make you stand out like a masterpiece [Infographic]
Social media hacks to make you stand out like a masterpiece [Infographic]
How to go viral on TikTok — in 200 words or less
How to go viral on TikTok — in 200 words or less
Five things PR professionals can learn from Legally Blonde
Five things PR professionals can learn from Legally Blonde
Human Rights Day and why PR pros should care — in 200 words or less
Human Rights Day and why PR pros should care — in 200 words or less
The importance of marketing awards: a Q&A with Joe Public`s Pepe Marais
The importance of marketing awards: a Q&A with Joe Public`s Pepe Marais
Six things marketers can learn from Dr. Seuss
Six things marketers can learn from Dr. Seuss
Is influencer marketing the most powerful form of marketing — in 200 words or less?
Is influencer marketing the most powerful form of marketing — in 200 words or less?
Media, Marketing, Publicity and Social Media News
Media, Marketing, Publicity and Social Media News
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