Lucky North
We’re the north’s specialist PR agency.
Cutting through the noise
Cutting through the noise
The power of trade publications in PR
The power of trade publications in PR
Meet the team - Beth Pearson
Meet the team - Beth Pearson
Verus Construction
Verus Construction
Earned vs paid media
Earned vs paid media
We see ads everywhere we look, constantly. From the moment we check our phones for the first time each day we have targeted, paid content staring us in the face. Head out of the door and we’re swamped with ads everywhere from the side of the local bus, digital billboards on the high street, at the s
Keepmoat
Keepmoat
KPIs, ROI and PR
KPIs, ROI and PR
If you’ve ever read a PR campaign report, you’ll have seen acronyms like KPI, AVE and ROI. We can break these down into everyday language for a clear understanding we might share with some audiences, but the facts remain the same – successful PR is being measured in static ways.
What is thought leadership?
What is thought leadership?
Stuck trying to tell your story?
Stuck trying to tell your story?
Diamik Glass
Diamik Glass
We are growing!
We are growing!
Leeds PR agency, Lucky North, has reported a “record financial performance” for the year.
Jorvik Tricycles
Jorvik Tricycles
Smart Construction
Smart Construction
Three's a Crowd
Three's a Crowd
Heavenly Feet
Heavenly Feet
Heavenly Feet were new to PR when they came to us, so we wanted to show them our work from all angles. We combined press placements in the form of product news, launches, competitions and forward features with reactive newsjacking and media monitoring.
Meet the team - Kiran Watson
Meet the team - Kiran Watson
Over the last few months, we’ve introduced the team in our blog series. Underpinning the daily effort to put our clients in the spotlight is the foundation of building Lucky North and creating the most recommended PR agency in the north. That wouldn’t be possible without Co-Founder and Director, Kir
Plan your PR for 2024 in 5 easy steps
Plan your PR for 2024 in 5 easy steps
Meet the team - Lucy Robinson
Meet the team - Lucy Robinson
Account Director, Lucy Robinson, talks AI’s role in PR, peas and ski ballet in this month’s Meet the Team.
Meet the team - Alicia Jacob
Meet the team - Alicia Jacob
Five reasons why news coverage is better than social media for your business
Five reasons why news coverage is better than social media for your business
Is AI in the future of PR?
Is AI in the future of PR?
Meet the team - Lucy Baird
Meet the team - Lucy Baird
Why your stakeholders need to see your PR wins
Why your stakeholders need to see your PR wins
BlindsbyPost
BlindsbyPost
How I Became: Lucy Baird, Co-founder, Lucky North
How I Became: Lucy Baird, Co-founder, Lucky North
Meet the team
Meet the team
PR trends for 2023
PR trends for 2023
What do you think the future of PR looks like?
What do you think the future of PR looks like?
PR in an unstable economy
PR in an unstable economy
Driving a digital revolution in health and care
Driving a digital revolution in health and care
How important is local PR coverage?
How important is local PR coverage?
The power of broadcast PR
The power of broadcast PR
What should you expect from your PR agency?
What should you expect from your PR agency?
Digital Marketing vs PR
Digital Marketing vs PR
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