AI Marketing Strategist
Lisa Peyton | Senior AI & Experiential Marketing Strategist and Professor
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AI Marketing Resources
Weekly AI Marketing Insights
Weekly AI Marketing Insights
Cutting-edge AI trends and actionable insights for forward-thinking marketers, delivered weekly.
Free Download: The Ultimate Guide to Meta-Prompting for Content Marketers
Free Download: The Ultimate Guide to Meta-Prompting for Content Marketers
Discover the power of meta-prompting with "The Ultimate Guide to Meta-Prompting for Content Marketers." Cut prompt development time by 80% and generate superior AI content by learning how to strategically collaborate with AI instead of struggling with endless prompt tweaks. This comprehensive guide provides step-by-step tutorials, real-world examples, and practical templates you can implement immediately in your content workflow. Stop wasting hours on trial-and-error prompting and start creating more strategic, effective content at scale.
Free Download: Advanced AI Prompting Guide for Marketers
Free Download: Advanced AI Prompting Guide for Marketers
Master AI-Powered Content Marketing and Transform Your Marketing from Basic to Brilliant! This comprehensive guide, crafted by industry expert Lisa Peyton, dives deep into the art and science of creating impactful AI prompts. Whether you're a seasoned marketer or just beginning to explore AI tools, this guide offers actionable techniques to elevate your marketing results. Why You'll Love This Guide: 🎯 Craft Impactful AI Prompts with Confidence ⚡ Streamline Your Workflow 📊 Achieve Better Marketing Results
AI Unleashed Monthly Newsletter
AI Unleashed Monthly Newsletter
Your AI is on a leash. Time to let it run. Advanced AI marketing tactics that make CMOs say "HOLY SHIT!"
Lessons and Courses
AI for Strategic Content Marketing: Building the Future of Engagement
AI for Strategic Content Marketing: Building the Future of Engagement
Master AI-powered content marketing to craft innovative strategies, understand audiences, and stay ahead of competitors.
Advanced AI for Content Marketing: Visual Content Creation Mastery
Advanced AI for Content Marketing: Visual Content Creation Mastery
Move Beyond the Basics & Master Advanced Agentic AI for Marketing
Lesson: 5 AI Prompts to Level Up Your Content Marketing Strategy
Lesson: 5 AI Prompts to Level Up Your Content Marketing Strategy
Lesson: How to Use AI for Research-Driven Strategy
Lesson: How to Use AI for Research-Driven Strategy
In today's content-saturated landscape, simply using AI to produce more content isn't enough. Most marketers focus on AI for content creation, but the real competitive advantage lies in leveraging AI for strategic research and insights. The gap between tactical implementation and strategic application creates a significant opportunity for marketers who master these research-driven techniques.
Lesson: Create Multi-Format Content with AI Tools
Lesson: Create Multi-Format Content with AI Tools
Content is more than just words on a page, a polished video, or a catchy image—it’s the sum of those parts, working together. AI makes it easier to produce all three, so you’re not just creating content, you’re building a full-service engine. Whether you're working solo or scaling a team, this session will show you how to do more without sacrificing quality.
Lesson: Create Customer-Driven Content in Minutes
Lesson: Create Customer-Driven Content in Minutes
Lesson: Brand-Consistent Visuals with AI Alchemy
Lesson: Brand-Consistent Visuals with AI Alchemy
Lesson: AI-Powered Content Creation Hacks for Marketers
Lesson: AI-Powered Content Creation Hacks for Marketers
Lesson: Quick AI Videos & Smart Segmentation
Lesson: Quick AI Videos & Smart Segmentation
Recent AI Articles
Are You Having an AI Marketing Identity Crisis? | Lisa Peyton
Are You Having an AI Marketing Identity Crisis? | Lisa Peyton
The Ethical AI Marketer’s Toolkit: Naming the identity crisis at the heart of AI marketing. by Lisa Peyton and her team of AI superheroes I still remember the moment everything changed. I had spent about ten minutes with an AI tool, feeding it information about a close friend – their speech patterns, favorite phrases, personality...
Google’s Veo 3 Marks the End of Silent AI Videos: What This Historic Shift Means for Marketers
Google’s Veo 3 Marks the End of Silent AI Videos: What This Historic Shift Means for Marketers
by Lisa Peyton and her team of AI superheroes We all know that video is dominating digital. In fact, video content is projected to account for 82% of all internet traffic in 2025. And yet, until now, AI video tools have been stuck in the “silent film” era – able to generate stunning visuals, but...
The AI Content Safety Framework: A 3-Step Process for Marketers | Lisa Peyton
The AI Content Safety Framework: A 3-Step Process for Marketers | Lisa Peyton
By Lisa Peyton and her team of AI Superheroes We are in the throws of a HUGE paradigm shift as AI content tools become essential parts of our marketing toolkit. But as my recent comparison of Claude 3.7 Sonnet, GPT-4o, and GPT-4.5 revealed, there’s a CRITICAL issue we need to address: all three leading AI...
Gemini 2.0: Part of Your AI Marketing Tool Box | Lisa Peyton
Gemini 2.0: Part of Your AI Marketing Tool Box | Lisa Peyton
OpenAI vs. Google's Deep Research: Battle of the AI Research Tools for Content Marketing | Lisa Peyton
OpenAI vs. Google's Deep Research: Battle of the AI Research Tools for Content Marketing | Lisa Peyton
I have been raving about Google’s Deep Research for months now. For a $20 per month subscription, It can produce a fully cited, comprehensive, industry paper within minutes from a single sentence prompt. SO impressive! So when OpenAI claimed to release something bigger and better with a whopping $200 per month price tag – I...
How to use AI to find and prioritize untapped market segments | MarTech
How to use AI to find and prioritize untapped market segments | MarTech
2025 AI Marketing Predictions: What AI Models (and I) Think Is Coming Next
2025 AI Marketing Predictions: What AI Models (and I) Think Is Coming Next
Socials and Stuff
Follow Me on LinkedIn
Follow Me on LinkedIn
I'm equal parts bleeding edge technologist, passionate educator, and data driven… · Experience: University of Oregon · Education: Fielding Graduate University · Location: Eugene · 500+ connections on LinkedIn. View Lisa Peyton’s profile on LinkedIn, a professional community of 1 billion members.
Subscribe to my Monthly Newsletter
Subscribe to my Monthly Newsletter
Your AI is on a leash. Time to let it run. Advanced AI marketing tactics that make CMOs say "HOLY SHIT!"
Marketing Tutorials on YouTube
Marketing Tutorials on YouTube
AI Marketing Strategist Lisa Peyton | Senior AI & Experiential Marketing Strategist and Professor
Visit My 3D #AIArt Gallery
Visit My 3D #AIArt Gallery
This exhibit of portraits was generated using multiple apps and Midjourney. It explores unconscious bias and challenges viewers to see gender, celebrity, and archetypes in new ways.
Lisapeyton.com
Lisapeyton.com
AI marketing consultant specializing in B2B content strategy, team transformation, and 10x output growth. Fractional CAIO services, AI workshops, tutorials, and courses for marketing leaders ready to dominate with AI.
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