@itszenaida

Zenaida curates beauty product recommendations with an emphasis on skincare, makeup, and fragrance from contemporary brands including Fenty Skin, Rare Beauty, Glossier, and Tower 28. Her role as a Sephora beauty advisor involves maintaining a dedicated Lovelist collection on the platform. She provides guidance on trending items and new releases available through the retailer's catalog. Through her partnership with Thayers, she facilitates the brand's refer-a-friend program and connects customers with skincare solutions. Her community involvement extends to the Morphe platform, where she participates in forum discussions. She contributes product insights across multiple beauty communities and retail channels. Her content focuses on specific product categories within prestige and masstige beauty segments, incorporating both established and emerging brands. She maintains direct relationships with beauty retailers and manufacturers through official ambassador programs. Her platform presence spans multiple retail ecosystems where she creates product-focused content.