Visit us in Clayton, MO or Edwardsville, IL.

Happy Up, Inc. | Instagram, Facebook | Linktree

Silhouette Artist Visiting March 11th & 13th

All things SPRING!

Shop our Spring 2026 Playbook

Page thru our Spring 2026 Playbook

Spring Bunnies and More!

NEW! Personalized Gift Bundles - We Shop For You!

Toys & Games for All!

3 years & up Good things come in small packages! The original 26-piece travel set was such a sensation that the obvious next step was to add more! This larger, 55-piece version takes on-the-go play to the next level! The MAGNA-TILES® microMAGS tile set is the next evolution in magnetic building. These smaller pieces are great to play with on their own, and also provide added details to kids’ builds with existing MAGNA-TILES® sets. The MicroMAGS tiles are 75% smaller than the regular sized MagnaTiles panels. The travel tin lets kids experience creativity, learning, development, and imagination anywhere! The metal tin packaging provides both convenient storage and baseplate for builds on the go! MicroMAGS pieces are 100% compatible with all other MAGNA-TILES®. Magna-Tiles panels connect on the sides, letting you create geometric and architectural structures. And unlike other magnetic building sets, MagnaTiles don't have a right way or wrong way to stick. They're always attracted to each other, making playtime frustration free! All Magna Tiles pieces are built to withstand countless hours of playtime. Their unique internal lattice design prevents the tiles from cracking, while fastening rivets keep magnets safe and secure. The pieces are made from food-grade, non-toxic and highly transparent MABS plastic that’s free from BPAs, phthalates, and latex. WARNING: CHOKING HAZARD Small parts. Not for children under 3 yrs. WARNING: MAGNETS This product contains small magnets. Small magnets can stick together across intestines causing serious infections and death. Seek immediate medical attention if magnets are swallowed or inhaled.

Magna-Tiles microMAGS - Travel Deluxe Set - 55 piece

3 years & up Get ready for tail-wagging fun! This set features 4 adorable new dog friends, including 3 playful puppies. They’re ready to explore, swim in a pool, or tackle a training course you create. With endless opportunities for imaginative play, the Magna-Tiles Puppy Park is a place where pets reign supreme, and creativity knows no bounds! What’s Included: 21 magnetic tile pieces 3 unique puppies (includes decorated microMAGs) 1 dog Mix and Match Doggy Caretaker figure (body, head, and hat) Magna-Tiles panels connect on the sides, letting you create geometric and architectural structures. And unlike other magnetic building sets, MagnaTiles don't have a right way or wrong way to stick. They're always attracted to each other, making playtime frustration free! All Magna Tiles pieces are built to withstand countless hours of playtime. Their unique internal lattice design prevents the tiles from cracking, while fastening rivets keep magnets safe and secure. The pieces are made from food-grade, non-toxic and highly transparent MABS plastic that’s free from BPAs, phthalates, and latex. WARNING: CHOKING HAZARD Small parts. Not for children under 3 yrs. WARNING: MAGNETS This product contains small magnets. Small magnets can stick together across intestines causing serious infections and death. Seek immediate medical attention if magnets are swallowed or inhaled.

Magna-Tiles Puppy Park 27 piece Set

3 years & up The Crazy Motors are ready to hit the streets. Lay out the puzzle-piece roadway and let them cruise around! The Village road is made up of heavy duty cardboard pieces. They connect like a jigsaw puzzle and hold securely. Put them together in different ways to give your Crazy Motor cars a new driving environment. Set includes: 28 roadway puzzle pieces Four building cut-outs (hospital, garage, police station, and fire station) with stands Two arches with stands This is the perfect accessory to go with your collection of Crazy Motors cars. It also works well for any little cars that are about 2.5” to 3” long and 1.75” to 2” tall (1:43 scale). Click here for more Crazy Motors! WARNING: CHOKING HAZARD Small parts. Not for children under 3 yrs.

Crazy Motors Puzzle’Up - Ville 34pc

4 years & up Indie and her adorable little dog Bluchka’s home is a gorgeous gypsy caravan, decorated in beautiful illustrations. When you open it up you’ll find a classic doll’s house design, with a bedroom, kitchen, and dining table. It’s an adventurous and travelling life for them! Includes Indie figurine and her puppy dog companion. Tinyly figures are vinyl and have moveable heads and arms. The figures are about 3 inches tall, companions are much smaller. House measures about 6.7 inches tall x 8.6 inches wide Classic doll house design. Magnetic closure keeps everything inside when playtime is over. A strong woven-fabric handle so you can carry the Tinyly house everywhere. Made of FSC® certified paper and cardboard. Additional Tinyly figures and accessories sold separately. What is Tinyly? It’s a poetic and whimsical world filled with delightful characters.The Tinyly figures have vibrant personalities and are accompanied by endearing little companions. You’ll be completely enchanted by their imaginative details! Tinyly is the artistic brainchild of Virginie Brachet. Brought to life by Djeco, these miniature dolls are adorable toys for kids and fun collectibles for adults. Let them sweep you away to a dreamy place! Click here for more Tinyly figures and accessories! WARNING: CHOKING HAZARD Small parts. Not for children under 3 yrs.

Tinyly Indie and Bluchka’s Caravan House Playset

5 years & up “Tree Fort to Secret Lair, come in Secret Lair!”“Secret Lair receiving you Tree Fort. Go ahead.” Spy missions. Outdoor adventures. Daring feats. Plot and plan everything over the airwaves. Every kid needs a walkie talkie! Talk to your co-conspirators or the grown-ups at home base. These kid-friendly Walkie Talkies are multi-channel, have a backlit LED display, volume control, and sturdy construction. There’s a 2.5mm jack for earbuds and a small flashlight located on top! Up to twenty two (yes, you read that right. 22!) Retevis Walkies can talk to each other if tuned to the same channel. Each set comes with two Retevis RT388 Walkie Talkies, two belt clips, and user’s manual8 AAA batteries (4 per walkie talkie) required, not included WARNING: CHOKING HAZARD Small parts. Not for children under 3 yrs.

Kid’s Walkie Talkies with Flashlight

5 years & up Action packed arcade play! The Whack Attack Galaxy Battle has a retro 80’s feel. Turn it on and play on your own or against a friend! 3 game modes Awesome lights and sound effects. Single-player or multi-player mode with head to head action Progressive challenge levels. Includes “Simon says” game play to improve reaction and memorization. Requires 3 x AA batteries, not included. Measures about 11 x 8 x 2.5 inches

Retro Arcade Whack Attack Galaxy Battle

A curated list of new items and restocked favorites!

Highlights & New Arrivals

2 - 4 players, 6 years & up Learning American Mahjong has never been easier! Gather the whole family around the Mahjong table and create lasting memories with Mini Mahjer: The Complete Game! Designed with kids (and beginners!) in mind, this first-ever American Mahjong board game is perfect for family game night. It’s a fun and simplified way for everyone to learn American Mahjong. The OG Edition features illustrations that are similar to traditional Mahjong tiles. What’s Inside the Box: 160 Kid-Friendly, Lightweight Mahjong Tiles Neoprene Playing Mat (Washable) Four Full-Size Acrylic Mahjong Racks + One Acrylic Pusher Four Mini Mahjer Cards (Beginner, Intermediate, and Advanced options) Instructional Guide Drawstring Tile Storage Bag Magnetic Storage Game Box The Mini Mahjer Cards are thoughtfully designed to introduce kids aged 6 and up to the exciting world of Mahjong. These cards make the game accessible to younger players by offering fewer options and simplified combinations. With three levels of play on The Mini Mahjer Card, Beginner, Intermediate, and Advanced, the game grows with your family, making every game night a new adventure. Seasoned players can even play simultaneously using a NMJL Card!

Mini Mahjer Complete Game - OG Edition

2 - 4 players, 10 years & up A game of balance, mischief, and purrrfect positioning! In Cats Knocking Things Off Ledges™, players take turns building a wobbly tower of platforms, placing their cats, and batting toys off the edge to score points based on how far they fall. But watch out - if the tower tumbles, you score zero. Earn extra points by landing on specific platforms. It’s a race to be the first to reach the highest score! Includes: 24 wooden pieces (4 cats, 16 toys, 4 cats paw, scoring tokens) 8 rectangular platforms 8 circular platforms 12 short wooden pillars 12 tall wooden pillars 1 pair of tweezers 1 knocking stick 1 scoreboard Rules CKTOL is a super fun game that tests your skill and nerve, with a little strategy, too!

Cats Knocking Things Off Ledges

3 or more players, 8 years & up Bored of charades? Terrible at drawing? Then this game is for you! This is a game where your imagination takes shape. Simply choose a word from your card and create a picture of it using any shapes you need. The player who guesses your word fastest wins a point! Packed with a variety of game pieces and a vast array of prompts, every game night becomes a uniquely engaging tabletop adventure that’s never the same twice. Glyphics is a creative guessing game for your next party or family gathering! Contents: 40 Game Pieces 150 Cards Rule Book

Glyphics Party Game

2 or more players, 6 years & up Build, balance, and battle in this suspenseful stacking game! Get ready for edge-of-your-seat excitement with Vertigo! Every move could be your last… Players take turns building a towering structure using beams, walls, and ceilings while trying to suspend playful "Vertigoers" without toppling the tower. But just when your strategy is coming together, a surprise battle round can strike and force you to take bold, risky moves! Vertigo combines dexterity, critical thinking, and a whole lot of suspense. It challenges players to stay focused, keep a steady hand, and think ahead as the tower grows taller and more unstable. Will you rise to the challenge? Or watch it all come crashing down? Contents: 30 walls 20 ceilings 25 Vertigoers 20 beams a balance base object die number die game rules Vertigo is easy to learn, quick to play, and endlessly replayable. It’s a great choice for family game nights, parties, or classroom activities! WARNING: CHOKING HAZARD Small parts. Not for children under 3 yrs.

Vertigo Stacking Game

2 - 4 players, 3 years & up Roll, match and race the sun in this charming cooperative game for young players! In Down the Waterspout, it’s a rainy day and the itsy-bitsy spider and her garden friends are having a blast sliding down the waterspout. Players work together to roll dice down the spout, match friendly garden critters and collect cards before the sun comes out. Everyone wins or loses together, encouraging teamwork, turn-taking and shared decision-making. Designed especially for preschoolers, this engaging game features a colorful 3D game board, chunky dice and simple rules that are easy to learn and fun to repeat. As children play, they build matching skills, basic deduction, fine motor skills and cooperation. Players will be sharing laughs and cheering each other on. With quick gameplay and an inviting theme, Down the Waterspout is a perfect introduction to cooperative games and Peaceable Kingdom’s “Play with Heart” philosophy. WARNING: CHOKING HAZARD Small parts. Not for children under 3 yrs.

Down the Waterspout Cooperative Game

2 years & up The stack, skate, and crash game! This totally rad game lets toddlers stack blocks and send monsters skateboarding down a ramp…straight into their stacked creation. CRASH! Tailored for the curious minds of preschoolers, this game features foam monster blocks. Little ones love building and knocking down the blocks time and time again. There are two basic ways to play: Let toddlers stack at random and crash their monsters. Follow the game rules by drawing a card and stacking their blocks to match the card. Crash Monsters teaches important skills like taking turns, color recognition, pattern matching, cause and effect, and fine motor skills. It’s a win-win situation where no one loses and everyone has a blast!

Crash Monsters Toddler Game

A wide ranging collection of new games and old favorites!

Games Spotlight

Newborns & up Soothing white noise and nightlight projector in one! Tranquil Penguin™ is a cute musical nightlight that glows with a soft light and projects polar underwater light effect on the bedroom ceiling, thanks to a unique patented mechanism. It will soothe baby and reassure children who are afraid of the dark. A soft plush during the day, it transforms into a nightlight at night. The moving color projection in two colors creates a magical polar light effect. Melodies and white noises will soothe the little ones to help carry them away to dreamland. And if baby wakes up? An intelligent Cry Sensor (with adjustable sensitivity) restarts Tranquil Penguin at baby's first cry. Features: 4 sounds: 2 Underwater Melodies and 2 White Noises Unique projected light pattern Adjustable brightness Volume Control Light projection and sounds can be used together or separately USB-C Rechargeable Recycled fabric and padding Cry Sensor 23 min Sleep Timer Made of 100% recycled padding and stuffing from plastic bottles Tranquil Penguin measures about 12.4 inches long x 11.8 inches wide x 4.7 inches tall

Tranquil Penguin Rechargeable Pattern Projector

Newborns & up The NogginStik® developmental light-up rattle is baby’s first learning toy. It might look like a cute version of a baby rattle, but it has a powerful agenda. The NogginStik® was designed to help parents, caregivers and early intervention therapists begin encouraging early milestones in infants. The NogginStick head lights up red, blue and green to stimulate a baby’s eyes and to encourage visual tracking. The base of the NogginStik makes a soft rattle sound to please the ears. It has an easy to hold handle for mastering grasping and fun textures to delight the sense of touch. The mirror in the base will capture baby’s attention, too! Your baby’s NogginStik® will help your baby reach their first developmental milestones!

NogginStik Light-Up Rattle

10 months & up A Happy Up favorite! Sure, it looks like a normal ring stacker...but it's so much more than that! Drop the gear-shaped rings on the post, and they *spin* their way to the base. Grab the post, pick it up, and the base falls away, letting the gears spin off the end! Stack in any order you want—biggest to smallest, smallest to biggest. It's a cause and effect, hand-eye coordination, and problem-solving skill builder that your little ones will want to play with again and again!

SpinAgain

12 months & up My First Sounds and Senses includes 8 building pieces (4 bars and 4 balls) that feature different textures for a tactile experience, different sounds for an audible experience, and different faces to learn about emotions. Compatible with all other Smart Max sets.

SmartMax My First Sounds & Senses

18 months & up Stack and balance these brightly colored rings! Toddlers will love discovering this classic toy with a magnetic twist. Little ones can stack the rings around the magnetic bar. Or take everything apart and build funny-looking figures and crazy structures that balance and wobble! Little ones will discover the magical world of magnetism, practice problem solving, and develop their hand-eye coordination. 12 piece set. Compatible with all other Smart Max sets.

SmartMax My First Stacking Rings

12 months & up More than a busy board, PlayTab is a modular sensory play experience! PlayTab lets you build a unique activity center, packed with fine motor challenges, visual fascination, cause-and-effect discoveries, and more. The sensory tiles feature things like a set of gears that spin together, textured buttons that squeak, colorful balls that roll through a maze, a dial that clicks from one to ten, switches, flaps, and so much more! The wooden tablet board comes empty, letting you choose which of the PlayTab tile sets best suit your little one. Each set contains three different tiles! PlayTab Sensory Tile Set Contents: Set 1: Flipper, Number Dial, and Maze Set 2: Trackball, Color Wheel, and Switches Set 3: Sweeper, Latch Mirror, Picture Dial Set 4: Gears, Picture Change, Squeakers Purchase at least two of the sets to fill the board. PlayTab features: Wooden tablet board holds 6 different fidget sensory tiles Tiles attach to the board with magnets Easily rearrange or replace the tiles Tiles can be played with individually and placed on any magnetic surface Board measures 11 x 7.75 x 0.75 inches Tiles each measure 3 x 3 x 1 inches

PlayTab Modular Sensory Board

Toys and other items for newborns and little ones under three years.

Happy Up, Inc.

Visit us in Clayton, MO or Edwardsville, IL.

All things SPRING!

Toys & Games for All!

Stay Connected

Happy Up Info

Explore other Linktrees