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DEADLINE: G&B Digital Management Signs Four Lifestyle Creators
DEADLINE: G&B Digital Management Signs Four Lifestyle Creators
Kyle Hjelmeseth's G&B Digital Management has signed lifestyle creators Eva Amurri, Kellie Brown, Eric Goldie, and Mark O’Brien for representation.
G&B's New Associate Director Of Talent Believes The Future Of Creator Management Is Human-First
G&B's New Associate Director Of Talent Believes The Future Of Creator Management Is Human-First
When G&B Digital Management opened its doors in 2015, the idea of a “digital creator” was still undefined. Founder and CEO Kyle Hjelmeseth started the company by helping his partner and her friends navigate early brand collaborations. Today, ten years later, G&B oversees more than 100 creators and has driven nearly $100 million in brand deals with partners including Chanel, Dior, Target, Estée Lauder, Wal-Mart, and Disney.
The Creator Economy In Review 2025: What 77 Professionals Say Must Change In 2026
The Creator Economy In Review 2025: What 77 Professionals Say Must Change In 2026
The sector reached a quarter-trillion dollars globally, with U.S. influencer marketing budgets climbing to $37 billion, cementing creators as core economic actors rather than experimental add-ons. Major institutions such as Visa launched financial products specifically for creators; 70% of marketing leaders shifted to continuous creator partnerships over one-off campaigns; and brands began treating creator content as a strategic input to their paid media ecosystems rather than isolated experiments.
Faith Connally’s World: Crafting Serenity, One Reel At A Time
Faith Connally’s World: Crafting Serenity, One Reel At A Time
At 18, Faith Connally knew she wanted her work to feel meaningful. The realization came one summer in 2020, while she was juggling a part-time job near her hometown mall in Missouri. The experience left her determined to build something of her own, something creative and sustainable.
Meet Natalie Kim, The New York Creator Defining Modern Chic On Her Own Terms
Meet Natalie Kim, The New York Creator Defining Modern Chic On Her Own Terms
In the heart of New York, Natalie Kim built a digital presence defined by polish, poise, and an unmistakably chic aesthetic. Her feed, a mosaic of layered silhouettes, tailoring, and Parisian-inspired flair, reflects a creator who has turned personal expression into a career. With nearly a million followers across Instagram and TikTok, Natalie has become a trusted voice in fashion and beauty, known for her elevated yet approachable style.
Kellie Brown: A Multi-Hyphenate Creator Bridging Fashion, Interiors, And Storytelling
Kellie Brown: A Multi-Hyphenate Creator Bridging Fashion, Interiors, And Storytelling
Under the warm glow of the Palm Springs sun, Kellie Brown moves easily between worlds, rearranging a dining table one moment, filming a vlog the next. With a total following of around 325,000 across Instagram, TikTok, and YouTube, she has become a familiar presence for those who see home and personal style as extensions of the same creative pulse. Her work blends design, reflection, and conversation rooted in a lifelong instinct to make things beautiful while making space for others.
How One Couple Navigates Uncharted Territory with GVHD After A Bone Marrow Transplant | SELF
How One Couple Navigates Uncharted Territory with GVHD After A Bone Marrow Transplant | SELF
Together, Kevin and Jaqi face graft-versus-host disease (GVHD), a complication that can occur following a bone marrow transplant (BMT), and focus on building a healthy future together.
Meet Kevin & Bowie, The Dynamic Duo Behind ‘The Uber Dog’
Meet Kevin & Bowie, The Dynamic Duo Behind ‘The Uber Dog’
When Kevin Ferman starts his car in Boulder, Colorado, there’s one passenger who never misses a shift. Bowie, his golden-haired co-pilot, hops in the front seat, tail wagging, ready to greet whoever steps inside. For thousands of fans online, this duo isn’t just a man and his dog. They’re the creators behind “The Uber Dog,” a viral social series turning everyday rides into moments of joy.
Find holiday gifts for the whole family at Nordstrom Rack - New Day NW | king5.com
Find holiday gifts for the whole family at Nordstrom Rack - New Day NW | king5.com
Tiffany Ishiguro, @tiffanyish has teamed up with Nordstrom Rack to create an iconic gift guide. #newdaynw
Influencer Wesley Breed Wants To Make Fashion History Feel Like A Story You Can Carry With You
Influencer Wesley Breed Wants To Make Fashion History Feel Like A Story You Can Carry With You
Wesley Breed still remembers the bet that pushed him into posting. In 2020, as his junior year of high school slipped into a hybrid COVID schedule, he and two friends downloaded TikTok at the same time and made a deal: “The first one to get 5,000 views on a video will get free Chick-fil-A from the other two participants.”
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Business Insider on "Flipping The Script" NYC!
Business Insider on "Flipping The Script" NYC!
I shared my top takeaways of an industry 'master class' to help Hollywood vets pivot to the creator economy as traditional film and TV decline.
Donate to Good Food Kitchens in Seattle
Donate to Good Food Kitchens in Seattle
Your contribution to Good Food Kitchens supports restaurants preparing free nourishing and culturally appropriate meals to community members in need, helping to keep restaurant doors open, staff safely employed, and supporting local producers and long-term local food resiliency.
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Looking to hire talent?
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Become an influencer with College of Influence
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Visit the G&B Website
Visit the G&B Website
G&B Digital Management redefines influencer talent management with a human touch. Serving Los Angeles, New York and beyond, we represent diverse lifestyle influencers in fashion, beauty, and more. Partner with top brands from DIOR to Amazon. Join us to push boundaries and create authentic collab
The Influencer & Brand Guide to Normalizing Equality
The Influencer & Brand Guide to Normalizing Equality
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