@FAYDESIGN
DESIGN FOR THE FUTURE.
PROJECT INQUIRIES
PROJECT INQUIRIES
CASE STUDIES
FAY—Graphic Design & Creative Technology Studio.
FAY—Graphic Design & Creative Technology Studio.
FAY is a graphic design & creative technology studio based in Brooklyn, NY, creating future-forward brands and bold interactive experiences.
RECENT NEWS
Interview: FAY speaks with The Brand Identity about creating generative design tools
Interview: FAY speaks with The Brand Identity about creating generative design tools
Welcome to The Shift, a series presented in collaboration with one of the world’s leading brand-building platforms, Frontify. Here, we’ll dive deep into the realm of flexible, dynamic branding. We’ll be tapping into the sharpest minds in design – from visionary studios to leading independent designers – to understand what it takes to build a dynamic identity.
2024 GDUSA People To Watch—Aron Fay
2024 GDUSA People To Watch—Aron Fay
In 2018, Aron started his own graphic design & creative technology studio, FAY, where he and his team specialize in developing brand identity systems and custom-built generative design tools.
Interview: FAY speaks with The Brand Identity on design & creative tech
Interview: FAY speaks with The Brand Identity on design & creative tech
Based in Brooklyn, FAY are a graphic design and creative technology studio creating future-forward brands and bold interactive experiences. Their practice sits within an exciting space in the design world, meeting at the intersection of elevated design and emerging technology to create new ways for people to experience and interact with brands. In our conversation, Founder Aron Fay dives into the studio’s day-to-day practice and the curiosities and questions that spur the team on. From sound-responsive identity systems to generative tools for designers, he gives us a fascinating insight into some of the wonderful projects they’ve worked on and where they are heading.
Interview: Founder, Aron Fay speaks with Creative Boom about designing generative design tools
Interview: Founder, Aron Fay speaks with Creative Boom about designing generative design tools
Pentagram alumni is empowering designers and non-designers with Grid App.
Featured: Lobe on Brand New
Featured: Lobe on Brand New
Featured: Harmonic on The Brand Identity
Featured: Harmonic on The Brand Identity
Partnering with Brooklyn-based design and creative technology studio FAY, software platform Harmonic – founded to aid start-ups in delivering and indexing data – required a new identity to match its continued growth; resulting in a robust, multi-dimensional brand. From its strategic positioning and tone of voice to its expansive visuals and website, FAY comprehensively tackled Harmonic’s identity by embracing the technicality of data in a welcoming and appealing graphic approach.
Interview: How Album Art Can Influence the World Around it
Interview: How Album Art Can Influence the World Around it
An interview with designer Aron Fay on how his love of 80s techno records reaches outside its square cover limits
Featured: so&so on The Brand Identity
Featured: so&so on The Brand Identity
The Symphony Orchestra and Select Others, better know as so&so, is a group of classical musicians aiming to break the mould of traditional symphonic performance by creating immersive experiences tailored towards young adults.
Interview: A Typeface Fit for a Techno-phile
Interview: A Typeface Fit for a Techno-phile
Name: TRI Designers: Aron Fay and Will Ferguson Studio: FAY Release Date: Unreleased Back Story: For Aron Fay, founder of the NYC-based branding and graphic design studio that bears his name, a love of design is matched only by a serious interest in electro, techno, and acid house music. “I’ve
Interview: Founder, Aron Fay, on Eye on Design
Interview: Founder, Aron Fay, on Eye on Design
We ask the world’s top designers and illustrators to answer 13 questions and create a visual response to one of their choice. Aron Fay is a graphic designer and associate partner at Pentagram New York. He’s also the man behind the new notebook, Comp—which gives the cheap and quickly tattered co
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