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Far Better Things
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The Collaboration Gap: How Small Agencies Can Build Better Bridges | Ericka Robbins | 12 comments
The Collaboration Gap: How Small Agencies Can Build Better Bridges | Ericka Robbins | 12 comments
I’ve been thinking a lot about what makes collaboration work between agencies and brand teams — so I asked a few smart people who’ve been on both sides. This piece is what came out of those conversations. Big thanks to Kirsten Burgess, Kristen LaQuatra Perhamus and Andy Epstein for sharing their valuable insights. Give it a read and share your perspective. I’d love to hear it. | 18 comments on LinkedIn
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