Erin McClure

EM Dash Creative Media - Don’t broadcast—connect.

Play it again: Why nostalgia marketing works and 4 ways brands can do it right

A tale of two work cultures: French vs American outlooks and realities

We need to talk about the superpower of ADHD at work – and debunk 7 common myths

Hollywood goes green: Sustainability in media and entertainment

Millennial spending habits: Budget minded, socially conscious

Digital natives: How to win the trust of Gen Z and Millennials

Ecommerce payments by generation: Buyer preferences from boomers to The Youth

My Costco finds 🤩 for Business Insider

A Capitol Tragedy: Idaho History That Hits Home

SPOTLIGHT: East Boise's Roosevelt Market Is An Enduring Fixture Of A Bygone Era

Boise’s Public Composting Proposal Considers Numbers And Incentives

The cat's meow 2024: Our favorite reads and top picks for best content of the year

Editor picks: Best reads and our personal favs in 2022

Media and entertainment trends 2025: Big pivots, new tech propel the industry forward

Professional services trends 2025: Human-focused transformation, innovation boom

How to make sustainability in the retail industry a reality

Automotive trends 2025: 8 ways the industry is on track for growth

Higher education trends 2025: As public trust drops, leaders must act now to fortify institutions for the future

3 ways retailers can quickly build supply chain resilience for the holiday surge