Erin McClure
Digital Marketing | Writer | Journalist
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Instagram
LinkedIn
LinkedIn
Bluesky
Bluesky
Marketing Work
EM Dash Creative Media - Don’t broadcast—connect.
EM Dash Creative Media - Don’t broadcast—connect.
Published Work
Play it again: Why nostalgia marketing works and 4 ways brands can do it right
Play it again: Why nostalgia marketing works and 4 ways brands can do it right
A tale of two work cultures: French vs American outlooks and realities
A tale of two work cultures: French vs American outlooks and realities
When it comes to work cultures, the French can teach Americans a lot, including how to achieve work-life balance.
We need to talk about the superpower of ADHD at work – and debunk 7 common myths
We need to talk about the superpower of ADHD at work – and debunk 7 common myths
Hollywood goes green: Sustainability in media and entertainment
Hollywood goes green: Sustainability in media and entertainment
Sustainability in media and entertainment is in the spotlight as the industry prioritizes environmental practices like renewable energy and reducing waste.
Millennial spending habits: Budget minded, socially conscious
Millennial spending habits: Budget minded, socially conscious
Digital natives: How to win the trust of Gen Z and Millennials
Digital natives: How to win the trust of Gen Z and Millennials
Ecommerce payments by generation: Buyer preferences from boomers to The Youth
Ecommerce payments by generation: Buyer preferences from boomers to The Youth
Find out buyer preferences for ecommerce payments depending on their generation, from boomers and Gen X to millennials and Gen Z.
My Costco finds 🤩 for Business Insider
My Costco finds 🤩 for Business Insider
I spend at least $275 at Costco when shopping for my family of four. I always pick up items like journals, snacks, dog food, and sparkling water.
A Capitol Tragedy: Idaho History That Hits Home
A Capitol Tragedy: Idaho History That Hits Home
SPOTLIGHT: East Boise's Roosevelt Market Is An Enduring Fixture Of A Bygone Era
SPOTLIGHT: East Boise's Roosevelt Market Is An Enduring Fixture Of A Bygone Era
Stepping through the Roosevelt Market's front door in Boise is like going back in time. Back to an age when free-standing markets and their regular casts…
Boise’s Public Composting Proposal Considers Numbers And Incentives
Boise’s Public Composting Proposal Considers Numbers And Incentives
Featured Spotlights
The cat's meow 2024: Our favorite reads and top picks for best content of the year
The cat's meow 2024: Our favorite reads and top picks for best content of the year
Our favorite reads 2024 includes provocative posts about AI, mind-blowing perspective on quantum computing, and industry-focused articles.
Editor picks: Best reads and our personal favs in 2022
Editor picks: Best reads and our personal favs in 2022
Our editor picks for 2022 include insightful coverage of workplace trends like quiet quitting, inspirational thought leadership, and news analysis.
Published Ghostwriting 👻
Media and entertainment trends 2025: Big pivots, new tech propel the industry forward
Media and entertainment trends 2025: Big pivots, new tech propel the industry forward
Media and entertainment trends 2025 include advertising growth, business model innovation, and using generative AI for efficiency.
Professional services trends 2025: Human-focused transformation, innovation boom
Professional services trends 2025: Human-focused transformation, innovation boom
How to make sustainability in the retail industry a reality
How to make sustainability in the retail industry a reality
Automotive trends 2025: 8 ways the industry is on track for growth
Automotive trends 2025: 8 ways the industry is on track for growth
Higher education trends 2025: As public trust drops, leaders must act now to fortify institutions for the future
Higher education trends 2025: As public trust drops, leaders must act now to fortify institutions for the future
The top higher education trends for 2025 include adapting to generative AI, boosting cybersecurity, and growing public-private partnerships.
3 ways retailers can quickly build supply chain resilience for the holiday surge
3 ways retailers can quickly build supply chain resilience for the holiday surge
Supply chain resilience is essential for retailers year round, but especially during the holiday shopping season. Learn three best practices.
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