Emmanuel Mogaji, PhD
Speaker, Author and Lecturer in Advertising and Marketing Communications.
Brand Management Book
Brand Management Book
This textbook provides an introduction to brand management using story-telling to guide the reader through the main concepts, theories and emerging issues.
Conversation article on Chatbot
Conversation article on Chatbot
My new book: Introduction to Advertising
My new book: Introduction to Advertising
This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers. The book provides an understanding of the benefits of advertising, its role in the economy and, even more so, acknowledges that advertisements are not only about selling but also about effectively communicating a message. The creative and conceptual appr
Latest Research - Digital transformation in financial services provision: a Nigerian perspective to the adoption of chatbot
Latest Research - Digital transformation in financial services provision: a Nigerian perspective to the adoption of chatbot
Nigeria is making progress with financial inclusion: here’s how
Nigeria is making progress with financial inclusion: here’s how
Published Books
Published Books
University Profile
University Profile
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LinkedIn
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