We The Free
The future of animal advocacy starts now.
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Watch this 3 minute video to see the TRUTH 👀
Watch this 3 minute video to see the TRUTH 👀
Get Involved with We The Free!
Get Involved with We The Free!
Be part of our movement and be a voice for farmed animals. Find a team near you, or apply to be an organizer and start your own!
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Paid Role: Regional Support Lead - North America
Paid Role: Regional Support Lead - North America
Paid Role: Regional Support Lead - Latin America
Paid Role: Regional Support Lead - Latin America
Latest Blog Posts
How your values already align with veganism - We The Free
How your values already align with veganism - We The Free
Let’s Talk About Money
Let’s Talk About Money
James Hattersley explains how WTF grew from an all-volunteer passion project into a funded organization, and how that shift brought both relief and discomfort. As the work expanded, paying a small team became necessary to sustain the impact, but many team members initially struggled with shame or imposter syndrome around being paid in a movement built on sacrifice. The article argues that while money feels uncomfortable to talk about, it’s essential for long-term effectiveness. The movement is severely underfunded, overly reliant on a handful of wealthy donors, and vulnerable as a result. WTF calls for building grassroots financial independence, improving transparency, and treating sustainability as part of the work of creating a lasting, powerful movement.
The WTF Origin Story
The WTF Origin Story
This article shares We The Free’s origin story—from the early excitement of street outreach to the tough realization that many activists were burning out, facing hostility, and struggling within fragmented groups. A major global survey confirmed these problems and inspired a small team to build what the movement was missing: community support, effective training, and data-driven strategy. Despite early challenges that nearly stopped the project before it began, WTF pushed forward under renewed leadership and officially launched in 2021. Today, it has grown into a global network empowering thousands of activists to create meaningful change for animals.
Why We Do What We Do: The Vision Behind We The Free
Why We Do What We Do: The Vision Behind We The Free
This article explains We The Free’s theory of change: how creating vegans leads to systemic transformation, and why building a healthy, united movement is essential for lasting impact. Drawing on research in social movements and behavior change, it outlines the strategies, assumptions, and evidence behind our approach to dismantling animal exploitation and advancing a compassionate, plant-based future
The Constellation Model of Leadership
The Constellation Model of Leadership
We The Free’s Constellation Model of Leadership describes how volunteers, organizers, and the support team work together as an interconnected constellation. The model emphasizes local autonomy, shared responsibility, and community care, creating a structure that supports safety, consistency, and long-term growth.
Get Involved
Join We The Free
Join We The Free
Be part of our movement and be a voice for farmed animals. Find a team near you, or apply to be an organizer and start your own!
Support Us
Support Us
Work With Us
Work With Us
Join We The Free and dedicate your time to fight for animal rights! Take a look at all our available opportunities and how you can give time to animal activism.
Useful Links
WTF Website
WTF Website
We The Free (WTF) is the world's fastest-growing animal rights and vegan activism community, changing the game for activists wanting to protect the animals.
The Viral 3 Minute Challenge
The Viral 3 Minute Challenge
3 Movies That Will Blow Your Mind
3 Movies That Will Blow Your Mind
MyStats - Understand the Effectiveness of Your Advocacy
MyStats - Understand the Effectiveness of Your Advocacy
MyStats is an online tool allowing animal rights and vegan activists to track how many people they've inspired to watch vegan documentaries and explore veganism
Official WTF Merch
Official WTF Merch
Free Training Resources
Free Training Resources
Access our list of training resources for volunteers and supporters wanting to learn more and develop skills as dedicated animal rights and vegan activists.
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