FRAMEPLAY
Intrinsic in-game advertising built by gamers.
Frameplay Cannes LIONS Meeting Sign Up
Frameplay Cannes LIONS Meeting Sign Up
Apply Now: Director of Product Marketing
Apply Now: Director of Product Marketing
Featured Posts
Frameplay Celebrates the Launch of the IAB’s New Creative Guidelines and Best Practices in Advertising in Gaming as a Contributing Leader on the Taskforce
Frameplay Celebrates the Launch of the IAB’s New Creative Guidelines and Best Practices in Advertising in Gaming as a Contributing Leader on the Taskforce
Frameplay’s Intrinsic In-Game Advertising Solution Outperforms Other Media Channels in Key Ad Recall and Creative Categories Per Happydemics’ Meta Analysis - Frameplay
Frameplay’s Intrinsic In-Game Advertising Solution Outperforms Other Media Channels in Key Ad Recall and Creative Categories Per Happydemics’ Meta Analysis - Frameplay
Frameplay’s Intrinsic In-Game Advertising Solution Outperforms Other Media Channels in Key Ad Recall and Creative Categories Per Happydemics’ Meta Analysis SAN FRANCISCO – March 21, 2024 – Frameplay, the award-winning, global intrinsic in-game advertising platform, partnered with Happydemics, a leading Brand Lift platform that empowers ad players around the world to precisely assess and optimize […]
Martech Trailblazer Sandy Shanman and Former Google Engineering Executive Vishal Arora Join Frameplay’s Executive Team as COO, CTO
Martech Trailblazer Sandy Shanman and Former Google Engineering Executive Vishal Arora Join Frameplay’s Executive Team as COO, CTO
Download Frameplay's Free Intrinsic In-Game Advertising Report
Download Frameplay's Free Intrinsic In-Game Advertising Report
Previous Posts
Free Report - Capture the Attention of Holiday Shoppers Through Gaming
Free Report - Capture the Attention of Holiday Shoppers Through Gaming
Frameplay and TransUnion Partner to Offer New Audience Opportunities for In-Game Advertising
Frameplay and TransUnion Partner to Offer New Audience Opportunities for In-Game Advertising
Register for ID5's Identity 2024 featuring Frameplay CEO Jonathon Troughton
Register for ID5's Identity 2024 featuring Frameplay CEO Jonathon Troughton
IAB Gaming 360 – Instructor Led Training with Frameplay's Cary Tilds
IAB Gaming 360 – Instructor Led Training with Frameplay's Cary Tilds
Navigate this growing channel with IAB's new Gaming 360 course, which shows how to best invest in gaming to reach your marketing objectives.
Frameplay & IAS Partnership
Frameplay & IAS Partnership
Frameplay Appoints Former Tencent EMEA President Jurgen Post as Chairman of the Board
Frameplay Appoints Former Tencent EMEA President Jurgen Post as Chairman of the Board
Webinar - Game On: Exploring the Next Frontier of Audiences and Advertising
Webinar - Game On: Exploring the Next Frontier of Audiences and Advertising
Open Role - Software Engineer
Open Role - Software Engineer
Open Role - Senior Site Reliability Engineer (SRE)
Open Role - Senior Site Reliability Engineer (SRE)
Open Role - Software Engineer - Full Stack
Open Role - Software Engineer - Full Stack
2023 Global Games Report - Newzoo
2023 Global Games Report - Newzoo
GumGum - Advertising in Video Games: The New Frontier for Marketers
GumGum - Advertising in Video Games: The New Frontier for Marketers
Advertising in video games is the next big thing in digital marketing. In this blog post, we will dive into the fundamentals of In-Game advertising and how you can leverage it to connect with diverse and engaged audiences all around the world.
Frameplay granted "Certified for Transparency" Seal by TAG
Frameplay granted "Certified for Transparency" Seal by TAG
TAG Certified for Transparency; Frameplay, IAS, Google, Double Verify, OMG, Octillion Media, Horizon Media, Oracle, Xandr, Adform, Open X
Give Your Brand the Gift of Intrinsic In-Game Advertising
Give Your Brand the Gift of Intrinsic In-Game Advertising
Viewability, Attention, and How to Measure them In-Game
Viewability, Attention, and How to Measure them In-Game
Does Your Campaign Need A W? Tennis Manager 2023, and Frameplay's Premium Sports Games, Can Give You the Competitive Edge
Does Your Campaign Need A W? Tennis Manager 2023, and Frameplay's Premium Sports Games, Can Give You the Competitive Edge
Industry Insights: How Your Brands Can Embrace Gaming as an Ad Channel and Win Over Gaming Communities.
Industry Insights: How Your Brands Can Embrace Gaming as an Ad Channel and Win Over Gaming Communities.
Are brand integrations within video games picking up in India?
Are brand integrations within video games picking up in India?
Register for #BraveNewWorlds2023
Register for #BraveNewWorlds2023
Why Creative Standards are Crucial for In-Game Advertising
Why Creative Standards are Crucial for In-Game Advertising
Frameplay Enters the Indian Market in Association with Gamestack
Frameplay Enters the Indian Market in Association with Gamestack
Frameplay CEO Jonathon Troughton in Digiday
Frameplay CEO Jonathon Troughton in Digiday
Media Effectiveness vs Efficiency
Media Effectiveness vs Efficiency
Five Misperceptions About Video Game Advertising
Five Misperceptions About Video Game Advertising
WATCH: Frameplay CEO Jonathon Troughton and Chief Strategy and Advocacy Officer Cary Tilds on Playing for Attention
WATCH: Frameplay CEO Jonathon Troughton and Chief Strategy and Advocacy Officer Cary Tilds on Playing for Attention
Inside Dentsu Media's 5-Year Endeavor to Measure Attention
Inside Dentsu Media's 5-Year Endeavor to Measure Attention
WATCH: Gamers Are Paying Attention to Intrinsic In-Game Ads
WATCH: Gamers Are Paying Attention to Intrinsic In-Game Ads
Cary Tilds in MarTech Series
Cary Tilds in MarTech Series
Cary Tilds in Pocketgamer.biz
Cary Tilds in Pocketgamer.biz
WATCH: Navigating the Future of In-Game Advertising
WATCH: Navigating the Future of In-Game Advertising
Johnsonville Case Study with GumGum
Johnsonville Case Study with GumGum
Hershey Case Study with GumGum
Hershey Case Study with GumGum
Advertising Week Today, Day One: Mastercard, Meta, Pinterest, DoorDash, Frameplay—and Shingy
Advertising Week Today, Day One: Mastercard, Meta, Pinterest, DoorDash, Frameplay—and Shingy
WATCH: IAB UK Gaming Upfronts 2022 x Frameplay
WATCH: IAB UK Gaming Upfronts 2022 x Frameplay
Frameplay Becomes Unity Verified Solutions' Partner
Frameplay Becomes Unity Verified Solutions' Partner
The Frameplay Look Levels Up
The Frameplay Look Levels Up
Frameplay Names Amy Venier as SVP, Supply Partnerships
Frameplay Names Amy Venier as SVP, Supply Partnerships
It’s Time to Up your Holiday Game
It’s Time to Up your Holiday Game
IAB Intrinsic In-Game Measurement Guidelines 2.0
IAB Intrinsic In-Game Measurement Guidelines 2.0
What streaming platforms can learn from gaming about cross-device measurement
What streaming platforms can learn from gaming about cross-device measurement
LISTEN: Gaming Inspires the "Walk" from Web 2.0 to Web 3.0
Podcast
·
Podcast
LISTEN: Gaming Inspires the "Walk" from Web 2.0 to Web 3.0
Why the IAB's updated measurement guidelines could be a watershed moment for in-game advertising
Why the IAB's updated measurement guidelines could be a watershed moment for in-game advertising
Frameplay and GumGum Partnership Announcement
Frameplay and GumGum Partnership Announcement
WATCH VOD: Making Intrinsic In-Game Advertising Work In Programmatic
WATCH VOD: Making Intrinsic In-Game Advertising Work In Programmatic
WATCH: The Future of Esports & Gaming Panel
WATCH: The Future of Esports & Gaming Panel
WATCH: Will the Future Of Gaming and the Metaverse Be Mutually Exclusive?
WATCH: Will the Future Of Gaming and the Metaverse Be Mutually Exclusive?
What’s possible for the gaming industry in the next dimension?
What’s possible for the gaming industry in the next dimension?
Getting Started with Intrinsic In-Game Advertising
Getting Started with Intrinsic In-Game Advertising
How Frank’s Redhot Gets Slam-Dunk Viewability Measurement For In-Game Ads
How Frank’s Redhot Gets Slam-Dunk Viewability Measurement For In-Game Ads
Oracle Moat and Frameplay Level Up In-Game Viewability Measurement and Standards
Oracle Moat and Frameplay Level Up In-Game Viewability Measurement and Standards
A Mad World: Let’s Start Acknowledging Video Games and the Power of Time and Attention
A Mad World: Let’s Start Acknowledging Video Games and the Power of Time and Attention
WATCH: Road to IAB PlayFronts
WATCH: Road to IAB PlayFronts
WATCH: Frameplay on AWS - Customer Story
WATCH: Frameplay on AWS - Customer Story
Frameplay’s IVT Rate Surpasses Oracle Moat’s IVT Benchmarks by Up to 554%
Frameplay’s IVT Rate Surpasses Oracle Moat’s IVT Benchmarks by Up to 554%
Why and how the IAB is developing new measurement standards for in-game ads
Why and how the IAB is developing new measurement standards for in-game ads
Meta Women Podcast: Leveling Up with Intrinsic Advertising
Meta Women Podcast: Leveling Up with Intrinsic Advertising
LISTEN: Level Up! Bridging Gameplay and Advertising
LISTEN: Level Up! Bridging Gameplay and Advertising
Mythbusting In-Game Advertising Measurement
Mythbusting In-Game Advertising Measurement
Putting Experience & People Before Clicks: Designing for Virtual Worlds
Putting Experience & People Before Clicks: Designing for Virtual Worlds
Reach a Super Bowl Sized Audience with Gaming
Reach a Super Bowl Sized Audience with Gaming
WATCH: In-Game Ads Reach Highly Engaged Audience
WATCH: In-Game Ads Reach Highly Engaged Audience
Frameplay Announces $8 Million Series A Funding Round Led By Hiro Capital
Frameplay Announces $8 Million Series A Funding Round Led By Hiro Capital
Frameplay and Kochava Launch First-to-Market Impression to Conversion Attribution Campaign
Frameplay and Kochava Launch First-to-Market Impression to Conversion Attribution Campaign
WATCH: Reintroducing In-Game Advertising: A Master Class on the Gaming Space
WATCH: Reintroducing In-Game Advertising: A Master Class on the Gaming Space
Frameplay Named 2021 AdExchanger Awards Finalist
Frameplay Named 2021 AdExchanger Awards Finalist
WATCH: IAB UK Gaming Upfronts 2021 x Frameplay
WATCH: IAB UK Gaming Upfronts 2021 x Frameplay
Frameplay in The Current
Frameplay in The Current
Gaming and Esports Advertising Framework
Gaming and Esports Advertising Framework
The Big Shift: Consumers are Now Controlling Their Content to Play
The Big Shift: Consumers are Now Controlling Their Content to Play
Frameplay Spotlight Q&A: how to reach passionate gamers with in-game ads
Frameplay Spotlight Q&A: how to reach passionate gamers with in-game ads
WATCH: Brand Innovators @ Cannes - Fireside Chat Featuring PepsiCo & Frameplay
WATCH: Brand Innovators @ Cannes - Fireside Chat Featuring PepsiCo & Frameplay
Sol Trujillo Joins Frameplay as a Board Member
Sol Trujillo Joins Frameplay as a Board Member
Frameplay Appoints Michael Blake to its Board of Directors
Frameplay Appoints Michael Blake to its Board of Directors
IAB UK Gaming Week: Debate: Can gaming and advertising ever truly co-exist?
IAB UK Gaming Week: Debate: Can gaming and advertising ever truly co-exist?
Discover the Best Scalable Digital Content Buy in a Post iOS 14.5 World
Discover the Best Scalable Digital Content Buy in a Post iOS 14.5 World
WATCH: Mobile Gaming Debunk the myths and untap the potential with next level advertising
WATCH: Mobile Gaming Debunk the myths and untap the potential with next level advertising
WATCH: Video Game Advertising Made Easy with Frameplay CEO Jonathon Troughton
WATCH: Video Game Advertising Made Easy with Frameplay CEO Jonathon Troughton
Frameplay and Oracle Moat Collaborate to Provide Brands with Best-in-Class Advertising and Measurement Solution
Frameplay and Oracle Moat Collaborate to Provide Brands with Best-in-Class Advertising and Measurement Solution
Frameplay and Livewire Partner
Frameplay and Livewire Partner
Frameplay + InMobi
Frameplay + InMobi
Frameplay Registers to IAB Europe’s Transparency and Consent Framework
Frameplay Registers to IAB Europe’s Transparency and Consent Framework
Some Younger Audiences Spend More Time Playing Video Games Than Watching Broadcast TV
Some Younger Audiences Spend More Time Playing Video Games Than Watching Broadcast TV
WATCH: Get Your Brand in the Game Featuring Phil Rowley
WATCH: Get Your Brand in the Game Featuring Phil Rowley
LISTEN: Getting in the game with Cary Tilds and Jonathan Stringfield
Podcast
·
Podcast
LISTEN: Getting in the game with Cary Tilds and Jonathan Stringfield
Frameplay & Comscore offer Brand Lift in the Gaming Space
Frameplay & Comscore offer Brand Lift in the Gaming Space
Derek Wise, Chief Product Officer, Oracle Data Cloud, Joins Frameplay as Strategic Advisor
Derek Wise, Chief Product Officer, Oracle Data Cloud, Joins Frameplay as Strategic Advisor
Frameplay and Throtle Partner to Future Proof Intrinsic In-Game Advertising
Frameplay and Throtle Partner to Future Proof Intrinsic In-Game Advertising
Comscore and Frameplay Launch Brand Lift Survey Series to Better Understand Intrinsic In-Game Advertising Performance
Comscore and Frameplay Launch Brand Lift Survey Series to Better Understand Intrinsic In-Game Advertising Performance
Frameplay's Solution Produced Double-Digit Point Lift in Comscore Brand Lift Study
Frameplay's Solution Produced Double-Digit Point Lift in Comscore Brand Lift Study
Download Frameplay's SDK for Unreal Engine
Download Frameplay's SDK for Unreal Engine
Calling all game developers: get ready to monetize your game with intrinsic in-game advertising
Calling all game developers: get ready to monetize your game with intrinsic in-game advertising
WATCH: Frameplay In Game Advertising Webinar
WATCH: Frameplay In Game Advertising Webinar
Frameplay Announces First Global Integration with Magnite
Frameplay Announces First Global Integration with Magnite
LISTEN: Cary Tilds on ourfuture podcast
Podcast
·
Podcast
LISTEN: Cary Tilds on ourfuture podcast
Frameplay Is The First Nielsen DAR Certified Intrinsic In-Game Advertising Company
Frameplay Is The First Nielsen DAR Certified Intrinsic In-Game Advertising Company
Why Isn't It the Year of Gaming? - MediaVillage
Why Isn't It the Year of Gaming? - MediaVillage
What It Takes to Grow The Video Game Advertising Market. It's Not Just eSports w/Jonathon Troughton
What It Takes to Grow The Video Game Advertising Market. It's Not Just eSports w/Jonathon Troughton
Venatus expands in-game advertising offering with Frameplay
Venatus expands in-game advertising offering with Frameplay
Comscore State of Gaming 2020
Comscore State of Gaming 2020
WATCH: Building Trust and Being an Agent of Change in the In-Game Advertising Space
WATCH: Building Trust and Being an Agent of Change in the In-Game Advertising Space
Consumer Insights: Viewing Gamers Are Likelier to Have a Positive Brand Attitude Toward Beverage Brands
Consumer Insights: Viewing Gamers Are Likelier to Have a Positive Brand Attitude Toward Beverage Brands
Why Andreessen Horowitz is investing in games
Why Andreessen Horowitz is investing in games
Frameplay Partners With Game Developers In Their Entrepreneurial Pursuits
Frameplay Partners With Game Developers In Their Entrepreneurial Pursuits
Why tapping into gaming should be top of mind for brands - The Drum
Why tapping into gaming should be top of mind for brands - The Drum
WATCH: Cary Tilds on iab.THERE
WATCH: Cary Tilds on iab.THERE
In-game Ad Tech Start-up Frameplay Inspires Aspiring Video Game Developers
In-game Ad Tech Start-up Frameplay Inspires Aspiring Video Game Developers
Cary Tilds Joins Frameplay as Chief Strategy and Operations Officer
Cary Tilds Joins Frameplay as Chief Strategy and Operations Officer
Learn More About Frameplay
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