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Brand trends 2026: maximum splash meets micro moments - Free the Birds
Brand trends 2026: maximum splash meets micro moments - Free the Birds
Brand trends 2026: Minimalism vs maximalism & the aesthetics of feeling - Free the Birds
Brand trends 2026: Minimalism vs maximalism & the aesthetics of feeling - Free the Birds
Brand trends 2026: The value of origin - Craftsmanship vs Scale - Free the Birds
Brand trends 2026: The value of origin - Craftsmanship vs Scale - Free the Birds
Brand Trends 2026: The tension between human truth and AI perfection
Brand Trends 2026: The tension between human truth and AI perfection
Brand Trends 2026: The new ingredient identities - Ultra-Clean vs Biotech - Free the Birds
Brand Trends 2026: The new ingredient identities - Ultra-Clean vs Biotech - Free the Birds
Brand Trends 2026: Decoding market growth, and the luxury vs value divide - Free the Birds
Brand Trends 2026: Decoding market growth, and the luxury vs value divide - Free the Birds
Navigating the Evolving Beauty & Wellness Landscape: Insights from BeautyMatter's FUTURE50 Panel - Free the Birds
Navigating the Evolving Beauty & Wellness Landscape: Insights from BeautyMatter's FUTURE50 Panel - Free the Birds
Beautiful Thinkers: Unravelling the complexity and the brilliance of the King of Horror - Free the Birds
Beautiful Thinkers: Unravelling the complexity and the brilliance of the King of Horror - Free the Birds
4 ways personal care brands can help men embrace sustainability
4 ways personal care brands can help men embrace sustainability
Over half of men want to be sustainable, but a fifth don’t know how. Cosmetics Business asks experts what the male grooming industry can do to help
Behind the packaging: designing bareMinerals new ‘cleanical’ serums
Behind the packaging: designing bareMinerals new ‘cleanical’ serums
For the ever-growing trend of ‘cleanical’ beauty products, how can designers clearly convey this concept in packaging? The London agency behind bareMinerals’ new launch Skin Rescue shares more…
Beautiful Thinkers: Immerse yourself in the world of Es Devlin - Free the Birds
Beautiful Thinkers: Immerse yourself in the world of Es Devlin - Free the Birds
How beauty brands are embracing the evolving industrial aesthetic
How beauty brands are embracing the evolving industrial aesthetic
Supporting sustainable farming at its roots: Insights from Sabrina Elba, founder of S’ABLE Labs
Supporting sustainable farming at its roots: Insights from Sabrina Elba, founder of S’ABLE Labs
Magne B6 reveals new visual identity devised by Free The Birds, to support entry into wellness market - World Brand Design Society
Magne B6 reveals new visual identity devised by Free The Birds, to support entry into wellness market - World Brand Design Society
Magne B6 announces today a complete refresh of the brand’s visual language with the support of independent brand elevation agency, Free The Birds.
Marketing to Gen Z? Stop and "look at their parents” said experts
Marketing to Gen Z? Stop and "look at their parents” said experts
The London-based market intelligence and trend forecasting agency The Future Laboratory has been studying the needs and attributes of various generations for its Now & Next 2024–2025 Report and revealed some new insights for brands...
Beautiful Thinkers: The Resilience and Impact of Yayoi Kusama
Beautiful Thinkers: The Resilience and Impact of Yayoi Kusama
Champion the Change Makers: The Promise and Challenges of Returnable Packaging in Beauty
Champion the Change Makers: The Promise and Challenges of Returnable Packaging in Beauty
100 Allies - Brand identity from FTB
100 Allies - Brand identity from FTB
Beautiful Thinkers: Iris Apfel
Beautiful Thinkers: Iris Apfel
Alleyn's School - Refreshed identity from FTB
Alleyn's School - Refreshed identity from FTB
One of the UK’s most highly regarded independent schools, Alleyn’s sought a refreshed identity with new, modern positioning by Free The Birds
Could a Marketing Reset Help Volkswagen Shift Gears?
Could a Marketing Reset Help Volkswagen Shift Gears?
Cookies, curiosity and creative advertising
Cookies, curiosity and creative advertising
Champion the Change Makers Joe Lycett vs Sewage
Champion the Change Makers Joe Lycett vs Sewage
Where did it all go wrong for MAC Cosmetics?
Where did it all go wrong for MAC Cosmetics?
Free The Birds launches a refreshed visual identity
Free The Birds launches a refreshed visual identity
2024 trend forecasting with Cosmetics Business Trend Report
2024 trend forecasting with Cosmetics Business Trend Report
Championing the Change Makers: Sustainable Indoor Farming
Championing the Change Makers: Sustainable Indoor Farming
Beautiful Thinker: Leonardo da Vinci
Beautiful Thinker: Leonardo da Vinci
Our Beautiful Thinking Fragrance
Our Beautiful Thinking Fragrance
FTB Newsletter / Subscribe
FTB Newsletter / Subscribe
A studio fragrance workshop with Sarah McCartney - Free the Birds
A studio fragrance workshop with Sarah McCartney - Free the Birds
New Brand identity: Erno Laszlo
New Brand identity: Erno Laszlo
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