Eric Sheinkop

Co-Founder and CEO of The Desire Company

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Tap Into An Expert is your go-to podcast for unlocking the secrets of the retail media network space.
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Athletech News Article by Kiri Masters highlighting how The Desire Company is transforming product marketing through certified experts.
Wisdom From Wizards #226: Storytelling vs. Performance Marketing
Wisdom From Wizards #226: Storytelling vs. Performance Marketing
Scale Like a CEO: Eric Sheinkop on Building Trust, Delegation & Company Culture
Scale Like a CEO: Eric Sheinkop on Building Trust, Delegation & Company Culture
Podcast
·Podcast
Always Off Brand Podcast | “Why Experts Matter, Since AI Can’t Tell The Truth!”
Always Off Brand Podcast | “Why Experts Matter, Since AI Can’t Tell The Truth!”
Growth Under Pressure Podcast | From Hustling Music Deals to $25M Raised – with Eric Sheinkop (EP 008)
Growth Under Pressure Podcast | From Hustling Music Deals to $25M Raised – with Eric Sheinkop (EP 008)
Wisdom From Wizards #183: Most talked about vs. quietly successful
Wisdom From Wizards #183: Most talked about vs. quietly successful
Genuin Connections: Episode 9 - Eric Sheinkop, CEO of The Desire Company
Genuin Connections: Episode 9 - Eric Sheinkop, CEO of The Desire Company
Conversation on Retail Interview - Solution Spotlight: Featuring The Desire Company
Conversation on Retail Interview - Solution Spotlight: Featuring The Desire Company
Always Off Brand LIVE from eTail Boston “The Desire Company Expert Product Videos!”
Always Off Brand LIVE from eTail Boston “The Desire Company Expert Product Videos!”
Shoutout Miami: Meet Eric Sheinkop | CEO and Co-Founder
Shoutout Miami: Meet Eric Sheinkop | CEO and Co-Founder
Wisdom From Wizards #142: Should a CEO focus more on trust or admiration when building a brand?
Wisdom From Wizards #142: Should a CEO focus more on trust or admiration when building a brand?
Launch Today Episode #52 - From Broken Neck to $25M Funding with Eric Sheinkop
Launch Today Episode #52 - From Broken Neck to $25M Funding with Eric Sheinkop
Beyond the Shelf Podcast: How Expert-Led Content Is Rebuilding Brand Trust
Beyond the Shelf Podcast: How Expert-Led Content Is Rebuilding Brand Trust
Podcast
·Podcast
Wisdom From Wizards #96: What powers sustainable wins: superior product or superior marketing?
Wisdom From Wizards #96: What powers sustainable wins: superior product or superior marketing?
Unpacking the Digital Shelf Podcast: From Cannes to the Future: AI, Brands & the Power of Human Connection
Unpacking the Digital Shelf Podcast: From Cannes to the Future: AI, Brands & the Power of Human Connection
Turjo Talks podcast: Why Expertise Beats Influence — and How It Changed Eric Sheinkop’s Business
Turjo Talks podcast: Why Expertise Beats Influence — and How It Changed Eric Sheinkop’s Business
Keep Optimising Marketing Podcast: Tapping into Experts to Maximize Conversions
Keep Optimising Marketing Podcast: Tapping into Experts to Maximize Conversions
BWG Connect Podcast: The Need for Content That Converts
BWG Connect Podcast: The Need for Content That Converts
Leveraging Thought Leadership Podcast: Beyond Influence: Why Expertise Beats Popularity | Eric Sheinkop, Episode 624
Leveraging Thought Leadership Podcast: Beyond Influence: Why Expertise Beats Popularity | Eric Sheinkop, Episode 624
Always Off Brand Podcast: Experts Over Influencers?
Always Off Brand Podcast: Experts Over Influencers?
Bold Journey: Meet Eric Sheinkop
Bold Journey: Meet Eric Sheinkop
Celebrity Backed and Celebrity Founded Brands - Discovery Show East
Celebrity Backed and Celebrity Founded Brands - Discovery Show East
WHO KNEW The Smartest People In The Room - Salo Sterental and Eric Sheinkop
WHO KNEW The Smartest People In The Room - Salo Sterental and Eric Sheinkop
The Desire Company | Official Website
The Desire Company | Official Website
The Desire Company | LinkedIn
The Desire Company | LinkedIn

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