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How to Do What AI Can't
What your audience actually wants from you in the slop era
Feb 18
•
Kira Klaas
8
4
My Brand/Tech Ins & Outs for 2026
Hyper-themed events, analog, personal brands & "endings"
Dec 30, 2025
•
Kira Klaas
48
9
15
How to Hire for Brand
What I learned scaling brand teams at Notion and Brex
Oct 21, 2025
•
Kira Klaas
33
9
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Who Really Creates Trends? (Pinterest Predicts is here)
Dec 5, 2024
•
Kira Klaas
248
3
29
📎 How to Define Your Brand Voice (& Template)
Apr 8, 2025
•
Kira Klaas
37
3
Your Brand REALLY Needs Better Copy
Jul 24, 2025
•
Kira Klaas
114
14
6
How to Hire for Brand
Oct 21, 2025
•
Kira Klaas
33
9
📎 How to Use AI in Brand | Part 2: Building Brand Foundations
Sep 26, 2025
•
Kira Klaas
33
4
📎 How to Use AI in Brand | Part 1: Using LLMs to Understand Your Audience
Sep 16, 2025
27
2
3
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Why You Need Brand-Market Fit (Part 1)
Strong PMF is nothing without BMF
Sep 2, 2025
•
Kira Klaas
21
3
5
You Are the Brand Now
The rise of the personal brand and what it means for everyone working today
Jun 10, 2025
•
Kira Klaas
73
16
20
💲 How to Explain Brand to Finance
Why brand building is the compound interest strategy for growth
May 8, 2025
•
Kira Klaas
46
13
4
Who Really Creates Trends? (Pinterest Predicts is here)
Is Pinterest Predicts a self-fulfilling prophecy? The drop is here—and so are my thoughts :)
Dec 5, 2024
•
Kira Klaas
248
3
29
How to Build Your Brand's AEO Strategy
How LLMs are changing the way we brand-build online, 3 companies doing it well, 5 things to do now, and a Q&A
Mar 12
•
Kira Klaas
4
2
2
The 2026 Super Bowl ads: hits, misses, and what it all means for brand
Green or super-ripe bananas? 🍌
Feb 9
•
Kira Klaas
11
3
How to Do B2B Influencer Marketing
What creator marketing means in 2026 + the tools to scale it
Feb 4
•
Kira Klaas
7
1
1
How Do You Measure Brand?
The growth metrics that actually prove brand value (without perfect attribution)
Jan 21
•
Kira Klaas
23
3
4
How to Say No When You Work in Brand
A how-to guide to help you be more strategic ♟️
Dec 2, 2025
•
Kira Klaas
19
6
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On Brand
A newsletter on translating brand to business, brand-led growth, and building buy-in.
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