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Hi! I'm

Josh

👋

An award-winning writer, specializing in creating magical, visual identities

What I Do

Services I Offer

Creative Copywriting

Words that sell, not just sound good.

I specialize in crafting high-converting copy for ads, websites, emails, and video scripts.

Let's define your unique voice and develop messaging that moves audiences to action and builds lasting brand loyalty.
Narrative StrategyBrand PostureConversion CopyEditorial ToneAd Scripts

Digital Content Strategy

Stop chasing trends, start setting them.

I build scalable, channel-specific content plans that resonate.

From TikTok virality to long-term editorial calendars, I ensure every asset delivers measurable results and strengthens your digital footprint.
Content AuditsPlatform OptimizationShort-Form VideoUGC Campaigns

Brand Narrative & Advocacy

Build an authentic connection that lasts.

This is about more than just management—it's about story alignment, community engagement, and crisis preparedness.

I ensure your brand's story is consistent, compelling, and ethically represented.
Brand GovernanceCommunity ManagementFandom OutreachNarrative ConsultingLong-Term Strategy

Performance Marketing

Your ad dollars deserve smarter strategy.

I focus on optimizing paid campaigns for maximum ROI, blending creative messaging with data-driven audience segmentation.

Let's lower your CPA, boost your CTR, and turn impressions into revenue.
Conversion OptimizationAd BudgetingA/B TestingLead GenerationAudience Targeting

About Me

My Education & Experience

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Let's Talk!

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This section outlines the professional milestones and academic foundations that have shaped my career as a writer, digital designer and marketing expert.

From hands-on experience in the field to rigorous specialized training, each entry represents a commitment to growth and excellence in my craft. Explore the timeline below to see how these diverse experiences inform the unique perspective and skill set I bring to every project.

Experience

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BadBrain

2012 — Present

Owner/Operator, Digital Visionary

As part of an agency collective, I developed digital assets for Warner Bros.’ Barbie and Aquaman & The Lost Kingdom campaigns, driving 84M+ engagements. I also led inclusive content strategy for DC PRIDE (2022-24), achieving 300% YoY organic growth.

Furthermore, my viral, meme-driven creative earned 12M organic views for entertainment clients without any paid media spend.
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Nationwide

2019 — 2021

Digital Marketing Manager

As Content Strategy Lead for the Advisor Advocate blog, I collaborated with 50+ SMEs to produce over 200 articles that increased advisor engagement by 75%.

As a key copywriter for Nationwide’s Peytonville campaign, my work contributed to a 158% lift in brand recall. By aligning this content across omnichannel social and email streams, I successfully grew financial professional leads by 62% YoY.

Education

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The University of Akron

Master of Arts (MA), English

I earned my MA in English Literature, specializing in mid-19th-century American Literature and cultural studies.

My work in this niche led to several conference presentations and peer-reviewed publications, fueling my passion for exploring the intersection of history and narrative.
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The Ohio State University

Bachelor of Arts (BA), English

I earned my BA in English, focusing on the intersection of Narrative and Film Studies.

As a student researcher, I partnered closely with professors to conduct deep-dive research, eventually presenting our findings at conferences and editing pieces for peer-reviewed scholarly journals.

The Numbers

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Years of experience

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Awards won

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Projects completed

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Happy clients

Testimonials

What clients say

Skills

Some of the Tools I Use

Figma

Figma

Illustrator

Adobe Illustrator

Framer

framer

HTML5

html

Sketch

Sketch

Notion

notion

Webflow

webflow

Slack

Slack

Development

angular
visual studio
nextjs

Motion

premier pro
capcut
adobe audition-
davinci resolve

Latest Posts

Some recent thoughts

Get in Touch

Let's talk about your project!

Let’s embark on creative journey together by shaping a visual narrative of your brand in the crowded digital space.

Book a Call

Schedule a 1-on-1

Prefer Sending an Email?

josh@joshwroteit.com