AI Agent Builder: Create Custom Agents Without Code
Building AI agents usually means hiring developers, stitching APIs together, and months of work. InsertChat lets you skip all of that. Choose your model, upload your knowledge, set behavior rules, and deploy to your website in under 5 minutes — no developers required.
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Why most agent
projects stall
The gap between 'we should add an agent' and a working deployment.
Custom development is expensive
Hiring a developer to build a custom agent takes $10,000-50,000+ and months of work. You need something that works this week, not next quarter.
Maintenance never ends
Every time your docs change, someone has to manually update the agent. Without auto-refresh, answers go stale within days.
Inconsistent answers across channels
Your website says one thing, your support team says another, and the agent makes up a third answer. Customers notice.
No control over AI behavior
Generic agents hallucinate, go off-topic, and say things that embarrass your brand. You need guardrails, not guesswork.
Agent configuration
that stays flexible
Set behavior, tools, and models in one place.
Prompt and behavior
Control your agent's tone, verbosity, and creativity level. Set it formal for customer support, conversational for sales, or technical for developer docs — so every agent matches the use case perfectly.
Prompt templates
Don't start from a blank page. Pick a support, sales, FAQ, or onboarding template and customize from there — so you're deployed in minutes, not hours.
Conversation context
When a customer asks a follow-up question, the agent remembers the full conversation. No repeating context, no 'can you say that again' — just smooth, coherent exchanges.
Model selection
Use the best model for each use case. GPT-5.2 for complex reasoning, Claude for long documents, a faster model for simple FAQs — all without changing your setup or retraining.
Tool enablement
Your agent can create support tickets in Zendesk, log leads in HubSpot, check order status in Shopify, and search the web — without you writing a single line of integration code.
Voice and vision
Customers can speak instead of type for faster input on mobile, and share screenshots so your agent can troubleshoot visual issues — reducing back-and-forth messages.
Customer experience
and branding
Shape how agents look, sound, and respond across channels.
Full UI customization
Match your agent to your website's look. Upload your logo, set exact brand colors, and position the chat bubble exactly where you want it — so it looks native, not bolted on.
Layouts and styling
Pick a floating bubble for casual support or a full window for deeper conversations. Both adapt to your brand automatically and resize responsively across devices.
Conversation controls
Let users organize their conversations. Pin important threads, rename chats for quick reference, and pick up where they left off — so nothing gets lost.
Webhooks and metadata
Pass user context like plan type, order ID, or page URL into conversations so your agent has the full picture before the first message is sent.
Teams and access
managed by role
Invite teammates and control access at the agent level.
Workspace roles
Give each teammate the right level of access. Admins manage billing, managers edit agents, clients view their own conversations — no over-permissioning, no security gaps.
Agent assignments
A freelancer working on your support bot doesn't need access to your sales agent. Scope access per agent, per person — so everyone sees only what they should.
Privacy controls
Each workspace is a sealed environment. Client A's data never touches Client B's — critical for agencies managing multiple brands under one account.
Tools you can enable
per agent
Turn on only what you need.
From setup
to deployment
What changes when you stop building agents from scratch.
- Go from zero to a deployed agent in under 5 minutes — no developer handoff, no sprint planning, no waiting
- Every agent follows the same knowledge base and behavior rules, so customers get consistent answers regardless of which page they're on
- When a conversation needs a human, the agent passes the full history — no 'can you repeat your issue?' moments for your support team
- Enable calendar booking for your sales agent but not your FAQ bot — each agent gets only the tools it needs, nothing more
What our users say
We deployed AI support in 20 minutes. Our response time dropped by 80%. Customers love it.
Marcus Weber
Head of Support, Notion
Finally, one place for all my AI needs. The ability to switch models mid-conversation is game-changing.
Sarah Chen
Product Designer, Figma
The white-label option let us offer AI services to our clients overnight. Revenue grew 40% in Q1.
Elena Rodriguez
Agency Founder, Digitale Studio
Frequently asked questions
Tap any question to see how InsertChat would respond.
Contact supportInsertChat
AI Support
Hey! 👋 Browsing Product questions. Tap any to get instant answers.
What is InsertChat?
An AI agent workspace that lets you build agents grounded in your knowledge and deploy them to web, app, or API. Connect tools and integrations to complete workflows.
What's the difference between an agent and an InsertChat agent?
A basic agent is prompt-only. InsertChat agents are grounded in your sources, configurable per use case, and able to use tools and integrations.
How do agents stay accurate and avoid hallucinations?
Ground your agent in a knowledge base your team controls and keep it fresh. Use analytics to find gaps and improve coverage over time.
What can I connect as knowledge?
URLs, sitemaps, documents (PDF and office files), media like YouTube and audio, and structured data. The goal is a clear source of truth for answers.
Do sources stay up to date?
Yes. Refresh sources on demand or set up scheduled refresh depending on the source type.
Can I control how the agent behaves?
Yes. Control prompts, model choice, tool access, and agent experience so behavior stays consistent.
Which AI models can I use?
GPT-5.2, Claude Sonnet 4.5, Gemini 3.0, Llama 4, Grok 4.1, DeepSeek V3.2, and more. Choose the model per chat, or use BYOK to manage provider access yourself.
Can I pick different models for different workflows?
Yes. Use a faster model for common questions and a stronger model for complex reasoning. InsertChat supports that balance per conversation.
Where can I deploy an agent?
Website widget, in-app embed, or API. Keep one agent setup and reuse it across channels.
Do I need coding skills?
No. Build and deploy AI agents using our visual builder. The embed code is one line of JavaScript.
Can I customize the branding and UI?
Yes. Customize the widget to match your brand. White-label options are available for a fully branded experience.
Can I use my own domain?
Yes. Custom domains are supported, typically via enterprise options.
Does InsertChat support voice?
Yes. Voice dictation and text-to-speech let users speak instead of type.
Does InsertChat support vision?
Yes. Enable vision for agents when images help clarify a request or context.
What tools and integrations are supported?
Zendesk, HubSpot, Shopify, WooCommerce, calendar booking, web search, Perplexity, and webhooks for your own systems.
Can I control which tools the agent is allowed to use?
Yes. Tool access is controlled per agent so you enable only what you need.
Can the agent hand off to a human?
Yes. Configure human handoff so the agent escalates when needed. Full conversation history is passed along.
Do you provide analytics?
Yes. Track chats, leads, feedback, and credits used. Find gaps in coverage and prioritize fixes.
Is it mobile friendly?
Yes. The widget and embeds work well on desktop and mobile with no separate experience needed.
What's the fastest path to a successful deployment?
Start with one agent and a small set of high-value sources. Iterate using real questions from analytics.
What is the fastest way to get started?
Create an account, upload one document, and ask your first question. Most teams go live in under 5 minutes.
Product FAQ
What is InsertChat?
An AI agent workspace that lets you build agents grounded in your knowledge and deploy them to web, app, or API. Connect tools and integrations to complete workflows.
What's the difference between an agent and an InsertChat agent?
A basic agent is prompt-only. InsertChat agents are grounded in your sources, configurable per use case, and able to use tools and integrations.
How do agents stay accurate and avoid hallucinations?
Ground your agent in a knowledge base your team controls and keep it fresh. Use analytics to find gaps and improve coverage over time.
What can I connect as knowledge?
URLs, sitemaps, documents (PDF and office files), media like YouTube and audio, and structured data. The goal is a clear source of truth for answers.
Do sources stay up to date?
Yes. Refresh sources on demand or set up scheduled refresh depending on the source type.
Can I control how the agent behaves?
Yes. Control prompts, model choice, tool access, and agent experience so behavior stays consistent.
Which AI models can I use?
GPT-5.2, Claude Sonnet 4.5, Gemini 3.0, Llama 4, Grok 4.1, DeepSeek V3.2, and more. Choose the model per chat, or use BYOK to manage provider access yourself.
Can I pick different models for different workflows?
Yes. Use a faster model for common questions and a stronger model for complex reasoning. InsertChat supports that balance per conversation.
Where can I deploy an agent?
Website widget, in-app embed, or API. Keep one agent setup and reuse it across channels.
Do I need coding skills?
No. Build and deploy AI agents using our visual builder. The embed code is one line of JavaScript.
Can I customize the branding and UI?
Yes. Customize the widget to match your brand. White-label options are available for a fully branded experience.
Can I use my own domain?
Yes. Custom domains are supported, typically via enterprise options.
Does InsertChat support voice?
Yes. Voice dictation and text-to-speech let users speak instead of type.
Does InsertChat support vision?
Yes. Enable vision for agents when images help clarify a request or context.
What tools and integrations are supported?
Zendesk, HubSpot, Shopify, WooCommerce, calendar booking, web search, Perplexity, and webhooks for your own systems.
Can I control which tools the agent is allowed to use?
Yes. Tool access is controlled per agent so you enable only what you need.
Can the agent hand off to a human?
Yes. Configure human handoff so the agent escalates when needed. Full conversation history is passed along.
Do you provide analytics?
Yes. Track chats, leads, feedback, and credits used. Find gaps in coverage and prioritize fixes.
Is it mobile friendly?
Yes. The widget and embeds work well on desktop and mobile with no separate experience needed.
What's the fastest path to a successful deployment?
Start with one agent and a small set of high-value sources. Iterate using real questions from analytics.
What is the fastest way to get started?
Create an account, upload one document, and ask your first question. Most teams go live in under 5 minutes.
Ready to build your first agent?
Start your 7-day free trial today.
7-day free trial · Cancel anytime · No commitment
Related features
and solutions
Features that pair with the agent builder.
Knowledge Base
Upload documents, crawl websites, and ground your agent in accurate, up-to-date content.
Multi-Model Support
Switch between GPT-5.2, Claude, Gemini, and more — same knowledge, same tools, different strengths.
Integrations
Connect your agent to Zendesk, HubSpot, Shopify, and 600+ tools without code.
Tools & Actions
Enable lead capture, calendar booking, ticket creation, and web search per agent.
Channels
Deploy the same agent on your website, in your app, or via API.
White Label
Remove InsertChat branding and resell AI agents to your clients under your own brand.