⭐ Welcome to Open Source Launch Marketing Playbook!

Hey there! I'm Iris (生姜iris) — former cofounder & COO of AFFiNE, where we grew from 0 to 60,000+ GitHub stars.

What's This Repo About?

Launching an open source project is hard. Marketing it is even harder. This playbook contains the exact strategies we used to achieve:

• ⚡ 6,000 stars in the first 7 days
• 📈 100+ stars daily for weeks after launch
• 🌍 Contributors and users from 100+ countries
• 🏆 Trending on GitHub multiple times

What You'll Learn

• 📋 Pre-Launch Prep — GitHub README optimization, documentation, PR materials
• 🚀 Launch Day Execution — Hour-by-hour checklist for maximum impact
• 📢 Post-Launch Operations — Sustaining momentum after the initial spike
• 🎬 KOL Partnerships — Developer influencers worth reaching out to
• 🔥 Reddit Strategy — Which subreddits, when to post, what works
• 💬 Community Distribution — 100+ Discord/Slack groups to tap into
• ✍️ Copy Templates — Proven messaging that converts

Core Philosophy

Open source is about asking developers to contribute influence, and asking B2B customers to contribute money. Have your business model ready BEFORE you open source — otherwise you're wasting the traffic.

Languages

• 🇨🇳 中文 (Primary)
• 🇺🇸 English
• 🇯🇵 日本語
• 🇰🇷 한국어

Target Goals

Metric	Target
Launch Day Stars	500+
First Week Stars	1,000+
Daily New Stars (Week 1)	100+
KOL Quotes	100-150 (within 5 days)
Reddit Posts	3-5 subreddits daily
Community Shares	50-100 groups daily

How to Use

1. Star this repo ⭐ — Help the OSS community!
2. Start at T-4 weeks — Give yourself prep time
3. Follow the timeline — Each week has specific tasks
4. Adapt to your project — Use these as starting points

Connect With Me

• 🐦 Twitter: @Gingiris_
• 💬 Telegram: @Iris_carrot
• 📧 Consulting: I help OSS projects plan their launch strategy

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Open source marketing is a skill. This playbook makes it learnable.

Planning a launch? Share your project below — I'd love to hear about it! 👇