This masterclass is designed for Business Leaders across all functions and industries including Chief Executive Officers, Chief Operating Officers, Marketing Directors and Managers, Sales Directors and Managers, Corporate Communication Directors and Managers, Human Resources Directors and Managers, as well as Public Relations Managers and Public Relation/Corporate Communications Agency Leaders.

Course Content:

1. Understanding Business Leadership
2. Mapping Strategic Direction through Visioning and Value Design
3. Understanding and Applying Leadership Models and Frameworks
4. Applying Reverse Thinking and Backcasting Model
5. Understanding Business Environment Diagnosis
6. Managing The Business Planning Process
7. Developing a Business Growth Model
8. Developing Long and Medium Range Plan
9. Understanding and Managing Business Operational Complexity
10. Decomposing Corporate Reputation
11. Conducting Corporate Reputation Diagnosis
12. Understanding Stakeholders Communication
13. Developing Corporate Communication Plan
14. Corporate Crisis and Reputation Risk Management

Learning Model:

1. PowerPoint Presentation
2. Case Study Review
3. Scenario Simulations
4. Role Play


Date: 29th -30th August 2023
Location: Lagos, Nigeria (Exact Venue TBC to Confirmed Attendees)
Investment: N150,000

Note: BMA Masterclass slots are limited and highly competitive. Please fill out the application form to book your slot and take the next steps, tuition fee payment details are displayed on the confirmation page.