Email Marketing for Bloggers

Even these big creators are making the switch

Hey Reader, …so now that I’ve poured my heart out (and a face of me crying) to you on the internet, let’s get into some email marketing, shall we? 😂 I was just on a mastermind call this week with content creators who have hundreds of thousands of IG followers, and a few with a MILLION or two. I also had a coaching call with a client of mine whose email list is over 200k subscribers. Want to hear what we talked about in BOTH calls? This list-growth strategy from Kit: The Kit Creator Network If...

8 months ago • 3 min read

🥳 It’s here: Newsletters written for you

🥳 BIG news: We’re now creating lead magnets and sending newsletters for our clients through a new service called Done & Delivered. Join the waitlist by next Friday, February 20, and I’ll take $200 off of your first quarter of Done & Delivered if you decide to sign up. No pressure, just a bonus for getting in early 🙂 Hey Reader! Last summer, I caved. We are finally sending newsletters for our clients on a REGULAR, ongoing basis. I avoided creating a service like this for years simply because I...

26 days ago • 2 min read

Ever wonder if you’re sending too many emails?

Hey Reader, Your subscribers can only remember 3–5 brands. Here’s how to become one of them… Most creators think the answer is: ➡️ publish more emails ➡️ use more “urgent” subject lines ➡️ send more sales pushes But as my guest on Happy Subscribers, Mike Nelson (co-founder of Really Good Emails) explains, staying top-of-mind has way more to do with trust, timing, and touch points than sheer volume. Mike has nearly 20 years of email experience. So I asked him as much as I could in this episode...

about 2 months ago • 1 min read

7 things that shaped my life & business this year

Hey Reader, It’s December, that time you reflect back on your year and take stock of what the last 11+ months held… I love a good moment to record what happened, asking: “What did I learn? What made this year significant?” For me, that looked like writing out a list of 10 (which quickly became 15) of my top moments or wins from the year. And I’m sharing 7 of those in this week’s podcast. Tune in to hear what’s shaped me the most this year. Things like: allowing myself rest and margin Spending...

3 months ago • 1 min read

$7 for 7 segmentation strategies

Hey Reader, What kind of Black Friday shopper are you? For years and years, I’ve enjoyed the convenience of doing my Christmas shopping on Amazon from the comfort of my parents’ home in rural Nebraska. But lately, I’ve been feeling the ITCH to support more small businesses. Like getting this magnet for my sister. And this adventure book for my other sister and nephews. If you’re gift-giving, find your people what they want, wherever you want. But if you’re looking for a gift for YOURSELF....

3 months ago • 1 min read

🙌 My favorite tool is on sale

⭐ As you may know, I’m a huge fan of Kit. I’m an early bird affiliate for their 60% OFF Black Friday deal, so read on below or create your account here and save right away. Plus, when you sign up for Kit's Creator Plan with my link by November 24, I’ll send you my Email Marketing Starter Pack: Kit Edition — usually $149 — for FREE. Forward me your Kit receipt and we’ll get it to you! Hey Reader, You’re busy doing a LOT of things, but wondering if you’re on the right email platform shouldn’t...

4 months ago • 3 min read

How Well Plated is getting 15% more traffic from email

Hey Reader, One of my favorite things to do is see the results my clients are getting. Sometimes those results are *internal* like — The relief of finally having an email strategy in place Having an email system that makes sense now The confidence to know what to send to their list And sometimes those results are things like — Getting replies from readers as they join their email list Seeing sales come in as new subscribers learn about their product or program Increasing list growth by...

7 months ago • 1 min read

7 years, 7 lessons (and the parts you didn’t see)

Hey Reader, Prepare yourself for the most glamorous photos of all time… But first, I shall not bury the lede: As of today (or tomorrow, I can never remember), I’ve officially been running Duett for SEVEN years! 7. Though it wasn’t always so *put together* or whatever, with things like: A beautifully branded website that I hired professionals for A podcast (and my team member who makes it happen every week!) Hitting the $1M mark in all-time revenue — which, let the record show, took 6 years...

7 months ago • 6 min read

Great news for Mediavine publishers!

Hey Reader, We have new news! Big news! But first, please know that I’m writing this with limited arm movement and we’re lucky I’ve accomplished anything at all in this state: So what’s the NEWS?! Welllll… I’m VERY pleased to announce the official beginning of a new partnership with Mediavine! 🥳 Yes, THE Mediavine I’m jazzed because this means NEW ways that I get to support creators, directly supporting Mediavine publishers through — A special discount on our done-for-you email marketing...

8 months ago • 2 min read

makes friends with brick wall

Hey Reader, A year ago, July 1, actually, I rolled into my new driveway at 9pm. The summer darkness, still warm. And my parents rolled in with me, taking our tired bodies into an empty apartment, air mattresses in hand and Tillie sniffing the perimeter of every room (my little bodyguard that she is 🐈). Nashville. My new place. Alllll the way, 12 hours away, from my sweet Nebraska. I had moved to Murfreesboro, Tennessee, *temporarily* in December 2023, two days after Christmas, to “see who I...