Portrait of Aye Cofalka

Consultant, Agile Project Manager, Strategist and Technologist

Hello, my name is Aye.

I'm a Consultant, Agile Project Manager, Strategist and Technologist based in Hamburg, Germany.

20+ years of experience in digital product development, strategy, project management, agile methodologies, web technologies, marketing, CRM, and leadership.

Currently practicing as an Executive Strategy Director at Jung von Matt TECH.

I'm also an occasional writer on Medium, a SoDA contributor and OMR and DMEXCO speaker. If you like, you can also find me on Threads or LinkedIn.

Base

Hamburg, Germany

Current Role

Executive Strategy Director Digital / Member of the Board

01

About Me

A consulting profile shaped by strategy, delivery and technology.

I've spent over 20 years as a consultant, building award-winning products and projects and leading teams to success.

My experience spans across digital strategy, agile methodologies, process design and management, CMS, CRM, and software systems architecture.

Where I've been

A selection of roles across consulting, technology leadership and digital delivery.

Jung von Matt TECH

Executive Strategy Director Digital / Member of the Board

Capgemini

Engagement Director / Head of CX

TRACK

Director Development

Tchibo

Head of eCommerce Technology & Frontend

Elephant Seven

Senior Webdeveloper

02

Practice Areas

Methodologies, product thinking and implementation depth in one practice.

As a consultant, I specialize in helping organizations navigate uncertainty and transformation through agile methodologies, solution design and strategic planning. I bring a deep understanding of human empathy, agile delivery, project implementation, software architecture and web technologies to every project.

Agile Methodologies

Agile frameworks tailored to meet the needs. Scrum, Kanban and Coaching.

  • Product Strategy, Vision & Roadmaps, Business Strategy, KPIs, Product Management, Evidence-Based Management (EBM)
  • Scrum Master (PSM II certified)
  • Product Owner (PSPO II certified)
  • Senior Agile Project Manager (IAPM certified)

Strategy / Consulting

Digital Strategy, Futures Foresight and Business Consulting. I work with the Hyper Island methodology.

  • Digital Strategy
  • Copenhagen Method for Futures Foresight
  • Inbound marketing and growth hacking
  • eCommerce
  • Design Thinking and Innovation
  • Facilitation with the Hyperisland Methodology

Technology

I have extensive experience in implementing solutions and prototypes with different technologies. My focus is the evolution of the open web and generative AI.

  • Modern Web Technologies
  • JavaScript & Node.js
  • Generative AI & Prompt engineering
  • Relational databases & SQL
  • CMS & CRM systems

CX and Digital Marketing

Inbound marketing best practices. Message design, subscriber and data management, campaign delivery, automation, customer journeys, analytics.

  • Strategy
  • Digital Consulting
  • Digital Branding
  • Implementation & Automation
  • Optimization

03

Work With Me

For teams that need strategic clarity, delivery momentum and technical judgment.

I'm excited to learn about what you're working on. Whether it's about digital transformation or an implementation project, let's talk.

I often work with

  • Marketing Departments
  • Product Development departments
  • Digital Agencies
  • Global Enterprises
  • Small & Mid-sized Businesses

I am happy to help you with

  • Project Management
  • Agile Delivery
  • Generative AI Implementation
  • Digital Strategy
  • Business Consulting
  • Product Management
  • Experience Strategy
  • Technology Consulting
  • Solution Design