We let popify.me into the wild

Today we let popify.me in to the wild. We believe it’s a nice simple web app, but just to be sure, it should survive its first night in the woods, by itself.

So, how did we come to the idea in the first place?

When developing a new advertising format, our team did a lot of data-mining and A/B testing to reveal unknown patterns in human behaviour. One of the patterns discovered was that, if you put random badges on the edge of the screen, people tend to click on them purely out of curiosity. If you put more coupons, they’ll click even more. And if you show them coupons only once in a while, the time pressure comes into play and users also click more.

The resulting CTRs were dwarfing any other means of advertising. But beware, this behaviour only lasted as long as there were good deals hidden under the coupon badges. Changing good deals to no deals would decrease coupon CTR on the whole site for weeks to come.

With promising CTR results, we wanted even more milk from the coupons, so we implemented a form for collecting emails for the purposes of newsletter subscriptions. The number of collected emails has again exceeded all expectations of our client. And, as if this is not enough good news from our tingling little coupons, niche and local websites are also reporting good physical conversion, meaning: people showing up in the stores with printed coupons.

So what is happening here?

A lot of curiosity and a big pull. Coupon badges basically generate a pull relationship with a customer, who is then more inclined to engage with the content of the coupon. Since all this sounds like a mouthful and we can’t tell you exact statistics or our whole case studies, we present to you: popify.me

popify.me is the simplest version of coupons that you can test on your site and see it for yourself. You’ll prepare a coupon and put it on your site in just a minute. There’s also a viral loop included to increase social media spreading and some sweet statistics to top it off.