How CardPurchaser Became One of the Most Powerful Voices on Hobby Twitter
Why collectors gravitate to an account built on sharing, not showing off
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Twitter/X is filled with collector personalities, from big accounts to small. One of the most recognizable accounts on the site is CardPurchaser.
They have over 125,000 Twitter followers and a Discord with hundreds of active users. CardPurchaser has created a different role in the space that has been dominated by influencers showing flashy hits and opening big-dollar boxes.
Instead, they re-share others’ posts, uses affiliated links to drive traffic and revenue, and has engaged the community on Twitter/X. They’re also not afraid to mix it up and call out bad actors.
All without showing his face.
To be fair, I have met them in person — a few years back at the National. So, while the account is faceless, the person behind the account has met folks in public and has attended card shows.
While a lot is still unknown about the person behind the account, I did ask CardPurchaser some questions recently and wanted to share a little more about the account and their collection.
Q: What got you into tweeting about cards?
A: I had been collecting on and off for years whenever time and budget allowed. But I never really used social media as a part of my collecting. In 2019, I had gotten back into buying cards on eBay and decided to start up a social media account during the pandemic. I was in the right place at the right time when most of America had free time for social media and their old cards!
Q: When did you realize that there was something behind your account that it would take off?
A: When I first started the account, I never had any idea it would grow this large. A few months after starting the account, someone told me I was an influencer. That made me more aware of the reach my account was beginning to attain.
At some point during the first six months I decided to go all in with the @CardPurchaser account and see what would happen. I got over 1,000 followers very fast and I noticed a lot of small accounts were posting great content so I started reposting to help them get more eyes on their content. It took off from there!
Q: What is something that surprised you about hobby Twitter?
A: Before I joined Twitter I had no idea that so many people were buying and selling cards on social media!
Q: What is the most surprising thing someone has tagged you on?
A: One of my followers tagged me when they got engaged! I have been tagged in so many great moments that people wanted to share. Whether it’s pulling a 1/1 from a blaster box or catching a home run ball, it’s just fun to get to see and share so many cool experiences.
Q: What is the toughest thing about running your account?
A: Situations where someone is going to be mad if I repost or someone else will be mad if I don’t repost are tough. Fighting reply spam is a never-ending battle that takes a lot of time. There are a lot of arguments or rude replies in my notifications that I have to mute/block.
Q: What has been the most rewarding?
A: Hearing from people that the @CardPurchaser account has helped in some way is always rewarding.
Q: What is something people don’t know about you that you’d like to share?
A: I’m just one person running the account and don’t use any automation tools for reposts or likes!
Q: What does your collection look like?
A: I try not to have TOO many cards. My collection is pretty random. I have a lot of Ken Griffey Jr. cards, some cool 1990s basketball inserts of players like Shaq and Jordan, some Atlanta Braves cards (my favorite team), and a few newer rookies or older cards. I keep any big hits I get from ripping packs and my best so far is probably a Platinum Anniversary Derek Jeter Auto /15!
Q: What would you like to change in the hobby?
A: I think the hobby is constantly changing. I just hope card companies realize that it’s collectors that make everything in the hobby possible!
I love toploader binders
One of my favorite collecting items has been the toploader binder. When I saw a collector post about them online, I decided to give it a try because a toploader binder fits a very specific need for my collection.
I keep my Derek Jeter card collection sorted first by year and then alphabetically. I like to put the cards into the spaces they need to go.
Cards were too prone to damage in a regular binder when I would move the cards in the order I wanted them to be in.
I can’t easily look through my cards in boxes like I can in binders.
I now have half a dozen toploader binders and even gave my husband two for Christmas.
If you’re looking to pick one up, there are a bunch of them on eBay. This is an affiliate link, so I earn a commission if you make a purchase using this link.
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I’ve found I can’t actually follow him or the feed gets a bit unmanageable. But I check in pretty regularly!
Very nice interview! I'd like to think that I was following @cardpurchaser since his start on Twitter...probably not, but it sure seems that way.