- Advisory
Madecraft
- Industry: Media Production
Challenge
Madecraft, a leading US-based learning content studio, wanted to strengthen and scale its sales operation. While the business had a strong client portfolio and brand reputation, it needed a more defined sales strategy and leadership support to expand its partnerships and grow direct client relationships.
Our Approach
Bright Evolve partnered with Madecraft through our Sales Advisory service, acting as a fractional sales leader embedded within the business.
Our support included:
- Providing strategic sales leadership and ongoing hands-on support.
- Recommending and implementing new directions for the sales strategy.
- Working closely with the internal team to embed best practices and drive accountability.
- Supporting the development of a new go-to-market approach focused on direct client acquisition.
“Working with a sales leader or consultant can come with fears - will the ROI be there, and will they truly understand your mission? That’s never a concern with Bright Evolve. They seamlessly integrate with your team, operate as true partners, and are fully invested in your success. Bright Evolve only takes on companies where they know they can deliver outsized results - and they do. If you get the chance to work with them, take it. You’ll quickly wonder why you didn’t bring them on board sooner.”
Madecraft