Get senior-level marketing leadership without the full-time salary. As your Fractional CMO, I’ll help you build a strategy that aligns with your goals, drives performance, and gives your team direction.
Fractional CMO Services for Ambitious, Growing Brands
What is a Fractional CMO (and why are more businesses hiring one)?
A fractional CMO is a part-time Chief Marketing Officer — a senior marketing leader who works with your business on a flexible, strategic basis. You’re not hiring an agency, and you’re not locking in a full-time salary. You’re bringing on someone who can bring clarity to chaos, define direction, and get real results.
I help founders, directors and marketing teams who are stuck in “doing” mode — executing without a clear growth plan. Together, we build that plan, review it regularly, and make sure marketing aligns with business goals, not just vanity metrics.
Is Fractional CMO Support Right for You?
You don’t need a full-time CMO, but you do need strategic marketing support. If any of the below sound familiar, we should talk:
- You’re a founder juggling marketing but need a strategic sounding board
- You have a junior marketing team but no senior leadership
- You’re spending on campaigns that feel disconnected from business goals
- You’ve plateaued — and you’re not sure what’s next
- You’re launching, scaling, or repositioning and want expert input
How My Fractional CMO Service Works
Every engagement is tailored, but here’s how it typically works:
Strategy Reset
We define your goals, uncover gaps, and rebuild your marketing strategy from the ground up.
Bi-Weekly Collaboration
Two focused sessions per month to track performance, align teams, and course-correct where needed.
Quarterly Review & Reset
We zoom out and ensure everything ties back to business performance, not just traffic or followers.
Slack/Email Support
Ongoing advice, approvals, and updates between sessions.
Meet Our CMO, Tom
With over two decades of experience in marketing, Tom Edwards is a results-driven Fractional CMO who specialises in helping growing businesses develop and execute long-term marketing strategies.
- 22 years of marketing experience, agency + in-house + consulting
- Founder-first approach — I get how businesses operate beyond the marketing bubble
- Experience across sectors from SaaS to healthcare, ecom to B2B services
- Proven wins: from doubling organic leads to cutting marketing costs by 30%+
- I bring strategy, clarity and energy — and I don’t disappear once the plan’s written
“He’s strategic, commercially minded, and not afraid to get stuck into the detail when it matters. Also just a good bloke to work with. Highly recommended.”
Tim Lawton - Dry DrinkerChief Digital Officer
The Results
“Tom at Bit Quirky Consulting is highly knowledgeable in digital marketing, with great communication skills that make collaboration seamless.”
Our Clients Always Come First
Getting to know our clients and seeing them grow is why we love what we do. We don’t go silent once you are on board.
We’re not just a typical growth marketing consultancy. We’re your hands-on, tactical consultants and outsourced marketing team, offering strategic insights and execution excellence.
Unlike typical consultants, we deliver comprehensive strategic and tactical support, collaborating closely with internal teams to optimise the customer journey for a flawless and cohesive experience.
Fractional CMO FAQs
What is a Fractional CMO?
A fractional CMO (Chief Marketing Officer) is a part-time marketing leader who brings senior-level strategy and oversight without the full-time cost. They typically work across multiple businesses, offering high-level guidance, team leadership, and growth planning on a flexible basis. It’s akin to accessing CMO services on demand. Much like outsourcing other critical C-Suite roles like the CFO, many organisations understand the benefits of this flexible approach to leadership.
How is a fractional CMO different from a marketing consultant?
A consultant usually offers advice and walks away. A fractional CMO plugs into your business like a senior team member. I don’t just create the strategy — I stay involved to make sure it’s implemented, adapted, and driving real results.
What is the difference between CMO and head of marketing?
Bringing on a fractional CMO can be a strategic move if you’re considering expanding your business. For many businesses, especially those not yet large enough to justify a full-time CMO, hiring a fractional CMO for around 10 hours per week makes more financial sense. This allows you to allocate the remaining budget to hire junior marketers to handle day-to-day marketing tasks effectively. Additionally, if your business is in transition, such as actively seeking a new full-time CMO, engaging outsourced CMO services can help maintain marketing operations smoothly during the interim period.
Is this service right for startups or only established businesses?
Both. I work with growing startups that need strategic direction before building an internal team, as well as established businesses that need fresh leadership or interim support. The common thread is ambition — not size.
How much does a fractional CMO cost in the UK?
Rates vary based on scope, but I offer simple day-rate models and project-based sprints. You’ll typically save 60–70% vs hiring a full-time CMO — without sacrificing expertise or direction.
Can you work alongside our existing marketing team or agency?
Absolutely. I often act as a strategic layer above internal teams or agencies — ensuring alignment, clarity, and consistency. It’s not about replacing anyone, it’s about connecting the dots and keeping things focused.
How do I get started?
Easy, just book a no-pressure discovery call. We’ll discuss your business, challenges, and goals. If it’s a good fit, I’ll outline how fractional support would work for you.
Need senior marketing input without the overhead?
Let’s explore whether a fractional CMO model is the right fit for your business.
