BidMaster™ and Train to Win – The Ultimate Professional Training and Certification Curriculum for the Bid and Proposal Profession

Develop the essential skills and behaviours needed to win bids, tenders, proposals and pitches

We are proud to deliver the internationally acclaimed BidMaster™ training programme – a comprehensive, advanced and engaging training and certification scheme for bid and proposal professionals. In addition, our Train to Win programme brings together a focused suite of specialist courses covering bid writing, public sector procurement, capture strategy and bid storytelling. Each course addresses a critical stage in the Bid Lifecycle, from early capture through to submission.

Together, our Bid Training programmes will equip individuals and teams with the skills, structure and commercial discipline required to improve bid quality, increase win rates and reduce the cost of bidding.

Bid Training Courses

We equip bid and proposal professionals with the core skills required to perform at every stage of the Bid Lifecycle.  Learn the competencies needed to navigate capture, solution development, proposal development, and pitching with confidence and control.

BidMaster™ Programme
This internationally acclaimed programme provides a comprehensive and practical framework for managing the full Bid Lifecycle – from opportunity qualification through to compliant, high-scoring submission.
Bid Writing Training
This course focuses on producing structured, customer-aligned answers that are easy to evaluate, fully compliant and designed to score.
Mastering Public Sector Bidding – Finesse the System to Win More Bids
Demystify evaluation models, compliance requirements and scoring methodologies through this course, enabling you to position responses strategically and maximise marks.
Storyline Workshop
This workshop develops structured storylines, message hierarchies and win themes that run consistently through your submission – strengthening clarity, differentiation and impact.
Capture Training
This masterclass focuses on disciplined capture planning, stakeholder positioning and competitive strategy to increase the likelihood of success while reducing the cost of pursuit.
Training Partners

CSK Management

Bid Solutions has partnered with CSK Management for over 10 years to deliver structured, high-impact bid and proposal training. With nearly 30 years’ experience in the field, CSK is the creator of BidMaster™, an internationally renowned, comprehensive training and certification framework covering the full proposal lifecycle – from analysing customer requirements and developing clear win themes through to pricing strategy and persuasive presentation.

Participants gain practical tools and structured methodologies that can be applied immediately within live bid environments, strengthening capability across both capture and submission. CSK is also the publisher of The Ultimate Bid and Proposal Compendium, a ‘must have’ reference guide for proposal professionals. Together, CSK’s training and supporting resources provide a coherent and proven framework for improving bid quality, consistency and competitive performance.

Growth Ignition

Growth Ignition is a strategic partner for Bid Solutions’ ‘Train to Win’ programme and specialises in work winning transformation, consulting and training. The firm supports organisations in strengthening end-to-end work winning performance – aligning business planning, marketing, account management, capture and bidding to improve focus, efficiency and sustainable growth.

Growth Ignition is led by Jeremy Brim, a capture and bid management professional with 20 years’ experience leading successful work winning functions across professional services, outsourcing and construction. For more than 15 years, he has designed and delivered business development, capture and tender training programmes for senior leaders and emerging professionals across both the public and private sectors.

 

Sixfold International Limited 

Bid Solutions has worked with Sixfold International for over 20 years. Sixfold specialises in public sector bidding, providing expertise in procurement strategy, regulatory challenge and support on strategically important competitions.

Appointed by APMP as an Authorised Training Organisation (ATO), Sixfold delivers APMP Foundation, Practitioner and Professional accreditation training with full examination support.

Sixfold is led by Peter Lobl and Andy Haigh. Peter advises organisations on navigating complex public sector procurement environments and has acted as an Expert Procurement Witness in the High Court. Andy has led bids since the 1980s, helping organisations improve win rates and bidding efficiency. He is co-author of Winning Public Sector Contracts (Guardian Books).

Participants gain practical insight into public sector procurement frameworks, techniques for strengthening compliant responses and the confidence to compete more effectively in regulated environments.

CSK Management

CSK Management

Bid Solutions has partnered with CSK Management for over 10 years to deliver structured, high-impact bid and proposal training. With nearly 30 years’ experience in the field, CSK is the creator of BidMaster™, an internationally renowned, comprehensive training and certification framework covering the full proposal lifecycle – from analysing customer requirements and developing clear win themes through to pricing strategy and persuasive presentation.

Participants gain practical tools and structured methodologies that can be applied immediately within live bid environments, strengthening capability across both capture and submission. CSK is also the publisher of The Ultimate Bid and Proposal Compendium, a ‘must have’ reference guide for proposal professionals. Together, CSK’s training and supporting resources provide a coherent and proven framework for improving bid quality, consistency and competitive performance.

Growth Ignition

Growth Ignition

Growth Ignition is a strategic partner for Bid Solutions’ ‘Train to Win’ programme and specialises in work winning transformation, consulting and training. The firm supports organisations in strengthening end-to-end work winning performance – aligning business planning, marketing, account management, capture and bidding to improve focus, efficiency and sustainable growth.

Growth Ignition is led by Jeremy Brim, a capture and bid management professional with 20 years’ experience leading successful work winning functions across professional services, outsourcing and construction. For more than 15 years, he has designed and delivered business development, capture and tender training programmes for senior leaders and emerging professionals across both the public and private sectors.

 

Sixfold International Limited

Sixfold International Limited 

Bid Solutions has worked with Sixfold International for over 20 years. Sixfold specialises in public sector bidding, providing expertise in procurement strategy, regulatory challenge and support on strategically important competitions.

Appointed by APMP as an Authorised Training Organisation (ATO), Sixfold delivers APMP Foundation, Practitioner and Professional accreditation training with full examination support.

Sixfold is led by Peter Lobl and Andy Haigh. Peter advises organisations on navigating complex public sector procurement environments and has acted as an Expert Procurement Witness in the High Court. Andy has led bids since the 1980s, helping organisations improve win rates and bidding efficiency. He is co-author of Winning Public Sector Contracts (Guardian Books).

Participants gain practical insight into public sector procurement frameworks, techniques for strengthening compliant responses and the confidence to compete more effectively in regulated environments.

Testimonials

An excellent training package

A very well delivered course, made enjoyable by the excellent delivery style of Andy and Peter who were able to make an (arguably) dry subject come to life. As someone who has worked on bids as a contributor and will be running bids in the future, the advice given has been invaluable and will undoubtedly improve the quality of our bid management going forward!

  • Tom Joyce
  • Sales Manager
  • Vodafone

Fantastic support to deliver urgent bid training at pace

Bid Solutions were fantastic in helping me set up at pace a bespoke bid writing training course which has really delivered instant results into new, junior bid team. The course was delivered in a professional manner and really spoke to our business. I would not hesitate to recommend using the Bid Solutions team for any bid process and writing training needs.

  • Matt
  • Head of Bids
  • Global Logistics Provider

The learning experience provided by Bid Solutions was without fault. The presenter, Jeremy, has a wealth of practical knowledge and personal experiences to support the principles we were being taught. The content was relevant, easy to follow and insightful pitched at the right level and pace. I would have no hesitation using this learning provider again.

  • Steve
  • Safeguard Engineering

I just wanted to say a big thanks for your help via the recent course, and that it has made a significant impact with regards to my success in two tender submissions since then, with one awarded and another likely to be awarded. I feel that your help with how I now approach a tender prior to writing anything has been the biggest help, as well as really using the overall language in the spec and the clarification period to my advantage. This has seen an immediate increase in my quality scores. Thanks again, it’s really appreciated

  • Liam Tuffrey
  • Marketing Manager
  • Quantec

Bid Solutions is rated as ‘Exceptional’ on Feefo – the leading verified customer feedback platform.

Clients consistently report exceptional satisfaction, evidenced by a high 4.9/5-star ‘all-time’ rating.

Feedback highlights the Bid Solutions “engaging and informative” training sessions, which simplify complex bidding processes.

Attendees praise the tailored support, and clients value the professionalism and wealth of experience provided by their bid trainers. The sentiment is overwhelmingly positive, emphasizing efficiency, fabulous resources, and expert, supportive staff.

FAQs

What types of bid training courses does Bid Solutions offer?

Bid Solutions offers a comprehensive “Train to Win” programme with more than 30 specialist bid courses designed to develop essential bid writing and proposal management skills. The main courses include:

  • Bid Writing Training – Focused on writing professional, high-scoring responses to bids and tenders, including deconstructing complex questions, structuring compliant answers, and creating compelling content that maximises evaluation scores.
  • Bidding Masterclass – A comprehensive programme built on over 40 years of industry experience that teaches participants how to write, create, and submit winning bids through practical exercises, round table discussions, and real-world scenarios.
  • Capture Training – Designed to help professionals position for deals by shaping opportunities through strategic client engagement, precision capture planning, and co-creating solutions with clients.
  • Mastering Public Sector Bidding – An intensive two-day course specifically tailored for public sector procurement, covering evaluation processes, scoring systems, and evaluator expectations.
  • Key Account Management (KAM) Training – Develops structured approaches to maximise lead generation, account growth, client retention, and cross-selling through improved insight and relationship building.
  • Sales and Relationship Management Training – Teaches predictable business growth through planned client development programmes and thoughtful engagement strategies.

All courses focus on core bid competencies required to successfully navigate through the three phases of the Bid Lifecycle. Review them all here.

Are Bid Solutions' training courses customised to my organisation's needs?

Yes, Bid Solutions delivers fully bespoke training that is tailored to your specific requirements. Every course uses case study material extracted from your own recent bids and proposals, ensuring the content is directly relevant to your business context.

The courses are designed to be highly interactive and focus on bridging identified skills and knowledge gaps within your team.

Whether you need training for Directors, Partners, Associates, or Graduate schemes across public or private sectors, Bid Solutions can develop a customised programme that addresses your organisation’s specific challenges and objectives. The training can be delivered both in-person and online to accommodate your team’s preferences and scheduling needs.

What specific skills will my team develop from the bid writing training?

The bid writing training equips your team with a proven, step-by-step approach for consistently producing high-scoring answers. Participants will learn to:

  • Understand the critical importance of pre-RFP answer planning, enabling them to quickly populate first drafts upon receipt of the RFP
  • Deconstruct complex questions and produce correctly structured, compliant answers that meet all requirements
  • Deliver compelling, easy-to-evaluate content that fully answers questions and maximises evaluation scores
  • Adopt efficient best practices that reduce the stress and burden of bidding
  • Create professional content from scratch when subject matter experts or bid team members lack formal writing training
  • Improve individual answer scores through strategic writing techniques
  • Understand how bid writing fits within the broader Bid Lifecycle.

The training addresses the common challenge where business development managers and subject matter experts often lack the skills to professionally articulate value propositions, particularly when writing is left until the last minute due to competing priorities around client relationships, solution development, and commercial modelling.

What results can I expect from the Bid Solutions training programmes?

Bid Solutions training delivers measurable improvements in both win rates and bidding efficiency. Past participants have reported:

  • Immediate impact on tender success – Participants have won contracts and seen significant quality score improvements shortly after completing training
  • Enhanced bid management quality – Teams report that the training provides invaluable advice that improves bid management processes going forward
  • Increased win rates – The Capture Training in particular helps drive higher likelihood of negotiated deals and improved margins
  • Reduced cost of sale – More efficient bidding processes lower the overall investment required to pursue opportunities
  • Professional skill development – Junior bid teams gain instant capability improvements through well-structured, relevant content delivered at the appropriate level and pace

The training is specifically designed to help teams produce winning bids more effectively and efficiently, ultimately increasing your organisation’s competitive advantage in the bidding arena. The programmes draw on industry best practice combined with Bid Solutions’ proprietary methodology developed over decades of successful bid management experience. You can review our 5-star Feefo rating here. 

What makes the Mastering Public Sector Bidding course different from general bid writing training?

The Mastering Public Sector Bidding course is an intensive two-day programme specifically designed to address the unique complexities and competitive nature of public sector procurement. This specialist course provides:

Day 1: Mastering the Evaluation Process

  • Deep insights into how public sector buyers and evaluators think
  • Techniques to tailor proposals specifically to evaluator expectations
  • Strategic use of procurement scoring systems to maximise your advantage
  • Understanding the power of Executive Summaries (even when not formally requested)
  • Leveraging the questioning process as a strategic tool

Day 2: Crafting Winning Responses

  • Advanced methods for briefing Subject Matter Experts (SMEs) for maximum impact
  • Improved communication strategies with public sector decision-makers
  • Refined writing techniques for clarity and persuasiveness in the public sector context
  • Hands-on workshops where participants experience evaluation challenges from the evaluator’s perspective
  • Development of a transformed understanding of what truly matters in public sector bidding

This course is a game-changer for organisations looking to significantly improve their success rate on public sector bids, providing the competitive edge needed to align proposals with evaluator needs and win more public sector contracts.

Who should attend bid training courses?

Bid Solutions training programmes are designed for a wide range of professionals involved in the bidding process, regardless of their level of experience:

  • Bid Managers and Proposal Managers – Those leading bid efforts who need to enhance their strategic approach and team coordination
  • Bid Writers – Individuals responsible for crafting responses who want to improve their writing techniques and scoring outcomes
  • Business Development Managers – Professionals managing client relationships who need to articulate value propositions more effectively in written proposals
  • Subject Matter Experts (SMEs) – Technical specialists who contribute content to bids but may lack formal writing or bid skills training
  • Directors and Partners – Senior leaders overseeing work-winning functions who need to understand best practices
  • Sales and Account Management Teams – Those pursuing opportunities who need capture and relationship management skills
  • Graduate Trainees – Early-career professionals being introduced to bidding and business development
  • Anyone with leadership or bidding-related responsibilities – From capture planning to client relationship management

The training is particularly valuable for organisations where team members are contributing to bids without formal training, or where the quality of bid writing needs improvement to increase win rates.

What is Capture Training and how does it differ from bid writing?

Capture Training focuses on the critical pre-bid phase where opportunities are identified, shaped, and positioned before the formal RFP or tender is released. This proactive approach represents a significant shift from reactive bid writing:

The Capture Advantage: Capture Training teaches participants how to work with clients to actively shape opportunities for their organisation while excluding competition. This “arms race” approach enables winning professionals to position themselves advantageously before the bidding process even begins.

Key Elements of Capture Training:

  • Driving successful capture planning and execution through pinpoint research
  • Aligned tactical marketing and strategic outreach activities
  • Co-creating solutions with clients during the pre-bid phase
  • Extending influence through the right people, in the right place, at the right time
  • Having insightful conversations with clients that build preference for your organisation

Outcomes: This approach increases win rates, drives a higher likelihood of negotiated deals, reduces cost of sale, and improves margins by enabling precision capture of pursuits. The course is specifically designed for anyone with leadership, business development, capture, or bidding responsibilities who wants to move beyond simply responding to tenders and instead wants to proactively shape the opportunities they pursue.

Can Bid Solutions deliver urgent or fast-tracked training for my team?

Yes, Bid Solutions has demonstrated the capability to deliver urgent, bespoke training at pace. The team has experience in rapidly designing and implementing tailored bid writing training programmes to meet immediate business needs, as reflected in client testimonials praising the “fantastic support” provided to deliver a high-quality programme within demanding timescales.

The training can be configured to deliver:

  • Rapid deployment – Courses can be set up quickly when you have urgent capability gaps or upcoming critical bids
  • Immediate results – The training is designed to deliver instant improvements, particularly for new or junior bid team members
  • Flexible delivery – Both in-room and online options are available to accommodate your schedule and team location
  • Professional execution – Despite the speed of deployment, the training maintains high professional standards and is tailored to speak directly to your business context.

This flexibility makes Bid Solutions an ideal partner when you need to quickly upskill your team before major bid submissions or when onboarding new team members who need immediate training to contribute effectively to ongoing pursuits.