Ashvik Peddapalli

Ashvik Peddapalli

Founder & CEO at whitefang•design

Founder & CEO at whitefang•design

Indiana, US

Available for work

Available for work

vijayaashvik1@gmail.com

vijayaashvik1@gmail.com

About me

About me

Hello, I'm Ashvik Peddapalli, BBA student at Indiana University Bloomington with a strong passion for entrepreneurship, design, and using business as a tool to create meaningful change.

My strengths lie in creative problem-solving, leadership, and strategic thinking. I thrive in dynamic, fast-paced environments where I can take initiative, build systems from scratch, and work collaboratively toward innovative solutions. I’m currently exploring career paths in business consulting, innovation strategy, and creative entrepreneurship—spaces where I can merge analytical thinking with creativity.

Experience

Experience

Experience

Bloomington, IN

whitefang·design Studio

Jun 2022 – Present

Founder/CEO & Creative Director

  • Founded whitefang·design studio to help businesses gain a competitive advantage through visual identity design and enable them to reach their full potential.

  • Scaled the studio to a team of professional logo identity & brand designers working internationally with 9-15+ years of experience in the industry, ready to help solve business problems with design solutions.

  • Built a graphic design community on social media with 1120+ design enthusiasts

  • Leading my team of 10+ freelance designers through mood-boarding, concept development, and final creative execution

Bloomington, IN

whitefang·design Studio

Jun 2022 – Present

Founder/CEO & Creative Director

  • Founded whitefang·design studio to help businesses gain a competitive advantage through visual identity design and enable them to reach their full potential.

  • Scaled the studio to a team of professional logo identity & brand designers working internationally with 9-15+ years of experience in the industry, ready to help solve business problems with design solutions.

  • Built a graphic design community on social media with 1120+ design enthusiasts

  • Leading my team of 10+ freelance designers through mood-boarding, concept development, and final creative execution

Bloomington, IN

whitefang·design Studio

Jun 2022 – Present

Founder/CEO & Creative Director

  • Founded whitefang·design studio to help businesses gain a competitive advantage through visual identity design and enable them to reach their full potential.

  • Scaled the studio to a team of professional logo identity & brand designers working internationally with 9-15+ years of experience in the industry, ready to help solve business problems with design solutions.

  • Built a graphic design community on social media with 1120+ design enthusiasts

  • Leading my team of 10+ freelance designers through mood-boarding, concept development, and final creative execution

Bloommington, IN

Bloomington Sathya Sai Center

Sep 2024 - Present

Service Coordinator

  • Conducting and organizing service activities for Sathya Sai Center while creating and managing the Instagram account updating members on Bhajan Sessions and Service Activites

  • Organized Sandwich Service for Wheeler Mission imapcting 120 Homeless individuals.

Bloommington, IN

Bloomington Sathya Sai Center

Sep 2024 - Present

Service Coordinator

  • Conducting and organizing service activities for Sathya Sai Center while creating and managing the Instagram account updating members on Bhajan Sessions and Service Activites

  • Organized Sandwich Service for Wheeler Mission imapcting 120 Homeless individuals.

Bloommington, IN

Bloomington Sathya Sai Center

Sep 2024 - Present

Service Coordinator

  • Conducting and organizing service activities for Sathya Sai Center while creating and managing the Instagram account updating members on Bhajan Sessions and Service Activites

  • Organized Sandwich Service for Wheeler Mission imapcting 120 Homeless individuals.

Cary, NC

PANDA Club

Sep 2022 - Jun 2024

Founder & President

  • Took leadership and started 2 initiatives in the Research Triangle area.

  • School Attire Initiative: Coordinated clothing drives for Note in the Pocket, benefiting underprivileged students in Wake County with over 2500 pieces of clothing being donated

  • Children's Book Drive: Partnered with Wake Up and Read to conduct multiple book drives, supplying literacy resources for disadvantaged students in Wake County, resulting in more than 350 book donations

  • Presented and coordinated these initiatives with Raleigh Sai Center, a service-focused spiritual organization, resulting in 70% of donations.

  • Started The PANDA Club in Garner Magnet High School becoming President of the club to provide the same service opportunities and open new possibilities to Garner students.

  • Marketed by utilizing graphic design tools like Adobe Illustrator and Canva to create engaging social media content and posters. While simultaneously making school announcements leading to 30% of total donations.

Cary, NC

PANDA Club

Sep 2022 - Jun 2024

Founder & President

  • Took leadership and started 2 initiatives in the Research Triangle area.

  • School Attire Initiative: Coordinated clothing drives for Note in the Pocket, benefiting underprivileged students in Wake County with over 2500 pieces of clothing being donated

  • Children's Book Drive: Partnered with Wake Up and Read to conduct multiple book drives, supplying literacy resources for disadvantaged students in Wake County, resulting in more than 350 book donations

  • Presented and coordinated these initiatives with Raleigh Sai Center, a service-focused spiritual organization, resulting in 70% of donations.

  • Started The PANDA Club in Garner Magnet High School becoming President of the club to provide the same service opportunities and open new possibilities to Garner students.

  • Marketed by utilizing graphic design tools like Adobe Illustrator and Canva to create engaging social media content and posters. While simultaneously making school announcements leading to 30% of total donations.

Cary, NC

PANDA Club

Sep 2022 - Jun 2024

Founder & President

  • Took leadership and started 2 initiatives in the Research Triangle area.

  • School Attire Initiative: Coordinated clothing drives for Note in the Pocket, benefiting underprivileged students in Wake County with over 2500 pieces of clothing being donated

  • Children's Book Drive: Partnered with Wake Up and Read to conduct multiple book drives, supplying literacy resources for disadvantaged students in Wake County, resulting in more than 350 book donations

  • Presented and coordinated these initiatives with Raleigh Sai Center, a service-focused spiritual organization, resulting in 70% of donations.

  • Started The PANDA Club in Garner Magnet High School becoming President of the club to provide the same service opportunities and open new possibilities to Garner students.

  • Marketed by utilizing graphic design tools like Adobe Illustrator and Canva to create engaging social media content and posters. While simultaneously making school announcements leading to 30% of total donations.

Garner, NC

Garner Magnet High School DECA Chapter

Oct 2022 - Jun 2023

Vice President of Public Relations

  • Organized and lead DECA's district competition practice sessions pairing students to act as judges, resulting in multiple individuals ranking top scores during districts.

  • Created active marketing tools such as posters, QR codes, and school-based announcements, leading to a 50% increase in memberships and successfully restarting the club from low engagement due to the pandemic.

  • Took the initiative and created an Instagram page and designed posts with the graphic design tools, reminding DECA members of upcoming meetings. The reminders led to 90% of members attending meetings in the first semester.

Garner, NC

Garner Magnet High School DECA Chapter

Oct 2022 - Jun 2023

Vice President of Public Relations

  • Organized and lead DECA's district competition practice sessions pairing students to act as judges, resulting in multiple individuals ranking top scores during districts.

  • Created active marketing tools such as posters, QR codes, and school-based announcements, leading to a 50% increase in memberships and successfully restarting the club from low engagement due to the pandemic.

  • Took the initiative and created an Instagram page and designed posts with the graphic design tools, reminding DECA members of upcoming meetings. The reminders led to 90% of members attending meetings in the first semester.

Garner, NC

Garner Magnet High School DECA Chapter

Oct 2022 - Jun 2023

Vice President of Public Relations

  • Organized and lead DECA's district competition practice sessions pairing students to act as judges, resulting in multiple individuals ranking top scores during districts.

  • Created active marketing tools such as posters, QR codes, and school-based announcements, leading to a 50% increase in memberships and successfully restarting the club from low engagement due to the pandemic.

  • Took the initiative and created an Instagram page and designed posts with the graphic design tools, reminding DECA members of upcoming meetings. The reminders led to 90% of members attending meetings in the first semester.

Education

Education

Education

Bloomington, IN

2024 – 2028

Bachelor of Science in Business

Indiana University Bloomington

Majoring in Entrepreneurship and Corporate Innovation

Bloomington, IN

2024 – 2028

Bachelor of Science in Business

Indiana University Bloomington

Majoring in Entrepreneurship and Corporate Innovation

Bloomington, IN

2024 – 2028

Bachelor of Science in Business

Indiana University Bloomington

Majoring in Entrepreneurship and Corporate Innovation

Garner, NC

2022 – 2024

High School Diploma & International Baccalaureate Diploma

Garner Magnet High School

Activities: Model UN 2023-24, National Beta Club, Junior Civitan, DECA 2022-23 International Baccalaureate Diploma Program Student. Graduated with Summa Cum Laude and as an NC Academic Scholar

Garner, NC

2022 – 2024

High School Diploma & International Baccalaureate Diploma

Garner Magnet High School

Activities: Model UN 2023-24, National Beta Club, Junior Civitan, DECA 2022-23 International Baccalaureate Diploma Program Student. Graduated with Summa Cum Laude and as an NC Academic Scholar

Garner, NC

2022 – 2024

High School Diploma & International Baccalaureate Diploma

Garner Magnet High School

Activities: Model UN 2023-24, National Beta Club, Junior Civitan, DECA 2022-23 International Baccalaureate Diploma Program Student. Graduated with Summa Cum Laude and as an NC Academic Scholar

Certifications

Certifications

Certifications

Essential Skills in Adobe Illustrator 2025 Professional Certificate

Adobe, 2025

Essential Skills in Adobe Illustrator 2025 Professional Certificate

Adobe, 2025

Essential Skills in Adobe Illustrator 2025 Professional Certificate

Adobe, 2025

Essential Skills in Adobe Photoshop 2025 Professional Certificate

Adobe, 2025

Essential Skills in Adobe Photoshop 2025 Professional Certificate

Adobe, 2025

Essential Skills in Adobe Photoshop 2025 Professional Certificate

Adobe, 2025

Advanced Business Development: Communication and Negotiation

LinkedIn, 2025

Advanced Business Development: Communication and Negotiation

LinkedIn, 2025

Advanced Business Development: Communication and Negotiation

LinkedIn, 2025

Executive Leadership

LinkedIn, 2025

Executive Leadership

LinkedIn, 2025

Executive Leadership

LinkedIn, 2025

Graphic Design Essentials

Canva, 2024

Graphic Design Essentials

Canva, 2024

Graphic Design Essentials

Canva, 2024

Business Strategies for A Better World Specialization

Wharton Online, 2024

Business Strategies for A Better World Specialization

Wharton Online, 2024

Business Strategies for A Better World Specialization

Wharton Online, 2024

Subscribe, Innovate, Disrupt: An Insider's Guide to Business

Wake Forest University, 2022

Subscribe, Innovate, Disrupt: An Insider's Guide to Business

Wake Forest University, 2022

Subscribe, Innovate, Disrupt: An Insider's Guide to Business

Wake Forest University, 2022

Business is Global Summer Program

Indiana University - Kelley School of Business, 2021

Business is Global Summer Program

Indiana University - Kelley School of Business, 2021

Business is Global Summer Program

Indiana University - Kelley School of Business, 2021

Awards

Awards

Awards

The Gold President’s Volunteer Service Award

Issued by AmeriCorps, Oct 2021 & 2022

The Gold President’s Volunteer Service Award

Issued by AmeriCorps, Oct 2021 & 2022

The Gold President’s Volunteer Service Award

Issued by AmeriCorps, Oct 2021 & 2022

The Triangle Nonprofit & Volunteer Leadership Center Commissioners’ Award

Kim Shaw, Oct 2021 & 2022

The Triangle Nonprofit & Volunteer Leadership Center Commissioners’ Award

Kim Shaw, Oct 2021 & 2022

The Triangle Nonprofit & Volunteer Leadership Center Commissioners’ Award

Kim Shaw, Oct 2021 & 2022

The National Society of High School Scholars

Claes Nobel & James W. Lewis, Mar 2022

The National Society of High School Scholars

Claes Nobel & James W. Lewis, Mar 2022

The National Society of High School Scholars

Claes Nobel & James W. Lewis, Mar 2022

Business Is Global First Place Team Team Rio De Janeiro

Indiana University Kelly School of Business, Jul 2021

Business Is Global First Place Team Team Rio De Janeiro

Indiana University Kelly School of Business, Jul 2021

Business Is Global First Place Team Team Rio De Janeiro

Indiana University Kelly School of Business, Jul 2021

Recommendations

Recommendations

Recommendations

Sandro Montanaro

Kisme Logo Identity Client

"As a digital illustrator, the significance of a unique and identifiable signature cannot be overstated. The logo he crafted for me isn't just a graphic; It captures the essence of my digital illustrations and showcases his exceptional creativity. At his young age, Ashvik demonstrated professionalism, keen attention to detail, and artistic ingenuity that rivals many seasoned designers in the field. The journey from the initial drafts to the final product was smooth and collaborative. He provided three versions, each meticulously designed and high in quality. Having the source files has given me flexibility, ensuring I can adapt the logo for various purposes while maintaining its essence. Every time my audience sees the logo on my designs, they are not just seeing my work but also the finesse of a young maestro. If you're seeking a designer who can breathe life into your vision, imbue it with character, and present it in the highest quality, then look no further. I wholeheartedly recommend him, and I am confident that this is just the beginning of a bright future in design for him."

Sandro Montanaro

Kisme Logo Identity Client

"As a digital illustrator, the significance of a unique and identifiable signature cannot be overstated. The logo he crafted for me isn't just a graphic; It captures the essence of my digital illustrations and showcases his exceptional creativity. At his young age, Ashvik demonstrated professionalism, keen attention to detail, and artistic ingenuity that rivals many seasoned designers in the field. The journey from the initial drafts to the final product was smooth and collaborative. He provided three versions, each meticulously designed and high in quality. Having the source files has given me flexibility, ensuring I can adapt the logo for various purposes while maintaining its essence. Every time my audience sees the logo on my designs, they are not just seeing my work but also the finesse of a young maestro. If you're seeking a designer who can breathe life into your vision, imbue it with character, and present it in the highest quality, then look no further. I wholeheartedly recommend him, and I am confident that this is just the beginning of a bright future in design for him."

Sandro Montanaro

Kisme Logo Identity Client

"As a digital illustrator, the significance of a unique and identifiable signature cannot be overstated. The logo he crafted for me isn't just a graphic; It captures the essence of my digital illustrations and showcases his exceptional creativity. At his young age, Ashvik demonstrated professionalism, keen attention to detail, and artistic ingenuity that rivals many seasoned designers in the field. The journey from the initial drafts to the final product was smooth and collaborative. He provided three versions, each meticulously designed and high in quality. Having the source files has given me flexibility, ensuring I can adapt the logo for various purposes while maintaining its essence. Every time my audience sees the logo on my designs, they are not just seeing my work but also the finesse of a young maestro. If you're seeking a designer who can breathe life into your vision, imbue it with character, and present it in the highest quality, then look no further. I wholeheartedly recommend him, and I am confident that this is just the beginning of a bright future in design for him."