2025 ANNUAL
IMPACT REPORT
Twelve months.
Millions of lives changed.
This is your compassion at work.
Dear animal advocate,
In 2025, you turned compassion into action—and action into change for animals.
We took on Ahold Delhaize together, exposing their abandoned commitment to end cages. You released an investigation at a Kansas pig farm linked to the company and hosted protests at their headquarters in the Netherlands.
You also protected animals through landmark legal progress, including the new Animal Welfare Strategy for England. You advanced plant-based eating with your new Love Veg Latino program in the U.S. And you defended animals through more than 78 million media views.
This report is not a list of milestones; it’s proof of what’s possible when you refuse to accept cruelty.
Thank you for standing with animals.
Toward 2026 and beyond,
Sharon Núñez
President, Animal Equality
YOUR IMPACT BY THE NUMBERS
24.8+ MILLION
ESTIMATED ANIMALS
IMPACTED
7.7+ MILLION
VIDEO VIEWS
1.1+ MILLION
CAMPAIGN SIGNATURES
131,000+
VOLUNTEERS
1+ MILLION
VISITS TO THE
LOVE VEG WEBSITE
307,000+
LOVE VEG SUBSCRIBERS
238,000+
LOVE VEG COOKBOOK DOWNLOADS
*Global data from January to December 2025.
LOVE VEG: PLANT-BASED PROGRAM
The most powerful way to end animal suffering is by changing what’s on our plates. You made that change accessible, joyful, and global through our Love Veg program.
You helped Love Veg reach new communities by launching Love Veg Latino, offering plant-based recipes for Latino families in the U.S. You also launched new plant-based cookbooks worldwide, including one in collaboration with Michelin-starred chef Alexis Gauthier.
In Mexico, you hosted 52 free, plant-based workshops, reaching over 800 Dietetics students and community members. From festivals in Italy to Billie Eilish concerts in Germany, you met people where they were and invited them to try Love Veg.
You also helped shift entire food systems. You supported Mexico’s updated dietary guidelines, promoting less meat and more plants. You advocated for plant-based school menus in Spain. You participated in the Sustainable Food Forum in Mexico,COP30 in Brazil, and a public consultation on Spain’s Sustainable Development Strategy. There, you amplified a clear message: animal protection is essential to sustainable food systems.
END FACTORY FARMING
Factory farms confine hens, mutilate piglets, and separate calves from their mothers. Together, we will put an end to this cruelty.
In 2025, you exposed conditions inside farms and slaughterhouses, then used that evidence to protect animals.
In several U.S. states, you stopped industry attempts to dismantle laws against cages. Challenges to California’s Proposition 12 stalled when tens of thousands of people spoke up against cages.
In Mexico, you helped shape the country’s first national Animal Protection bill, following the historic 2024 constitutional reforms, and ensured it contains protections for all animals, including farmed ones. You continue to push for its approval in 2026. You even introduced an initiative to finally recognize fish as animals and require stunning before slaughter.
In Brazil, you secured animal protections in national environmental policy. This includes safeguards during climate-related disasters and limits on live animal transport. Your investigations and advocacy played a key role in shaping England’s recently published Animal Welfare Strategy. New policies will move away from cages, the breeding of fast-growing chickens, the killing of male chicks, and inadequate protections for fish.
Finally, in Spain, your legal action against a pig farm resulted in sanctions for animal welfare violations.
These achievements are possible when the truth comes to light.
“I thank all the investigators at Animal Equality, because you were the first to help me discover the truth. I had no idea what was behind it (the meat industry).”
—Chiara, Animal Equality supporter in Italy
The INVESTIGATIONS YOU MADE POSSIBLE
U.S.
A major U.S. grocery supplier is linked to Kansas farm using extreme confinement.
Argentina
First Argentinian investigation inside a slaughterhouse leads to formal complaint.
Italy
Animal Equality releases its first investigation into Italy’s horse meat industry, revealing repeated legal violations.
United Kingdom
Trout farm investigation becomes a top-read article in The Guardian, sparking calls for fish slaughter laws.
India
Investigation reveals goats died on the way to slaughter after years of being milked and abused.
Spain
The treatment of cows and their babies on Spanish dairy farms are shown to millions in Madrid’s metro system.
Scotland
Undercover investigation exposes the treatment of the ‘most forgotten animal.’
Brazil
Turkeys found gasping for air and burned by ammonia on farm tied to one of the world’s largest meat companies.
Germany
Undercover investigator works months on dairy farm to reveal the ‘true cost of milk.’
Scotland
Tesco cuts ties with lice-infested farm following the release of Animal Equality’s investigation.
Argentina
Piglets found mutilated on pig farms in Buenos Aires, leading to a second formal complaint.
END CAGES FOR PIGS AND HENS
Farmers confine millions of mother pigs and hens in tiny cages where they can’t move freely. Together, we are on a mission to end cages for animals.
For the first time, you exposed pigs suffering in cages in the U.S. This footage was gathered at a farm linked to Ahold Delhaize, which promised to end cages in its U.S. supply chain years ago. Your images fueled a global campaign, triggering protests at its global headquarters in the Netherlands. Demonstrations broke out at U.S. stores like Food Lion, Giant, Stop & Shop, and Hannaford.
Your pressure didn’t stop there. Marriott hotels and Aldi supermarkets were confronted across continents for broken commitments against cages, launching the issue onto national live television.
Your efforts helped unlock systemic change. Italy committed public funding for a transition away from cages, starting in 2026. Spain now has two million fewer hens in cages than last year. And in India, hotels are phasing out cages in their supply chains, with some already reaching 100% compliance.
Moreover, following nearly 600 days of campaigning, Denny’s has pledged to stop buying from suppliers that cage pigs for their entire pregnancies. IHOP quickly followed suit.
STOP MALE CHICK KILLING
Male chicks in the egg industry are killed because they cannot lay eggs. In-ovo sexing technology offers an alternative by identifying the sex of embryos before hatching.
After five years of intensive campaigning, Italy published long-awaited guidelines to enforce a law against male chick killing. This law–which you helped pass–requires hatcheries to use in-ovo sexing technology, sparing 34 million chicks every year.
Your work also drove change in Brazil, helping make in-ovo sexing technology available in the country. And through your advocacy, Accor Americas became the first hospitality company worldwide to release a commitment against male chick killing. This will spare more than 3 million chicks per year.
Ending Force-Feeding for Foie Gras
The foie gras industry force-feeds ducks and geese, causing their livers to swell up to ten times their normal size. These diseased livers are then sold as an expensive dish.
In Spain, your pressure led the Parliament to approve a motion calling for an urgent review of force-feeding practices. You also backed a legal complaint against the Foie Gras Interprofessional Association for misleading advertising. As the industry downplays the suffering linked to foie gras, you pushed the world closer to accountability.
Ending Horse Slaughter
Every year, thousands of U.S. horses are sent to Canada and Mexico to be slaughtered for meat.
Through Animal Equality’s digital actions, nearly 200,000 people raised their voices to end the export of U.S. horses for slaughter. The SAFE Act, which has made it to U.S. Congress, could permanently end this practice.
In Italy, your investigation exposed a horse slaughterhouse. The evidence prompted prosecutors to open formal investigations, strengthening your growing campaign to end horse slaughter.
“Stop Horse Slaughter” protests break out across Italy following the release of an Animal Equality investigation.
BRINGING MEDIA ATTENTION TO ANIMALS
1,700+
Media mentions
79+ million
Estimated views
in the media
*Global data from January to December 2025.
The following news organizations have highlighted your work for animals:
ANIMALS’ STORIES, HEARD BY MILLIONS
Your Scottish salmon investigation reached more than 6 million viewers on Italy’s national TV, leading the RSPCA Assured scheme to suspend one site and investigate another.
In the U.S., CBS News brought your Kansas pig farm investigation to millions, revealing mother pigs trapped in cages.
Together, we’re ending animal cruelty
Everything in this report has one thing in common: you made it possible.
Because of your compassion, animals were protected by law, freed from cages, spared from violent practices, and seen by millions who can no longer look away.
A better world for animals is within reach. With you, we will keep pushing until cruelty has no place in our world. Help us drive the next victory for animals.
I have gained the deepest conviction that my donations are used efficiently and effectively. Your hearts and minds are in the right place. And I also admire your professionalism and drive.
Daniela, a donor from Germany
