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  • John Frieda Go Blonder Lightening Shampoo for Blonde Color-Treated Hair, Paraben, Phthalate, Silicone and Ammonia Free, Cruelty Free, Vegan Friendly Shampoo 8.3 oz Bottle
  • Go A Shade Blonder With John FriedaKAO Brands

John Frieda Go Blonder Lightening Shampoo for Blonde Color-Treated Hair, Paraben, Phthalate, Silicone and Ammonia Free, Cruelty Free, Vegan Friendly Shampoo 8.3 oz Bottle

4.6 out of 5 stars (2,305)
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Style: Old Packaging
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Item Form Liquid
Hair Type Color Treated
Scent Name Citrus
Other Special Features of the Product Not Tested On Animals
Product Benefits Hydrating,Softness
Suitable Hair Color All Hair Colors
Brand Name John Frieda
Age Range Description Adult
UPC 717226224652
Model Number 27549
Manufacturer Part Number 2754901
Manufacturer Kao USA Inc.
Item Type Name Other
Best Sellers Rank
ASIN B01KZNQICA
Customer Reviews
4.6 out of 5 stars (2,305)

4.6 out of 5 stars

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John Frieda Go Blonder Lightening Shampoo for Blonde Color-Treated Hair, Paraben, Phthalate, Silicone and Ammonia Free, Cruelty Free, Vegan Friendly Shampoo 8.3 oz Bottle

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Product specifications

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Item details

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Additional details

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Important information

Ingredients

Water, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Lactic Acid, Glycol Distearate, Cetyl Alcohol, Betaine, Fragrance, Cocamidopropyl Betaine, Cocamide MEA, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Sodium Hydroxide, Disodium EDTA, Glycine, Malic Acid, PPG-9, Succinic Acid, Stearoxypropyl Dimethylamine, Yellow 10, C14- 28 Isoalkyl Acid, Glycerin, Hydrolyzed Keratin, Crocus Sativus Flower Extract, Curcuma Longa (Turmeric) Root Extract, C14-28 Alkyl Acid, Sodium Chloride, Propylene Glycol, Stearyl Alcohol, Orange 4, Vitis Vinifera (Grape) Juice Extract, Ext. Violet 2, Chamomilla Recutita (Matricaria) Flower Extract, Citrus Limon (Lemon) Fruit Extract, Helianthus Annuus (Sunflower) Extract, Alcohol, PEG40 Hydrogenated Castor Oil, Vitis Vinifera (Grape) Seed Extract, Methylchloroisothiazolinone, Methylisothiazolinone.

Directions

Work gently through wet hair, lather, rinse well and follow with Sheer Blonde® Go Blonder Lightening Conditioner. Use daily to optimize lightening.

Disclaimer: While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our Web site. We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. For additional information about a product, please contact the manufacturer. Content on this site is for reference purposes and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease. Contact your health-care provider immediately if you suspect that you have a medical problem. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease or health condition. Amazon.com assumes no liability for inaccuracies or misstatements about products.

Product Description

This shampoo for blonde hair is an expertly formulated blonde tone enhancer that gently lightens and boosts shine while cleansing. Infused with a citrus botanical blend, this formula nourishes and moisturizes to promote soft, smooth, healthy hair. Gently cleanse and lighten for bright, natural-looking blonde. This expertly formulated shampoo for blonde hair is the ultimate blonde tone enhancer, that gently lightens and boosts shine while cleansing. Infused with a citrus botanical blend this formula lightens and tones your hair while moisturizing and nourishing to promote soft, smooth, healthy hair when used with John Frieda's Go Blonder Conditioner. Use the John Frieda Go Blonder Shampoo and Conditioner and Go Blonder Lightening Spray for optimal, natural-looking lightening. Paraben Free, Phthalate Free, Silicone Free, Ammonia Free, Cruelty Free, Vegan Friendly hair lightening shampoo. John Frieda Go Blonder Shampoo enhances your blonde hair for bright, natural-looking blonde. The John Frieda Go Blonder Shampoo is safe for use on natural, color treated blonde, highlights and lowlights. Not recommended for white, platinum, or cooler blonde tones.

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 2 x 2.95 x 8.05 inches; 8.3 ounces
  • Item model number ‏ : ‎ 27549
  • UPC ‏ : ‎ 717226224652
  • Manufacturer ‏ : ‎ Kao USA Inc.
  • ASIN ‏ : ‎ B01KZNQICA
  • Best Sellers Rank: #9,127 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
  • Customer Reviews:
    4.6 out of 5 stars (2,305)

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Customer reviews

4.6 out of 5 stars
2,305 global ratings

Customers say

Customers find this shampoo effective at keeping hair looking natural summer blonde and removing brassy tones, while also lightening it gradually. The product receives positive feedback for its quality, scent, and ability to make hair silky soft and shiny, with one customer noting it works like professional highlights. While some customers say it doesn't dry out their hair, others mention it can be a little drying.
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93 customers mention color, 73 positive, 20 negative
Customers report that the shampoo keeps their blonde hair even and bright, helping maintain highlights, with one customer noting it adds shine to silver hair.
love the colorRead more
...It evens out the lights and removes brassiness.Read more
...My hair looks great. None of the JF products have ever dried my hair out whatsoever. Their products are wonderful in my opinion....Read more
THERE WAS NO BLONDINGRead more
60 customers mention effectiveness, 50 positive, 10 negative
Customers find the shampoo effective, with several noting it works as advertised. One customer mentions it works well on blonde hair, while another reports it performs like professional highlights.
I've been using this product for quite awhile now. It definitely works as advertised!Read more
John Freida is my favorite shampoo. It leaves my hair clean, and blonder.Read more
It a nice product. Cleans well and both shampoo and conditioner smell really good. Does it lighten your hair? Not that much....Read more
It works, color changes very slowly (after 4 washes you can see the difference) but hair gets really dry during the process....Read more
56 customers mention quality, 53 positive, 3 negative
Customers find this shampoo to be of good quality.
This shampoo really works. The shampoo lightens your hair. Great Product.Read more
Great shampoo - I will never use another. Walmart does not seem to carry it any longer and I'm happy to be able to get it on Amazon!Read more
Love this shampoo, we use it all the time. We even bathe our golden retrievers with it, and consequently they look and smell wonderful....Read more
Nice product I haven't noticed any lighter hair but overall good productRead more
41 customers mention hair lightening, 33 positive, 8 negative
Customers find that the shampoo effectively lightens their hair gradually, with one customer noting that it evens out the highlights.
...This bottle has lightened my hair but there are not even blonde streaks...it's just a lighter darkness.Read more
...It’s nice for your hair and this one really does lighten your hair!Read more
Lightens my hairRead more
...Does it lighten your hair? Not that much. But it does help with color brightness and keeping the green out from chlorine.Read more
41 customers mention scent, 37 positive, 4 negative
Customers like the shampoo's scent.
...I think this is for people who’s hair is actually already light, it smells nice and cleans well though so I’m not upset.Read more
...Other than that I did have a good experience with it. It smells great and left my hair soft.Read more
As my title said it smells good have use it for week now with everyday wash as it said for best lightening...Read more
...I keep using it because I like the scent, but now that the price has increased I won’t keep buying it.Read more
26 customers mention lather, 22 positive, 4 negative
Customers like the shampoo's lather, noting that it leaves their hair silky soft and provides a very clean feeling.
It is a very gentle shampoo that subtly highlights blonde hair and keeps it shiny....Read more
...It does keep my hair ever so lightened and works like a charm. It makes my hair soft and I'm almost sure it helps with keeping my hair looking dry...Read more
...It smells great and left my hair soft.Read more
Smells nice, lathers nicely, but no color difference. Would not recommend.Read more
14 customers mention shine, 14 positive, 0 negative
Customers like how the shampoo makes their hair shiny.
...My hair feels and looks soft and shiny, instead of dried out as I feared it would. This shampoo is amazing!...Read more
The shampoo is great, it leaves the hair shiny and soft, but the delivery wasn't so good....Read more
This shampoo makes my blonde hair look even better. It makes it shiny and bright and does lighten too....Read more
...I pair it with the matching conditioner. My hair is always shiny and soft. I do not use any hair color products or services anymore....Read more
21 customers mention drying effect, 9 positive, 12 negative
Customers have mixed experiences with the shampoo's drying effect, with some reporting it doesn't dry out their hair while others find it very drying.
...This shampoo just dries out your hair and does absolutely nothing for it. Forget this and get purple shampoo.Read more
...I never have to use conditioner with it either as it does not dry out my hair. This ia a huge plus! Thanks Amazon!Read more
Super drying. Bought both shampoo and conditioner. Tho it made my hair feel smooth at first - Left it more FRIZZY than anything I’ve ever used.Read more
...Super bright and did not dry out my hair.Read more
I loved it
5 out of 5 stars
I loved it
I bought it to make my hair brighter for Halloween cosplay. I loved the result, it also softens your hair, and if I had blonde hair I’d definitely buy it frequently.
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Top reviews from the United States

  • Amazon Customer
    5.0 out of 5 stars It’s working!
    Reviewed in the United States on February 23, 2026
    Style: Old PackagingVerified Purchase
    Smells great, beautiful lather - saw subtle lightening right away. Full disclosure, I am dark blonde with highlights so I alternate with the John Frieda highlight activating shampoo and conditioner.
    One person found this helpful
    Helpful
     Report
  • Lena
    5.0 out of 5 stars Great product
    Reviewed in the United States on February 27, 2026
    Style: Old PackagingVerified Purchase
    Wil buy again
    Helpful
     Report
  • Jean Ford
    5.0 out of 5 stars Does what it claims, love it!
    Reviewed in the United States on December 21, 2025
    Style: Old PackagingVerified Purchase
    I am very picky about my hair and go to a hairstylist every six weeks for highlights, touchup and styling. I have dark blonde hair with light blonde highlights, and a darker root base which I covered with a medium golden gloss, but it made my hair a little too dark so I tried this and for two weeks I washed my hair twice a week it raised the level of the darkness and got rid of the gloss, but not in a bright fake way in a very subtle golden shimmering lighter blonde way it was perfect! I use the oil in my hair to keep it moisturized when I tall dry and this work very well. It did not dry my hair out my hair was still soft and very shiny. I also use the matching conditioner and it worked very well. Also, I am picky about my hair care products and only use high-end shampoos and conditioners, but I was very surprised at the gentleness and effectiveness of the claims for this shampoo and conditioner, I do recommend it if you wanna go one level lighter than what you have or to brighten your highlights.
    4 people found this helpful
    Helpful
     Report
  • Janice
    4.0 out of 5 stars Brightens golden blonde
    Reviewed in the United States on March 3, 2026
    Style: Old PackagingVerified Purchase
    Keeps my natural blonde brighter. May be a little drying to hair
    Helpful
     Report
  • Wendy
    5.0 out of 5 stars It works
    Reviewed in the United States on January 20, 2026
    Style: Old PackagingVerified Purchase
    It lightens my hair gradually, I like it, not too drying.
    Helpful
     Report
  • R.S.
    5.0 out of 5 stars Highly Recommend!
    Reviewed in the United States on February 12, 2026
    Style: Old PackagingVerified Purchase
    I love this product. Does exactly what it says, has a great scent. Highly recommend.
    Helpful
     Report
  • Susan
    5.0 out of 5 stars Love JF products
    Reviewed in the United States on March 4, 2026
    Style: New PackagingVerified Purchase
    The new version smells so good. Smells so much better than the older version. I'm so happy they made that change. I also use the JF lightening spray so not sure which one is doing the best with my hair. But I have no dark roots and haven't had my hair highlighted since Oct, 5 months ago. My hair looks great. None of the JF products have ever dried my hair out whatsoever. Their products are wonderful in my opinion. I'll definitely keep buying this shampoo, conditioner and lightening spray.
    One person found this helpful
    Helpful
     Report
  • V
    3.0 out of 5 stars NO BLONDING
    Reviewed in the United States on March 2, 2026
    Style: Old PackagingVerified Purchase
    THERE WAS NO BLONDING
    Helpful
     Report

Top reviews from other countries

Translate all reviews to English
  • Susan
    5.0 out of 5 stars Muy bueno
    Reviewed in Mexico on June 8, 2025
    Style: Old PackagingVerified Purchase
    Muy buen shampoo deja el cabello suave
    Report
  • Geraldine laxton
    5.0 out of 5 stars Great price!
    Reviewed in Australia on September 16, 2024
    Style: Old PackagingVerified Purchase
    This shampoo is a great affordable price! Thank you Amazon 😊
    Report
  • Whitewolf
    5.0 out of 5 stars Lightens my brassy blonde hair effortlessly!
    Reviewed in Australia on October 19, 2023
    Style: Old PackagingVerified Purchase
    I don't bother spending money on expensive foils and highlights. This is literally my go to to lighten by blonde hair. I also rotate so use a regular shampoo 2 days, then this lightening shampoo 1 day, then a purple shampoo like once or twice per week etc. My hair has lightened and brightened so much and it looks 100% natural.
    Report
  • Eve
    5.0 out of 5 stars It really works!
    Reviewed in Australia on January 27, 2023
    Style: Old PackagingVerified Purchase
    Due to COPD I can no longer 'colour enhance' my dark blonde hair so was steadily getting darker & greyer.
    I tried John Frieda Sheer Blonde Go Blonder Shampoo & got lucky - it works a treat to both lighten my hair & eliminate the greys - the bonus was no bad smells or irritation. It may be hard to find this product but well worth the search - I highly recommend it & the coordinating conditioner.
    Report
  • Georgia
    3.0 out of 5 stars Not seeing results
    Reviewed in Australia on May 4, 2024
    Style: Old PackagingVerified Purchase
    I'm not seeing results in my already lightened hair. I thought this product combined with the lightening spray would keep my blonde fresh. I don't think it's doing anything.
    Report
See more reviews

Product Summary: John Frieda Go Blonder Lightening Shampoo for Blonde Color-Treated Hair, Paraben, Phthalate, Silicone and Ammonia Free, Cruelty Free, Vegan Friendly Shampoo 8.3 oz Bottle

From John Frieda

4.6 out of 5 stars, 2,305 ratings

Customer reviews

100+ bought in past month

Price

No featured offers available

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About this Item

  • GO BLONDER - Lighten and tone to maintain natural subtle tones and beautiful highlights
  • FROM THE BLONDE EXPERTS - This salon quality shampoo is paraben free, phthalate free, ammonia free and silicone free.
  • SAFE FOR COLOR-TREATED HAIR - John Frieda Go Blonder Shampoo is an ultimate blonde tone enhancer for color treated and natural hair, highlights and low lights.
  • CRUELTY FREE & VEGAN-FRIENDLY - This shampoo for blonde color-treated hair you can feel good about.
  • MADE WITH 50% RECYCLED MATERIAL - As part of the John Frieda Team’s commitment to making products that are ethically and sustainably responsible.

Product Description

This shampoo for blonde hair is an expertly formulated blonde tone enhancer that gently lightens and boosts shine while cleansing. Infused with a citrus botanical blend, this formula nourishes and moisturizes to promote soft, smooth, healthy hair. Gently cleanse and lighten for bright, natural-looking blonde. This expertly formulated shampoo for blonde hair is the ultimate blonde tone enhancer, that gently lightens and boosts shine while cleansing. Infused with a citrus botanical blend this formula lightens and tones your hair while moisturizing and nourishing to promote soft, smooth, healthy hair when used with John Frieda's Go Blonder Conditioner. Use the John Frieda Go Blonder Shampoo and Conditioner and Go Blonder Lightening Spray for optimal, natural-looking lightening. Paraben Free, Phthalate Free, Silicone Free, Ammonia Free, Cruelty Free, Vegan Friendly hair lightening shampoo. John Frieda Go Blonder Shampoo enhances your blonde hair for bright, natural-looking blonde. The John Frieda Go Blonder Shampoo is safe for use on natural, color treated blonde, highlights and lowlights. Not recommended for white, platinum, or cooler blonde tones.

Newer Version Available

John Frieda Go Blonder Lightening Shampoo, Blonde Shampoo, 8.3 fl oz

, 4.6 out of 5 stars, 2,305 ratings

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