What kind of founders do you work with?

We work with tech founders at all stages - from first-time founders with an idea to experienced entrepreneurs scaling their second or third venture. We're particularly helpful for non-technical founders who need guidance on building tech products.

Do you provide technical coaching for development teams?

Yes, we help development teams improve their practices, upskill on new technologies and become more productive. We can also help with hiring - defining roles, interviewing candidates and onboarding new developers.

How is coaching different from consulting?

Coaching is more hands-on and ongoing. We work alongside you, helping you make decisions and take action rather than just providing recommendations. We're proactively invested in helping you move forward, not just advising from the sidelines.

Can you help with fundraising?

Yes, we help founders prepare for investment rounds - from creating pitch materials and financial models to articulating your technical strategy. We can also connect you with investors in our network.

What does a typical coaching engagement look like?

Engagements vary based on your needs. Some founders want weekly calls for ongoing guidance, others prefer intensive sessions around specific challenges like fundraising or product launches. We adapt to what works best for you.

How do we get started with coaching?

Book a free consultation to discuss where you are and what challenges you're facing. We'll explore whether coaching is the right fit and what format would work best - whether that's ongoing support, focused sessions, or a combination.

Startup coaching and strategy consulting

Having navigated the challenges of launching and scaling software products ourselves, we understand the intricacies of startup life. Let us guide you through the critical early stages of your project, whether you're a new business or innovating within an existing company.

Start your journey

Empowering startup success

We're more than just software developers; we have years of experience scaling tech businesses. With a track record of creating and scaling products to global usage, including our own IP, we bring battle-tested experience to the startup world. Our team delivers strategic business insights to navigate the crucial early stages of your venture.

Schedule a strategy session

Personalised mentoring and advice

Consider us an extension of your team. Our mentoring and advisory services cover both technical and non-technical aspects of your business. From product development to market strategy, we're here to guide your startup journey every step of the way.

Book a mentoring session

Scottish tech ecosystem experts

With over a decade of active involvement in the Scottish startup ecosystem, including running the established RookieOven meetup, we're well-connected and informed. Let us help you navigate the local tech scene, make valuable connections, and leverage opportunities unique to Scotland's thriving startup community.

Learn more about RookieOven

Startup coaching projects by Add Jam

Gain invaluable insights from our startup experts and receive tailored guidance for your tech venture's success. Our experienced founding team in Glasgow offers comprehensive support in business strategy, funding acquisition, engineering solutions, and product development.

Education

FinTech

Educational Intelligence: Money Matters

How Add Jam partnered with Educational Intelligence to create Money Matters, a digital platform addressing the UK's financial literacy crisis where 12.9 million adults struggle with money management.

Health

Education

CareFit - helping carers stay fit

CareFit is a research project with the University of Strathclyde aiming to support as many caregivers as possible with their health and wellbeing.

Community

Social Media

Community Lab

Community Lab is a free innovation and collaboration platform for ecosystem builders. A feature rich web app with posts, events, chat, notifications and activity feeds.

Health

Community

Purple Alert

A community-driven app by Alzheimer Scotland to support people with dementia. Enables quick alerts and community searches when individuals go missing. iOS and Android.

Frequently Asked Questions

What kind of founders do you work with?: We work with tech founders at all stages - from first-time founders with an idea to experienced entrepreneurs scaling their second or third venture. We're particularly helpful for non-technical founders who need guidance on building tech products.
Do you provide technical coaching for development teams?: Yes, we help development teams improve their practices, upskill on new technologies and become more productive. We can also help with hiring - defining roles, interviewing candidates and onboarding new developers.
How is coaching different from consulting?: Coaching is more hands-on and ongoing. We work alongside you, helping you make decisions and take action rather than just providing recommendations. We're proactively invested in helping you move forward, not just advising from the sidelines.
Can you help with fundraising?: Yes, we help founders prepare for investment rounds - from creating pitch materials and financial models to articulating your technical strategy. We can also connect you with investors in our network.
What does a typical coaching engagement look like?: Engagements vary based on your needs. Some founders want weekly calls for ongoing guidance, others prefer intensive sessions around specific challenges like fundraising or product launches. We adapt to what works best for you.
How do we get started with coaching?: Book a free consultation to discuss where you are and what challenges you're facing. We'll explore whether coaching is the right fit and what format would work best - whether that's ongoing support, focused sessions, or a combination.

We offer a range of services to help ambitious tech projects succeed

Expert React web development in Scotland →: Transform your web presence with modern React applications built by our expert team. We specialize in creating fast, responsive, and maintainable React applications that deliver exceptional user experiences and drive business growth.
Technical support for web and mobile apps →: Ensure the continuous performance and reliability of your digital products with our expert support services. We offer dedicated assistance for React web apps, React Native, Swift, and Kotlin mobile apps, as well as Ruby on Rails applications.
App store optimisation (ASO) →: Enhance your app's visibility and performance in the App Store and Google Play. Our data-driven ASO strategies increase downloads, revenue, and user engagement in 2025's competitive app marketplace.
Mobile app development in the UK →: We deliver mobile apps that offer a brilliant user experience whilst being reliable, accessible and secure. Our plug in team of expert mobile app developers will guide you in shipping iOS and Android apps utilising the latest technologies and best practices. React Native cross platform and fully native apps.